Brandwave

McCulloch & Partners vs Simpsons Chartered Accountants:Which is more popular?

In September 2026, McCulloch & Partners had more branded searches than Simpsons Chartered Accountants among Invercargill accounting firms in New Zealand. McCulloch & Partners had about 70 branded searches, while Simpsons Chartered Accountants had 20. McCulloch & Partners made up 30.4% of all Invercargill accounting firm searches we track, and Simpsons Chartered Accountants accounted for 8.7%. When we asked ChatGPT and Google AI Overviews about Invercargill accounting firms, Simpsons Chartered Accountants appeared in two of the three answers and McCulloch & Partners in one. McCulloch & Partners and Simpsons Chartered Accountants were each mentioned first in one of the two answers that named either.

Among Invercargill accounting firms in New Zealand in September 2026

Who do people search for more?

McCulloch & Partners, about 4 searches for every 1 for Simpsons Chartered Accountants

McCulloch & Partners 70 searchesSimpsons Chartered Accountants 20 searches

Who does AI mention more?

Simpsons Chartered Accountants, mentioned in 2 of 3 answers, McCulloch & Partners in 1

Simpsons Chartered Accountants in 2 of 3McCulloch & Partners in 1 of 3

Who does AI recommend more?

Each is named first in 1 of 2 answers.

McCulloch & Partners first in 1Simpsons Chartered Accountants first in 1

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Top Invercargill accounting firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Simpsons Chartered Accountants was mentioned in two out of three: in two of the three ChatGPT answers. McCulloch & Partners was mentioned in one out of three: in one of the three ChatGPT answers. McCulloch & Partners and Simpsons Chartered Accountants were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Malloch McClean +MORE1st
  2. BDO2nd
  3. Tax Link3rd
  4. McCulloch & Partners4th
  5. Simpsons Chartered Accountants4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Invercargill accounting firms

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is McCulloch & Partners or Simpsons Chartered Accountants more popular in search?

This chart shows how often people search Google for McCulloch & Partners and Simpsons Chartered Accountants by name. Each line represents a brand's share of searches for all five Invercargill accounting firms we track, month by month, from searches in New Zealand.

McCulloch & Partners and Simpsons Chartered Accountants among Invercargill accounting firms in New Zealand, by month

Share of searches by month for McCulloch & Partners, Simpsons Chartered Accountants. The figures are in the table below the chart.

View monthly share of searches table
MonthMalloch McClean +MOREMcCulloch & PartnersBDOSimpsons Chartered AccountantsTax Link
Oct 202534.5%44.8%3.4%10.3%6.9%
Nov 202540%40%3.3%10%6.7%
Dec 202534.8%39.1%8.7%13%4.3%
Jan 202633.3%37.5%8.3%12.5%8.3%
Feb 202625.9%48.1%7.4%11.1%7.4%
Mar 202635.7%39.3%7.1%10.7%7.1%
Apr 202637.9%37.9%6.9%10.3%6.9%
May 202638.7%38.7%6.5%9.7%6.5%
Jun 202644.1%35.3%5.9%8.8%5.9%
Jul 202641.7%37.5%4.2%12.5%4.2%
Aug 202637.5%34.4%9.4%9.4%9.4%
Sep 202643.5%30.4%8.7%8.7%8.7%

How has the McCulloch & Partners and Simpsons Chartered Accountants comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Invercargill accounting firms in September 2026?

2 changes

  1. In September 2026, McCulloch & Partners lost share of searches among Invercargill accounting firms in New Zealand, from 34.4% to 30.4%.

  2. In September 2026, Simpsons Chartered Accountants lost share of searches among Invercargill accounting firms in New Zealand, from 9.4% to 8.7%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using McCulloch & Partners’ and Simpsons Chartered Accountants’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

McCulloch & Partners

2 branded search terms

  • mcculloch & partners
  • mcculloch and partners

Simpsons Chartered Accountants

3 branded search terms

  • simpsons accountants
  • simpsons chartered accountants
  • simpsons chartered accountants invercargill

How the Brand Demand Index is measured

Other head-to-heads among Invercargill accounting firms

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