Callaway vs TaylorMade:Which is more popular?
In September 2026, Callaway had more branded searches than TaylorMade among golf brands in New Zealand. Callaway had about 2,470 branded searches, while TaylorMade had 2,210. Callaway made up 21.7% of all golf brand searches we track, and TaylorMade accounted for 19.4%. When we asked ChatGPT and Google AI Overviews about golf brands, both Callaway and TaylorMade appeared in all five answers. TaylorMade was mentioned before Callaway in four out of five answers.
Who do people search for more?
Callaway, about 12% more searches than TaylorMade
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
TaylorMade, named ahead of Callaway in 4 of 5 answers
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Top golf brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Callaway and TaylorMade showed up in all five answers. TaylorMade was listed before Callaway in four of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
PING1st- TaylorMade2nd
Titleist3rd- Callaway4th
Srixon5th
Cobra Golf6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Callaway5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- TaylorMade5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- PING5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Titleist4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Srixon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Cobra Golf2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about golf brands
5 answers
Asked ChatGPT
“Which golf brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best golf brands in New Zealand?”
Asked ChatGPT
“What's the best golf brand in New Zealand for new clubs?”
Searched Google, AI Overview
“golf brands”
Searched Google, AI Overview
“golf clubs nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Callaway or TaylorMade more popular in search?
This chart shows how often people search Google for Callaway and TaylorMade by name. Each line represents a brand's share of searches for all six golf brands we track, month by month, from searches in New Zealand.
Share of searches by month for Callaway, TaylorMade. The figures are in the table below the chart.
View monthly share of searches table
| Month | Titleist | Callaway | TaylorMade | Srixon | PING | Cobra Golf |
|---|---|---|---|---|---|---|
| Oct 2025 | 35.1% | 23% | 20.1% | 8% | 9.6% | 4.2% |
| Nov 2025 | 36.3% | 22.9% | 19.9% | 9% | 8.4% | 3.5% |
| Dec 2025 | 38.5% | 21.5% | 17.5% | 9.7% | 8.3% | 4.4% |
| Jan 2026 | 35.6% | 22.7% | 20.1% | 7.9% | 8.5% | 5.2% |
| Feb 2026 | 31.8% | 26.3% | 20.6% | 7.7% | 9.4% | 4.2% |
| Mar 2026 | 35.4% | 25.3% | 19.1% | 7.3% | 8.9% | 4.1% |
| Apr 2026 | 28.3% | 36.2% | 17.6% | 6.5% | 8.2% | 3.1% |
| May 2026 | 30.3% | 27.1% | 21% | 7.7% | 9.5% | 4.4% |
| Jun 2026 | 30.3% | 26% | 19.1% | 8.2% | 11.6% | 4.8% |
| Jul 2026 | 28.1% | 26.3% | 18.8% | 12.1% | 10.1% | 4.6% |
| Aug 2026 | 30% | 29.1% | 18.7% | 8.3% | 10.1% | 3.8% |
| Sep 2026 | 31.8% | 21.7% | 19.4% | 12.4% | 10.4% | 4.3% |
How has the Callaway and TaylorMade comparison changed over the last 12 months?
3 findings
- Callaway was ahead of TaylorMade in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Callaway’s share of searches among golf brands in New Zealand moved from 23% to 21.7%, and its estimated monthly branded searches moved from 3.2K to 2.5K.
- Across the 12 months ending September 2026, TaylorMade’s share of searches among golf brands in New Zealand moved from 20.1% to 19.4%, and its estimated monthly branded searches moved from 2.8K to 2.2K.
How did search popularity change for New Zealand golf brands in September 2026?
2 changes
In September 2026, TaylorMade gained share of searches among golf brands in New Zealand, from 18.7% to 19.4%.
In September 2026, Callaway lost share of searches among golf brands in New Zealand, from 29.1% to 21.7%.
How are branded searches counted?
18 search terms
Brandwave collects information about searches that people make online using Callaway’s and TaylorMade’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Callaway
11 branded search terms
- callaway
- callaway chrome soft
- callaway club set
- callaway golf
- callaway golf bag
- callaway golf balls
- callaway irons
- callaway preowned
- callaway supersoft
- callaway supersoft balls
- club callaway
TaylorMade
7 branded search terms
- club taylormade
- taylor made
- taylormade
- taylormade balls
- taylormade golf
- taylormade irons
- taylormade spider putter
Other head-to-heads among golf brands
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