Brandwave

Trade Assist vs Tradestaff:Which is more popular in New Zealand?

In October 2026, Tradestaff had more branded searches than Trade Assist among temp staffing agencies in New Zealand. Tradestaff had about 4,450 branded searches, while Trade Assist had 1,900. Tradestaff made up 18.3% of all temp staffing agency searches we track, and Trade Assist accounted for 7.8%. When we asked ChatGPT and Google AI Overviews about temp staffing agencies, Trade Assist appeared in three of the five answers and Tradestaff in none.

Among temp staffing agencies in New Zealand in October 2026

Who do people search for more?

Tradestaff, about 2 searches for every 1 for Trade Assist

Tradestaff 4.5K searchesTrade Assist 1.9K searches

Who does AI mention more?

Trade Assist, mentioned in 3 of 5 answers, Tradestaff in 0

Trade Assist in 3 of 5Tradestaff in 0 of 5

Who does AI recommend more?

Trade Assist, the only one of the two named

Trade Assist first in 3Tradestaff never named

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Top temp staffing agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Trade Assist was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Tradestaff did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. AWF1st
  2. Hirestaff2nd
  3. Trade Assist3rd
  4. OneStaff4th
  5. Tribe Recruitment5th
  6. Adecco6th
  7. Drake7th
  8. Frog Recruitment8th
  9. Hays9th
  10. +1 more
  11. Tradestaff–
  12. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • AWF4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hirestaff4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trade Assist3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OneStaff2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Adecco2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tribe Recruitment2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Frog Recruitment2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Allied Workforce2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Drake1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tradestaff0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about temp staffing agencies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Trade Assist or Tradestaff more popular in search?

This chart shows how often people search Google for Trade Assist and Tradestaff by name. Each line represents a brand's share of searches for all 13 temp staffing agencies we track, month by month, from searches in New Zealand.

Trade Assist and Tradestaff among temp staffing agencies in New Zealand, by month

Share of searches by month for Tradestaff, Trade Assist. The figures are in the table below the chart.

View monthly share of searches table
MonthOneStaffTradestaffAWFAdeccoTrade AssistHirestaffTribe RecruitmentRandstadFrog RecruitmentDrakeAllied WorkforceManpowerGroupHays
Nov 202529.4%19%15.1%9.3%6.5%6.5%6.5%3.5%1.6%0.58%1.1%0.82%0.03%
Dec 202532.8%18.4%11.6%10.3%6.3%6.3%6.3%4.3%1.5%0.58%0.92%0.73%0.05%
Jan 202630%19.7%12.9%11.3%6.8%5.7%5.7%3.6%1.7%0.83%0.86%0.68%0.04%
Feb 202632.3%17.4%13.9%10.3%6.2%6.2%6.2%3.9%1.5%0.69%0.81%0.69%0.04%
Mar 202629.1%18.8%14.9%11.1%5.4%5.4%6.4%4.4%1.6%0.71%1.2%0.95%0.03%
Apr 202628.7%18.4%14.6%11.2%4.1%6.5%6.5%5.3%1.9%0.73%1.1%0.93%0.04%
May 202631.2%19.4%12.7%10.5%4.6%6.7%5.7%4.6%2.5%0.49%0.85%0.67%0.04%
Jun 202631.5%19.7%12.8%11.6%3.6%6.8%5.7%3.6%2.6%0.71%0.82%0.57%0.04%
Jul 202627.7%20.7%13.6%12.3%3.8%6%6%4.9%2.2%0.79%0.94%0.87%0.04%
Aug 202628.1%21.4%11.3%10.7%5.1%7.4%6.2%5.1%2.3%0.86%0.82%0.7%0.04%
Sep 202627.5%20.4%13.5%10.2%6%6%6%6%2.2%0.71%0.67%0.71%0.04%
Oct 202630.1%18.3%11.9%11.5%7.8%6.6%5.3%4.1%2%0.94%0.74%0.74%0.04%

How has branded search for Trade Assist and Tradestaff changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand temp staffing agencies in October 2026?

2 changes

  1. In October 2026, Trade Assist overtook Hirestaff and Randstad to rank 5th among temp staffing agencies in New Zealand, with 7.8% of the searches.

  2. In October 2026, Tradestaff lost share of searches among temp staffing agencies in New Zealand, from 20.4% to 18.3%.

How are Trade Assist’s and Tradestaff’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Trade Assist’s and Tradestaff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Trade Assist

1 branded search term

  • Trade Assist

Tradestaff

2 branded search terms

  • tradestaff
  • tradestaff payroll

How the Brand Demand Index is measured

Other head-to-heads among temp staffing agencies

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