Ray White vs Solomon Real Estate:Which is more popular?
In September 2026, Ray White had more branded searches than Solomon Real Estate among Gisborne real estate agencies in New Zealand. Ray White had about 1,890 branded searches, while Solomon Real Estate had 90. Ray White made up 49.1% of all Gisborne real estate agency searches we track, and Solomon Real Estate accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about Gisborne real estate agencies, Ray White appeared in three of the four answers and Solomon Real Estate in none.
Who do people search for more?
Ray White, about 21 searches for every 1 for Solomon Real Estate
Who does AI mention more?
Ray White, mentioned in 3 of 4 answers, Solomon Real Estate in 0
Who does AI recommend more?
Ray White, the only one of the two named
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Top Gisborne real estate agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Ray White was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Solomon Real Estate did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ray White3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bayleys3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- The Agency3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Bronwyn Kay Real Estate2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Solomon Real Estate0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Gisborne real estate agencies
4 answers
Asked ChatGPT
“Which real estate agency should I hire in Gisborne, New Zealand?”
Asked ChatGPT
“What are the best real estate agencies in Gisborne, New Zealand?”
Asked ChatGPT
“What's the best real estate agency in Gisborne, New Zealand for a home sale?”
Searched Google, AI Overview
“house sales gisborne”
Searched Google, AI Overview
“gisborne real estate agencies”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Ray White or Solomon Real Estate more popular in search?
This chart shows how often people search Google for Ray White and Solomon Real Estate by name. Each line represents a brand's share of searches for all five Gisborne real estate agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Ray White, Solomon Real Estate. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ray White | Bayleys | The Agency | Bronwyn Kay Real Estate | Solomon Real Estate |
|---|---|---|---|---|---|
| Oct 2025 | 51.3% | 27.5% | 16.2% | 2.6% | 2.4% |
| Nov 2025 | 51.7% | 29% | 13.9% | 2.2% | 3.2% |
| Dec 2025 | 41% | 35.8% | 16% | 3.1% | 4.2% |
| Jan 2026 | 50.4% | 24.8% | 16% | 4.8% | 4% |
| Feb 2026 | 51.6% | 21.4% | 14.5% | 7.7% | 4.8% |
| Mar 2026 | 50.5% | 25.2% | 15.9% | 5.1% | 3.2% |
| Apr 2026 | 49.3% | 23.5% | 18.4% | 4.8% | 4% |
| May 2026 | 43.1% | 25.6% | 25% | 4.4% | 1.9% |
| Jun 2026 | 48.8% | 19.9% | 23.5% | 4.7% | 3% |
| Jul 2026 | 44.7% | 21.9% | 23.1% | 6.6% | 3.8% |
| Aug 2026 | 48.8% | 22.1% | 21.6% | 4.6% | 3% |
| Sep 2026 | 49.1% | 26.2% | 16.9% | 5.5% | 2.3% |
How has the Ray White and Solomon Real Estate comparison changed over the last 12 months?
3 findings
- Ray White was ahead of Solomon Real Estate in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ray White’s share of searches among Gisborne real estate agencies in New Zealand moved from 51.3% to 49.1%, and its estimated monthly branded searches moved from 2.2K to 1.9K.
- Across the 12 months ending September 2026, Solomon Real Estate’s share of searches among Gisborne real estate agencies in New Zealand moved from 2.4% to 2.3%, and its estimated monthly branded searches moved from 100 to 90.
How did search popularity change for New Zealand Gisborne real estate agencies in September 2026?
2 changes
In September 2026, Solomon Real Estate lost share of searches among Gisborne real estate agencies in New Zealand, from 3% to 2.3%.
Estimated monthly branded searches for Ray White in New Zealand fell 13.3% over 12 measured months, from 2.2K to 1.9K in September 2026.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Ray White’s and Solomon Real Estate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ray White
5 branded search terms
- ray white
- ray white agents
- ray white gisborne
- raywhite
- rwwhangarei
Solomon Real Estate
2 branded search terms
- solomon real estate
- solomon real estate gisborne
Other head-to-heads among Gisborne real estate agencies
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