Brandwave

BDO vs Malloch McClean +MORE:Which is more popular?

In September 2026, Malloch McClean +MORE had more branded searches than BDO among Invercargill accounting firms in New Zealand. Malloch McClean +MORE had about 100 branded searches, while BDO had 20. Malloch McClean +MORE made up 43.5% of all Invercargill accounting firm searches we track, and BDO accounted for 8.7%. When we asked ChatGPT and Google AI Overviews about Invercargill accounting firms, both BDO and Malloch McClean +MORE appeared in all three answers. Malloch McClean +MORE was mentioned before BDO in two out of three answers.

Among Invercargill accounting firms in New Zealand in September 2026

Who do people search for more?

Malloch McClean +MORE, about 5 searches for every 1 for BDO

Malloch McClean +MORE 100 searchesBDO 20 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

BDO in 3 of 3Malloch McClean +MORE in 3 of 3

Who does AI recommend more?

Malloch McClean +MORE, named ahead of BDO in 2 of 3 answers

Malloch McClean +MORE first in 2BDO first in 1

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Top Invercargill accounting firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, both BDO and Malloch McClean +MORE showed up in all three answers. Malloch McClean +MORE was listed before BDO in two of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Malloch McClean +MORE1st
  2. BDO2nd
  3. Tax Link3rd
  4. McCulloch & Partners4th
  5. Simpsons Chartered Accountants4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Invercargill accounting firms

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is BDO or Malloch McClean +MORE more popular in search?

This chart shows how often people search Google for BDO and Malloch McClean +MORE by name. Each line represents a brand's share of searches for all five Invercargill accounting firms we track, month by month, from searches in New Zealand.

BDO and Malloch McClean +MORE among Invercargill accounting firms in New Zealand, by month

Share of searches by month for Malloch McClean +MORE, BDO. The figures are in the table below the chart.

View monthly share of searches table
MonthMalloch McClean +MOREMcCulloch & PartnersBDOSimpsons Chartered AccountantsTax Link
Oct 202534.5%44.8%3.4%10.3%6.9%
Nov 202540%40%3.3%10%6.7%
Dec 202534.8%39.1%8.7%13%4.3%
Jan 202633.3%37.5%8.3%12.5%8.3%
Feb 202625.9%48.1%7.4%11.1%7.4%
Mar 202635.7%39.3%7.1%10.7%7.1%
Apr 202637.9%37.9%6.9%10.3%6.9%
May 202638.7%38.7%6.5%9.7%6.5%
Jun 202644.1%35.3%5.9%8.8%5.9%
Jul 202641.7%37.5%4.2%12.5%4.2%
Aug 202637.5%34.4%9.4%9.4%9.4%
Sep 202643.5%30.4%8.7%8.7%8.7%

How has the BDO and Malloch McClean +MORE comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Invercargill accounting firms in September 2026?

2 changes

  1. In September 2026, Malloch McClean +MORE gained share of searches among Invercargill accounting firms in New Zealand, from 37.5% to 43.5%.

  2. In September 2026, BDO lost share of searches among Invercargill accounting firms in New Zealand, from 9.4% to 8.7%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using BDO’s and Malloch McClean +MORE’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BDO

3 branded search terms

  • bdo accountants
  • bdo chartered accountants
  • BDO New Zealand

Malloch McClean +MORE

2 branded search terms

  • malloch mcclean
  • malloch mcclean +more

How the Brand Demand Index is measured

Other head-to-heads among Invercargill accounting firms

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