Emerald Business Advisers Limited vs PKF Tauranga:Which is more popular?
In September 2026, PKF Tauranga had more branded searches than Emerald Business Advisers Limited among Tauranga accounting firms in New Zealand. PKF Tauranga had about 70 branded searches, while Emerald Business Advisers Limited had 10. PKF Tauranga made up 21.2% of all Tauranga accounting firm searches we track, and Emerald Business Advisers Limited accounted for 3%. When we asked ChatGPT and Google AI Overviews about Tauranga accounting firms, Emerald Business Advisers Limited appeared in three of the four answers and PKF Tauranga in none.
Who do people search for more?
PKF Tauranga, about 7 searches for every 1 for Emerald Business Advisers Limited
Who does AI mention more?
Emerald Business Advisers Limited, mentioned in 3 of 4 answers, PKF Tauranga in 0
Who does AI recommend more?
Emerald Business Advisers Limited, the only one of the two named
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Top Tauranga accounting firms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Emerald Business Advisers Limited was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. PKF Tauranga did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Ingham Mora3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Emerald Business Advisers Limited3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- JOE CA LTD3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- PKF Tauranga0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
SBA0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Elevation Accountants0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Tauranga accounting firms
4 answers
Asked ChatGPT
“Which accounting firm should I use in Tauranga, New Zealand?”
Asked ChatGPT
“What are the best accounting firms in Tauranga, New Zealand?”
Asked ChatGPT
“What's the best accounting firm in Tauranga, New Zealand for tax returns?”
Searched Google, AI Overview
“accounting firms tauranga”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“accountant tauranga nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Emerald Business Advisers Limited or PKF Tauranga more popular in search?
This chart shows how often people search Google for Emerald Business Advisers Limited and PKF Tauranga by name. Each line represents a brand's share of searches for all six Tauranga accounting firms we track, month by month, from searches in New Zealand.
Share of searches by month for PKF Tauranga, Emerald Business Advisers Limited. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ingham Mora | PKF Tauranga | SBA | Elevation Accountants | Emerald Business Advisers Limited | JOE CA LTD |
|---|---|---|---|---|---|---|
| Oct 2025 | 61.3% | 22.6% | 6.5% | 3.2% | 3.2% | 3.2% |
| Nov 2025 | 56.7% | 30% | 3.3% | 3.3% | 3.3% | 3.3% |
| Dec 2025 | 60.9% | 21.7% | 4.3% | 4.3% | 4.3% | 4.3% |
| Jan 2026 | 55.2% | 24.1% | 6.9% | 6.9% | 3.4% | 3.4% |
| Feb 2026 | 60.7% | 25% | 7.1% | 3.6% | 3.6% | 0% |
| Mar 2026 | 69% | 16.7% | 2.4% | 4.8% | 4.8% | 2.4% |
| Apr 2026 | 75% | 15.6% | 3.1% | 3.1% | 3.1% | 0% |
| May 2026 | 61.5% | 17.9% | 7.7% | 2.6% | 2.6% | 7.7% |
| Jun 2026 | 60.5% | 23.7% | 5.3% | 5.3% | 2.6% | 2.6% |
| Jul 2026 | 61.3% | 22.6% | 3.2% | 6.5% | 3.2% | 3.2% |
| Aug 2026 | 58.8% | 26.5% | 5.9% | 2.9% | 2.9% | 2.9% |
| Sep 2026 | 63.6% | 21.2% | 6.1% | 3% | 3% | 3% |
How has the Emerald Business Advisers Limited and PKF Tauranga comparison changed over the last 12 months?
3 findings
- PKF Tauranga was ahead of Emerald Business Advisers Limited in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Emerald Business Advisers Limited’s share of searches among Tauranga accounting firms in New Zealand moved from 3.2% to 3%, and its estimated monthly branded searches held steady at 10.
- Across the 12 months ending September 2026, PKF Tauranga’s share of searches among Tauranga accounting firms in New Zealand moved from 22.6% to 21.2%, and its estimated monthly branded searches held steady at 70.
How did search popularity change for New Zealand Tauranga accounting firms in September 2026?
1 change
In September 2026, PKF Tauranga lost share of searches among Tauranga accounting firms in New Zealand, from 26.5% to 21.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Emerald Business Advisers Limited’s and PKF Tauranga’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Emerald Business Advisers Limited
1 branded search term
- emerald business advisers
PKF Tauranga
1 branded search term
- pkf tauranga
Other head-to-heads among Tauranga accounting firms
- Ingham Mora vs PKF Tauranga: compare popularity
- Ingham Mora vs SBA: compare popularity
- Ingham Mora vs Elevation Accountants: compare popularity
- Ingham Mora vs Emerald Business Advisers Limited: compare popularity
- PKF Tauranga vs SBA: compare popularity
- PKF Tauranga vs Elevation Accountants: compare popularity
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