Brandwave

Lance Lawson vs Sandford Wall:Which is more popular in New Zealand?

In October 2026, Lance Lawson had more branded searches than Sandford Wall among Rotorua law firms in New Zealand. Lance Lawson had about 180 branded searches, while Sandford Wall had 60. Lance Lawson made up 25.7% of all Rotorua law firm searches we track, and Sandford Wall accounted for 8.6%. When we asked ChatGPT and Google AI Overviews about Rotorua law firms, Sandford Wall appeared in all three answers and Lance Lawson in two. Sandford Wall was mentioned before Lance Lawson in every answer.

Among Rotorua law firms in New Zealand in October 2026

Who do people search for more?

Lance Lawson, about 3 searches for every 1 for Sandford Wall

Lance Lawson 180 searchesSandford Wall 60 searches

Who does AI mention more?

Sandford Wall, mentioned in every answer we collected

Sandford Wall in 3 of 3Lance Lawson in 2 of 3

Who does AI recommend more?

Sandford Wall, named ahead of Lance Lawson in every answer

Sandford Wall first in 3Lance Lawson never first

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Top Rotorua law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Sandford Wall appeared in all three answers. Lance Lawson was mentioned in two out of three: in two of the three ChatGPT answers. Sandford Wall was listed before Lance Lawson in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Steens Law1st
  2. Holland Beckett – Rotorua2nd
  3. Sandford Wall3rd
  4. Matthew Shaw Legal4th
  5. Alchemy Law5th
  6. Lance Lawson6th
  7. JB Morrison7th
  8. The Law Shop–
  9. OSC Law–
  10. Rodgers & Co–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Rotorua law firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Lance Lawson or Sandford Wall more popular in search?

This chart shows how often people search Google for Lance Lawson and Sandford Wall by name. Each line represents a brand's share of searches for all ten Rotorua law firms we track, month by month, from searches in New Zealand.

Lance Lawson and Sandford Wall among Rotorua law firms in New Zealand, by month

Share of searches by month for Lance Lawson, Sandford Wall. The figures are in the table below the chart.

View monthly share of searches table
MonthThe Law ShopLance LawsonHolland Beckett – RotoruaJB MorrisonSandford WallAlchemy LawSteens LawMatthew Shaw LegalOSC LawRodgers & Co
Nov 202522.8%35.4%11.4%8.9%10.1%3.8%3.8%2.5%1.3%0%
Dec 202528.1%26.3%8.8%14%8.8%3.5%7%1.8%1.8%0%
Jan 202627.7%27.7%13.8%9.2%7.7%4.6%4.6%3.1%1.5%0%
Feb 202626.2%22.6%13.1%13.1%9.5%6%6%2.4%1.2%0%
Mar 202629.7%24.3%9.5%14.9%8.1%4.1%5.4%2.7%1.4%0%
Apr 202628.6%23.8%14.3%12.7%7.9%4.8%4.8%1.6%1.6%0%
May 202623.1%23.1%14.1%17.9%7.7%5.1%3.8%2.6%2.6%0%
Jun 202628.4%22.2%11.1%13.6%12.3%4.9%3.7%2.5%1.2%0%
Jul 202627.8%23.6%12.5%12.5%8.3%6.9%5.6%1.4%1.4%0%
Aug 202625%25%11.3%15%10%6.3%3.8%1.3%2.5%0%
Sep 202623.4%23.4%11.7%16.9%7.8%7.8%5.2%1.3%2.6%0%
Oct 202628.6%25.7%12.9%12.9%8.6%5.7%2.9%1.4%1.4%0%

How has branded search for Lance Lawson and Sandford Wall changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Rotorua law firms in October 2026?

3 changes

  1. In October 2026, The Law Shop overtook Lance Lawson to become the leader among Rotorua law firms in New Zealand, with 28.6% of the searches.

  2. In October 2026, Sandford Wall overtook Alchemy Law to rank 5th among Rotorua law firms in New Zealand, with 8.6% of the searches.

  3. In October 2026, Lance Lawson gained share of searches among Rotorua law firms in New Zealand, from 23.4% to 25.7%.

How are Lance Lawson’s and Sandford Wall’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Lance Lawson’s and Sandford Wall’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lance Lawson

7 branded search terms

  • lance lawson
  • lance lawson law
  • lance lawson lawyer
  • lance lawson lawyers
  • lance lawson rotorua
  • lance lawson solicitors
  • lancelawson

Sandford Wall

2 branded search terms

  • sandford wall
  • sandford wall lawyers

How the Brand Demand Index is measured

Other head-to-heads among Rotorua law firms

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