Brandwave

LJ Hooker vs New Zealand Sotheby’s International Realty:Which is more popular?

In September 2026, LJ Hooker had more branded searches than New Zealand Sotheby’s International Realty among Cambridge real estate agencies in New Zealand. LJ Hooker had about 80 branded searches, while New Zealand Sotheby’s International Realty had 10. LJ Hooker made up 6.9% of all Cambridge real estate agency searches we track, and New Zealand Sotheby’s International Realty accounted for 0.86%. When we asked ChatGPT and Google AI Overviews about Cambridge real estate agencies, LJ Hooker appeared in one of the three answers and New Zealand Sotheby’s International Realty in none.

Among Cambridge real estate agencies in New Zealand in September 2026

Who do people search for more?

LJ Hooker, about 8 searches for every 1 for New Zealand Sotheby’s International Realty

LJ Hooker 80 searchesNew Zealand Sotheby’s International Realty 10 searches

Who does AI mention more?

LJ Hooker, mentioned in 1 of 3 answers, New Zealand Sotheby’s International Realty in 0

LJ Hooker in 1 of 3New Zealand Sotheby’s International Realty in 0 of 3

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Top Cambridge real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, LJ Hooker was mentioned in one out of three: in one of the three ChatGPT answers. New Zealand Sotheby’s International Realty did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cambridge Real Estate1st
  2. Bayleys2nd
  3. More-Re3rd
  4. Property Brokers4th
  5. LJ Hooker5th
  6. Ray White6th
  7. Realty HQ–
  8. New Zealand Sotheby’s International Realty–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Cambridge real estate agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is LJ Hooker or New Zealand Sotheby’s International Realty more popular in search?

This chart shows how often people search Google for LJ Hooker and New Zealand Sotheby’s International Realty by name. Each line represents a brand's share of searches for all eight Cambridge real estate agencies we track, month by month, from searches in New Zealand.

LJ Hooker and New Zealand Sotheby’s International Realty among Cambridge real estate agencies in New Zealand, by month

Share of searches by month for LJ Hooker, New Zealand Sotheby’s International Realty. The figures are in the table below the chart.

View monthly share of searches table
MonthBayleysCambridge Real EstateRay WhiteProperty BrokersLJ HookerMore-ReRealty HQNew Zealand Sotheby’s International Realty
Oct 202532.7%24.1%14.2%—11.7%13.6%1.9%1.9%
Nov 202535.3%21.3%16.7%—10%14%2%0.67%
Dec 202530.1%23%20.4%—8%14.2%2.7%1.8%
Jan 202625%27.1%21.5%—6.9%18.1%1.4%0%
Feb 202628.2%25%19.2%—9.6%15.4%1.3%1.3%
Mar 202633.5%20.3%19.6%—9.5%15.2%1.9%0%
Apr 202629.9%20.8%15.6%—11.7%18.2%3.2%0.65%
May 202631.7%26.7%11.7%—10%17.5%2.5%0%
Jun 202633.3%23.4%17.1%—9%13.5%2.7%0.9%
Jul 202630.3%26.2%17.2%—7.4%15.6%2.5%0.82%
Aug 202625.7%27.9%13.6%—4.3%21.4%5%2.1%
Sep 202635.3%22.4%16.4%12.1%6.9%4.3%1.7%0.86%

How has the LJ Hooker and New Zealand Sotheby’s International Realty comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Cambridge real estate agencies in September 2026?

2 changes

  1. In September 2026, LJ Hooker overtook More-Re and Realty HQ to rank 5th among Cambridge real estate agencies in New Zealand, with 6.9% of the searches.

  2. In September 2026, New Zealand Sotheby’s International Realty lost share of searches among Cambridge real estate agencies in New Zealand, from 2.1% to 0.86%.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using LJ Hooker’s and New Zealand Sotheby’s International Realty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

LJ Hooker

5 branded search terms

  • lj hooker
  • lj hooker cambridge
  • lj hooker marketing
  • lj hooker rentals
  • ljhooker

New Zealand Sotheby’s International Realty

4 branded search terms

  • new zealand sotheby's
  • new zealand sotheby's international realty
  • new zealand sothebys
  • nzsir

How the Brand Demand Index is measured

Other head-to-heads among Cambridge real estate agencies

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