Brandwave

Callaway vs PING:Which is more popular?

In September 2026, Callaway had more branded searches than PING among golf brands in New Zealand. Callaway had about 2,470 branded searches, while PING had 1,180. Callaway made up 21.7% of all golf brand searches we track, and PING accounted for 10.4%. When we asked ChatGPT and Google AI Overviews about golf brands, both Callaway and PING appeared in all five answers. PING was mentioned before Callaway in three out of five answers.

Among golf brands in New Zealand in September 2026

Who do people search for more?

Callaway, about 2 searches for every 1 for PING

Callaway 2.5K searchesPING 1.2K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Callaway in 5 of 5PING in 5 of 5

Who does AI recommend more?

PING, named ahead of Callaway in 3 of 5 answers

PING first in 3Callaway first in 2

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Top golf brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Callaway and PING showed up in all five answers. PING was listed before Callaway in three of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PING1st
  2. TaylorMade2nd
  3. Titleist3rd
  4. Callaway4th
  5. Srixon5th
  6. Cobra Golf6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Callaway5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TaylorMade5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PING5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Titleist4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Srixon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cobra Golf2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about golf brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Callaway or PING more popular in search?

This chart shows how often people search Google for Callaway and PING by name. Each line represents a brand's share of searches for all six golf brands we track, month by month, from searches in New Zealand.

Callaway and PING among golf brands in New Zealand, by month

Share of searches by month for Callaway, PING. The figures are in the table below the chart.

View monthly share of searches table
MonthTitleistCallawayTaylorMadeSrixonPINGCobra Golf
Oct 202535.1%23%20.1%8%9.6%4.2%
Nov 202536.3%22.9%19.9%9%8.4%3.5%
Dec 202538.5%21.5%17.5%9.7%8.3%4.4%
Jan 202635.6%22.7%20.1%7.9%8.5%5.2%
Feb 202631.8%26.3%20.6%7.7%9.4%4.2%
Mar 202635.4%25.3%19.1%7.3%8.9%4.1%
Apr 202628.3%36.2%17.6%6.5%8.2%3.1%
May 202630.3%27.1%21%7.7%9.5%4.4%
Jun 202630.3%26%19.1%8.2%11.6%4.8%
Jul 202628.1%26.3%18.8%12.1%10.1%4.6%
Aug 202630%29.1%18.7%8.3%10.1%3.8%
Sep 202631.8%21.7%19.4%12.4%10.4%4.3%

How has the Callaway and PING comparison changed over the last 12 months?

3 findings
  • Callaway was ahead of PING in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Callaway’s share of searches among golf brands in New Zealand moved from 23% to 21.7%, and its estimated monthly branded searches moved from 3.2K to 2.5K.
  • Across the 12 months ending September 2026, PING’s share of searches among golf brands in New Zealand moved from 9.6% to 10.4%, and its estimated monthly branded searches moved from 1.4K to 1.2K.

How did search popularity change for New Zealand golf brands in September 2026?

3 changes

  1. In September 2026, Srixon overtook PING to rank 4th among golf brands in New Zealand, with 12.4% of the searches.

  2. In September 2026, Callaway lost share of searches among golf brands in New Zealand, from 29.1% to 21.7%.

  3. Estimated monthly branded searches for PING in New Zealand fell 12.6% over 12 measured months, from 1.4K to 1.2K in September 2026.

How are branded searches counted?

18 search terms

Brandwave collects information about searches that people make online using Callaway’s and PING’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Callaway

11 branded search terms

  • callaway
  • callaway chrome soft
  • callaway club set
  • callaway golf
  • callaway golf bag
  • callaway golf balls
  • callaway irons
  • callaway preowned
  • callaway supersoft
  • callaway supersoft balls
  • club callaway

PING

7 branded search terms

  • ping bag golf
  • ping golf
  • ping golf caps
  • ping golf clubs
  • ping golf wedges
  • ping irons
  • putter golf ping

How the Brand Demand Index is measured

Other head-to-heads among golf brands

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