Brandwave

OneStaff vs Trade Assist:Which is more popular in New Zealand?

In October 2026, OneStaff had more branded searches than Trade Assist among temp staffing agencies in New Zealand. OneStaff had about 7,330 branded searches, while Trade Assist had 1,900. OneStaff made up 30.1% of all temp staffing agency searches we track, and Trade Assist accounted for 7.8%. When we asked ChatGPT and Google AI Overviews about temp staffing agencies, Trade Assist appeared in three of the five answers and OneStaff in two. Trade Assist was mentioned before OneStaff in three out of four answers that named either.

Among temp staffing agencies in New Zealand in October 2026

Who do people search for more?

OneStaff, about 4 searches for every 1 for Trade Assist

OneStaff 7.3K searchesTrade Assist 1.9K searches

Who does AI mention more?

Trade Assist, mentioned in 3 of 5 answers, OneStaff in 2

Trade Assist in 3 of 5OneStaff in 2 of 5

Who does AI recommend more?

Trade Assist, named ahead of OneStaff in 3 of 4 answers

Trade Assist first in 3OneStaff first in 1

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Top temp staffing agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Trade Assist was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. OneStaff was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Trade Assist was listed before OneStaff in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. AWF1st
  2. Hirestaff2nd
  3. Trade Assist3rd
  4. OneStaff4th
  5. Tribe Recruitment5th
  6. Adecco6th
  7. Drake7th
  8. Frog Recruitment8th
  9. Hays9th
  10. Allied Workforce10th
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • AWF4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hirestaff4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trade Assist3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OneStaff2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Adecco2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tribe Recruitment2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Frog Recruitment2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Allied Workforce2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Drake1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hays1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+3 more

See every answer about temp staffing agencies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is OneStaff or Trade Assist more popular in search?

This chart shows how often people search Google for OneStaff and Trade Assist by name. Each line represents a brand's share of searches for all 13 temp staffing agencies we track, month by month, from searches in New Zealand.

OneStaff and Trade Assist among temp staffing agencies in New Zealand, by month

Share of searches by month for OneStaff, Trade Assist. The figures are in the table below the chart.

View monthly share of searches table
MonthOneStaffTradestaffAWFAdeccoTrade AssistHirestaffTribe RecruitmentRandstadFrog RecruitmentDrakeAllied WorkforceManpowerGroupHays
Nov 202529.4%19%15.1%9.3%6.5%6.5%6.5%3.5%1.6%0.58%1.1%0.82%0.03%
Dec 202532.8%18.4%11.6%10.3%6.3%6.3%6.3%4.3%1.5%0.58%0.92%0.73%0.05%
Jan 202630%19.7%12.9%11.3%6.8%5.7%5.7%3.6%1.7%0.83%0.86%0.68%0.04%
Feb 202632.3%17.4%13.9%10.3%6.2%6.2%6.2%3.9%1.5%0.69%0.81%0.69%0.04%
Mar 202629.1%18.8%14.9%11.1%5.4%5.4%6.4%4.4%1.6%0.71%1.2%0.95%0.03%
Apr 202628.7%18.4%14.6%11.2%4.1%6.5%6.5%5.3%1.9%0.73%1.1%0.93%0.04%
May 202631.2%19.4%12.7%10.5%4.6%6.7%5.7%4.6%2.5%0.49%0.85%0.67%0.04%
Jun 202631.5%19.7%12.8%11.6%3.6%6.8%5.7%3.6%2.6%0.71%0.82%0.57%0.04%
Jul 202627.7%20.7%13.6%12.3%3.8%6%6%4.9%2.2%0.79%0.94%0.87%0.04%
Aug 202628.1%21.4%11.3%10.7%5.1%7.4%6.2%5.1%2.3%0.86%0.82%0.7%0.04%
Sep 202627.5%20.4%13.5%10.2%6%6%6%6%2.2%0.71%0.67%0.71%0.04%
Oct 202630.1%18.3%11.9%11.5%7.8%6.6%5.3%4.1%2%0.94%0.74%0.74%0.04%

How has branded search for OneStaff and Trade Assist changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand temp staffing agencies in October 2026?

2 changes

  1. In October 2026, Trade Assist overtook Hirestaff and Randstad to rank 5th among temp staffing agencies in New Zealand, with 7.8% of the searches.

  2. In October 2026, OneStaff gained share of searches among temp staffing agencies in New Zealand, from 27.5% to 30.1%.

How are OneStaff’s and Trade Assist’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using OneStaff’s and Trade Assist’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

OneStaff

6 branded search terms

  • one staff
  • one staff agency
  • one staff recruitment
  • OneStaff
  • onestaff agency
  • onestaff recruitment

Trade Assist

1 branded search term

  • Trade Assist

How the Brand Demand Index is measured

Other head-to-heads among temp staffing agencies

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