Brandwave

Bayleys vs New Zealand Sotheby’s International Realty:Which is more popular?

In September 2026, Bayleys had more branded searches than New Zealand Sotheby’s International Realty among Cambridge real estate agencies in New Zealand. Bayleys had about 410 branded searches, while New Zealand Sotheby’s International Realty had 10. Bayleys made up 35.3% of all Cambridge real estate agency searches we track, and New Zealand Sotheby’s International Realty accounted for 0.86%. When we asked ChatGPT and Google AI Overviews about Cambridge real estate agencies, Bayleys appeared in all three answers and New Zealand Sotheby’s International Realty in none.

Among Cambridge real estate agencies in New Zealand in September 2026

Who do people search for more?

Bayleys, about 41 searches for every 1 for New Zealand Sotheby’s International Realty

Bayleys 410 searchesNew Zealand Sotheby’s International Realty 10 searches

Who does AI mention more?

Bayleys, mentioned in every answer we collected

Bayleys in 3 of 3New Zealand Sotheby’s International Realty in 0 of 3

Who does AI recommend more?

Bayleys, the only one of the two named

Bayleys first in 3New Zealand Sotheby’s International Realty never named

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Top Cambridge real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Bayleys appeared in all three answers. New Zealand Sotheby’s International Realty did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cambridge Real Estate1st
  2. Bayleys2nd
  3. More-Re3rd
  4. Property Brokers4th
  5. LJ Hooker5th
  6. Ray White6th
  7. Realty HQ–
  8. New Zealand Sotheby’s International Realty–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Cambridge real estate agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Bayleys or New Zealand Sotheby’s International Realty more popular in search?

This chart shows how often people search Google for Bayleys and New Zealand Sotheby’s International Realty by name. Each line represents a brand's share of searches for all eight Cambridge real estate agencies we track, month by month, from searches in New Zealand.

Bayleys and New Zealand Sotheby’s International Realty among Cambridge real estate agencies in New Zealand, by month

Share of searches by month for Bayleys, New Zealand Sotheby’s International Realty. The figures are in the table below the chart.

View monthly share of searches table
MonthBayleysCambridge Real EstateRay WhiteProperty BrokersLJ HookerMore-ReRealty HQNew Zealand Sotheby’s International Realty
Oct 202532.7%24.1%14.2%—11.7%13.6%1.9%1.9%
Nov 202535.3%21.3%16.7%—10%14%2%0.67%
Dec 202530.1%23%20.4%—8%14.2%2.7%1.8%
Jan 202625%27.1%21.5%—6.9%18.1%1.4%0%
Feb 202628.2%25%19.2%—9.6%15.4%1.3%1.3%
Mar 202633.5%20.3%19.6%—9.5%15.2%1.9%0%
Apr 202629.9%20.8%15.6%—11.7%18.2%3.2%0.65%
May 202631.7%26.7%11.7%—10%17.5%2.5%0%
Jun 202633.3%23.4%17.1%—9%13.5%2.7%0.9%
Jul 202630.3%26.2%17.2%—7.4%15.6%2.5%0.82%
Aug 202625.7%27.9%13.6%—4.3%21.4%5%2.1%
Sep 202635.3%22.4%16.4%12.1%6.9%4.3%1.7%0.86%

How has the Bayleys and New Zealand Sotheby’s International Realty comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Cambridge real estate agencies in September 2026?

2 changes

  1. In September 2026, Bayleys overtook Cambridge Real Estate to become the leader among Cambridge real estate agencies in New Zealand, with 35.3% of the searches.

  2. In September 2026, New Zealand Sotheby’s International Realty lost share of searches among Cambridge real estate agencies in New Zealand, from 2.1% to 0.86%.

How are branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Bayleys’ and New Zealand Sotheby’s International Realty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bayleys

9 branded search terms

  • bayley's real estate
  • bayleys
  • bayleys blenheim
  • bayleys cambridge
  • bayleys property management
  • bayleys real estate
  • bayleys realestate
  • bayleys rentals
  • bayleys whangarei

New Zealand Sotheby’s International Realty

4 branded search terms

  • new zealand sotheby's
  • new zealand sotheby's international realty
  • new zealand sothebys
  • nzsir

How the Brand Demand Index is measured

Other head-to-heads among Cambridge real estate agencies

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