Ray White vs The Agency:Which is more popular?
In September 2026, Ray White had more branded searches than The Agency among Gisborne real estate agencies in New Zealand. Ray White had about 1,890 branded searches, while The Agency had 650. Ray White made up 49.1% of all Gisborne real estate agency searches we track, and The Agency accounted for 16.9%. When we asked ChatGPT and Google AI Overviews about Gisborne real estate agencies, Ray White and The Agency each appeared in three of the four answers. Ray White was mentioned before The Agency in every answer.
Who do people search for more?
Ray White, about 3 searches for every 1 for The Agency
Who does AI mention more?
Both were mentioned in 3 of 4 answers.
Who does AI recommend more?
Ray White, named ahead of The Agency in every answer
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Top Gisborne real estate agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Ray White and The Agency were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Ray White was listed before The Agency in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ray White3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bayleys3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- The Agency3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Bronwyn Kay Real Estate2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Solomon Real Estate0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Gisborne real estate agencies
4 answers
Asked ChatGPT
“Which real estate agency should I hire in Gisborne, New Zealand?”
Asked ChatGPT
“What are the best real estate agencies in Gisborne, New Zealand?”
Asked ChatGPT
“What's the best real estate agency in Gisborne, New Zealand for a home sale?”
Searched Google, AI Overview
“house sales gisborne”
Searched Google, AI Overview
“gisborne real estate agencies”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Ray White or The Agency more popular in search?
This chart shows how often people search Google for Ray White and The Agency by name. Each line represents a brand's share of searches for all five Gisborne real estate agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Ray White, The Agency. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ray White | Bayleys | The Agency | Bronwyn Kay Real Estate | Solomon Real Estate |
|---|---|---|---|---|---|
| Oct 2025 | 51.3% | 27.5% | 16.2% | 2.6% | 2.4% |
| Nov 2025 | 51.7% | 29% | 13.9% | 2.2% | 3.2% |
| Dec 2025 | 41% | 35.8% | 16% | 3.1% | 4.2% |
| Jan 2026 | 50.4% | 24.8% | 16% | 4.8% | 4% |
| Feb 2026 | 51.6% | 21.4% | 14.5% | 7.7% | 4.8% |
| Mar 2026 | 50.5% | 25.2% | 15.9% | 5.1% | 3.2% |
| Apr 2026 | 49.3% | 23.5% | 18.4% | 4.8% | 4% |
| May 2026 | 43.1% | 25.6% | 25% | 4.4% | 1.9% |
| Jun 2026 | 48.8% | 19.9% | 23.5% | 4.7% | 3% |
| Jul 2026 | 44.7% | 21.9% | 23.1% | 6.6% | 3.8% |
| Aug 2026 | 48.8% | 22.1% | 21.6% | 4.6% | 3% |
| Sep 2026 | 49.1% | 26.2% | 16.9% | 5.5% | 2.3% |
How has the Ray White and The Agency comparison changed over the last 12 months?
3 findings
- Ray White was ahead of The Agency in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ray White’s share of searches among Gisborne real estate agencies in New Zealand moved from 51.3% to 49.1%, and its estimated monthly branded searches moved from 2.2K to 1.9K.
- Across the 12 months ending September 2026, The Agency’s share of searches among Gisborne real estate agencies in New Zealand moved from 16.2% to 16.9%, and its estimated monthly branded searches moved from 690 to 650.
How did search popularity change for New Zealand Gisborne real estate agencies in September 2026?
2 changes
In September 2026, The Agency lost share of searches among Gisborne real estate agencies in New Zealand, from 21.6% to 16.9%.
Estimated monthly branded searches for Ray White in New Zealand fell 13.3% over 12 measured months, from 2.2K to 1.9K in September 2026.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Ray White’s and The Agency’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ray White
5 branded search terms
- ray white
- ray white agents
- ray white gisborne
- raywhite
- rwwhangarei
The Agency
2 branded search terms
- the agency
- the agency gisborne
Other head-to-heads among Gisborne real estate agencies
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