Malloch McClean +MORE vs McCulloch & Partners:Which is more popular?
In September 2026, Malloch McClean +MORE had more branded searches than McCulloch & Partners among Invercargill accounting firms in New Zealand. Malloch McClean +MORE had about 100 branded searches, while McCulloch & Partners had 70. Malloch McClean +MORE made up 43.5% of all Invercargill accounting firm searches we track, and McCulloch & Partners accounted for 30.4%. When we asked ChatGPT and Google AI Overviews about Invercargill accounting firms, Malloch McClean +MORE appeared in all three answers and McCulloch & Partners in one. Malloch McClean +MORE was mentioned before McCulloch & Partners in every answer.
Who do people search for more?
Malloch McClean +MORE, about 43% more searches than McCulloch & Partners
Who does AI mention more?
Malloch McClean +MORE, mentioned in every answer we collected
Who does AI recommend more?
Malloch McClean +MORE, named ahead of McCulloch & Partners in every answer
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Top Invercargill accounting firms in ChatGPT and Google AI Overviews
In three ChatGPT questions, Malloch McClean +MORE appeared in all three answers. McCulloch & Partners was mentioned in one out of three: in one of the three ChatGPT answers. Malloch McClean +MORE was listed before McCulloch & Partners in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Malloch McClean +MORE3 of 3Named in 3 of 3 ChatGPT answers
BDO3 of 3Named in 3 of 3 ChatGPT answers
Simpsons Chartered Accountants2 of 3Named in 2 of 3 ChatGPT answers
McCulloch & Partners1 of 3Named in 1 of 3 ChatGPT answers
Tax Link1 of 3Named in 1 of 3 ChatGPT answers
See every answer about Invercargill accounting firms
3 answers
Asked ChatGPT
“Which accounting firm should I hire in Invercargill, New Zealand?”
Asked ChatGPT
“What are the best accounting firms in Invercargill, New Zealand?”
Asked ChatGPT
“What's the best accounting firm in Invercargill, New Zealand for tax help?”
Searched Google, AI Overview
“accountants invercargill”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“invercargill accounting firms”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Malloch McClean +MORE or McCulloch & Partners more popular in search?
This chart shows how often people search Google for Malloch McClean +MORE and McCulloch & Partners by name. Each line represents a brand's share of searches for all five Invercargill accounting firms we track, month by month, from searches in New Zealand.
Share of searches by month for Malloch McClean +MORE, McCulloch & Partners. The figures are in the table below the chart.
View monthly share of searches table
| Month | Malloch McClean +MORE | McCulloch & Partners | BDO | Simpsons Chartered Accountants | Tax Link |
|---|---|---|---|---|---|
| Oct 2025 | 34.5% | 44.8% | 3.4% | 10.3% | 6.9% |
| Nov 2025 | 40% | 40% | 3.3% | 10% | 6.7% |
| Dec 2025 | 34.8% | 39.1% | 8.7% | 13% | 4.3% |
| Jan 2026 | 33.3% | 37.5% | 8.3% | 12.5% | 8.3% |
| Feb 2026 | 25.9% | 48.1% | 7.4% | 11.1% | 7.4% |
| Mar 2026 | 35.7% | 39.3% | 7.1% | 10.7% | 7.1% |
| Apr 2026 | 37.9% | 37.9% | 6.9% | 10.3% | 6.9% |
| May 2026 | 38.7% | 38.7% | 6.5% | 9.7% | 6.5% |
| Jun 2026 | 44.1% | 35.3% | 5.9% | 8.8% | 5.9% |
| Jul 2026 | 41.7% | 37.5% | 4.2% | 12.5% | 4.2% |
| Aug 2026 | 37.5% | 34.4% | 9.4% | 9.4% | 9.4% |
| Sep 2026 | 43.5% | 30.4% | 8.7% | 8.7% | 8.7% |
How has the Malloch McClean +MORE and McCulloch & Partners comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Malloch McClean +MORE took it in June 2026.
- Across the 12 months ending September 2026, Malloch McClean +MORE’s share of searches among Invercargill accounting firms in New Zealand moved from 34.5% to 43.5%, and its estimated monthly branded searches held steady at 100.
- Across the 12 months ending September 2026, McCulloch & Partners’ share of searches among Invercargill accounting firms in New Zealand moved from 44.8% to 30.4%, and its estimated monthly branded searches moved from 130 to 70.
How did search popularity change for New Zealand Invercargill accounting firms in September 2026?
2 changes
In September 2026, Malloch McClean +MORE gained share of searches among Invercargill accounting firms in New Zealand, from 37.5% to 43.5%.
In September 2026, McCulloch & Partners lost share of searches among Invercargill accounting firms in New Zealand, from 34.4% to 30.4%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Malloch McClean +MORE’s and McCulloch & Partners’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Malloch McClean +MORE
2 branded search terms
- malloch mcclean
- malloch mcclean +more
McCulloch & Partners
2 branded search terms
- mcculloch & partners
- mcculloch and partners
Other head-to-heads among Invercargill accounting firms
- Malloch McClean +MORE vs BDO: compare popularity
- Malloch McClean +MORE vs Simpsons Chartered Accountants: compare popularity
- Malloch McClean +MORE vs Tax Link: compare popularity
- McCulloch & Partners vs BDO: compare popularity
- McCulloch & Partners vs Simpsons Chartered Accountants: compare popularity
- McCulloch & Partners vs Tax Link: compare popularity
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