Bronwyn Kay Real Estate vs Ray White:Which is more popular?
In September 2026, Ray White had more branded searches than Bronwyn Kay Real Estate among Gisborne real estate agencies in New Zealand. Ray White had about 1,890 branded searches, while Bronwyn Kay Real Estate had 210. Ray White made up 49.1% of all Gisborne real estate agency searches we track, and Bronwyn Kay Real Estate accounted for 5.5%. When we asked ChatGPT and Google AI Overviews about Gisborne real estate agencies, Ray White appeared in three of the four answers and Bronwyn Kay Real Estate in two. Ray White was mentioned before Bronwyn Kay Real Estate in every answer.
Who do people search for more?
Ray White, about 9 searches for every 1 for Bronwyn Kay Real Estate
Who does AI mention more?
Ray White, mentioned in 3 of 4 answers, Bronwyn Kay Real Estate in 2
Who does AI recommend more?
Ray White, named ahead of Bronwyn Kay Real Estate in every answer
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Top Gisborne real estate agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Ray White was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Bronwyn Kay Real Estate was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Ray White was listed before Bronwyn Kay Real Estate in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ray White3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bayleys3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- The Agency3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Bronwyn Kay Real Estate2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Solomon Real Estate0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Gisborne real estate agencies
4 answers
Asked ChatGPT
“Which real estate agency should I hire in Gisborne, New Zealand?”
Asked ChatGPT
“What are the best real estate agencies in Gisborne, New Zealand?”
Asked ChatGPT
“What's the best real estate agency in Gisborne, New Zealand for a home sale?”
Searched Google, AI Overview
“house sales gisborne”
Searched Google, AI Overview
“gisborne real estate agencies”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bronwyn Kay Real Estate or Ray White more popular in search?
This chart shows how often people search Google for Bronwyn Kay Real Estate and Ray White by name. Each line represents a brand's share of searches for all five Gisborne real estate agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Ray White, Bronwyn Kay Real Estate. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ray White | Bayleys | The Agency | Bronwyn Kay Real Estate | Solomon Real Estate |
|---|---|---|---|---|---|
| Oct 2025 | 51.3% | 27.5% | 16.2% | 2.6% | 2.4% |
| Nov 2025 | 51.7% | 29% | 13.9% | 2.2% | 3.2% |
| Dec 2025 | 41% | 35.8% | 16% | 3.1% | 4.2% |
| Jan 2026 | 50.4% | 24.8% | 16% | 4.8% | 4% |
| Feb 2026 | 51.6% | 21.4% | 14.5% | 7.7% | 4.8% |
| Mar 2026 | 50.5% | 25.2% | 15.9% | 5.1% | 3.2% |
| Apr 2026 | 49.3% | 23.5% | 18.4% | 4.8% | 4% |
| May 2026 | 43.1% | 25.6% | 25% | 4.4% | 1.9% |
| Jun 2026 | 48.8% | 19.9% | 23.5% | 4.7% | 3% |
| Jul 2026 | 44.7% | 21.9% | 23.1% | 6.6% | 3.8% |
| Aug 2026 | 48.8% | 22.1% | 21.6% | 4.6% | 3% |
| Sep 2026 | 49.1% | 26.2% | 16.9% | 5.5% | 2.3% |
How has the Bronwyn Kay Real Estate and Ray White comparison changed over the last 12 months?
3 findings
- Ray White was ahead of Bronwyn Kay Real Estate in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bronwyn Kay Real Estate’s share of searches among Gisborne real estate agencies in New Zealand moved from 2.6% to 5.5%, and its estimated monthly branded searches moved from 110 to 210.
- Across the 12 months ending September 2026, Ray White’s share of searches among Gisborne real estate agencies in New Zealand moved from 51.3% to 49.1%, and its estimated monthly branded searches moved from 2.2K to 1.9K.
How did search popularity change for New Zealand Gisborne real estate agencies in September 2026?
2 changes
In September 2026, Bronwyn Kay Real Estate gained share of searches among Gisborne real estate agencies in New Zealand, from 4.6% to 5.5%.
Estimated monthly branded searches for Ray White in New Zealand fell 13.3% over 12 measured months, from 2.2K to 1.9K in September 2026.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Bronwyn Kay Real Estate’s and Ray White’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bronwyn Kay Real Estate
1 branded search term
- bronwyn kay
Ray White
5 branded search terms
- ray white
- ray white agents
- ray white gisborne
- raywhite
- rwwhangarei
Other head-to-heads among Gisborne real estate agencies
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