Brandwave

Callaway vs Titleist:Which is more popular?

In September 2026, Titleist had more branded searches than Callaway among golf brands in New Zealand. Titleist had about 3,610 branded searches, while Callaway had 2,470. Titleist made up 31.8% of all golf brand searches we track, and Callaway accounted for 21.7%. When we asked ChatGPT and Google AI Overviews about golf brands, Callaway appeared in all five answers and Titleist in four. Titleist was mentioned before Callaway in three out of five answers.

Among golf brands in New Zealand in September 2026

Who do people search for more?

Titleist, about 46% more searches than Callaway

Titleist 3.6K searchesCallaway 2.5K searches

Who does AI mention more?

Callaway, mentioned in every answer we collected

Callaway in 5 of 5Titleist in 4 of 5

Who does AI recommend more?

Titleist, named ahead of Callaway in 3 of 5 answers

Titleist first in 3Callaway first in 2

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Top golf brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Callaway appeared in all five answers. Titleist was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Titleist was listed before Callaway in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PING1st
  2. TaylorMade2nd
  3. Titleist3rd
  4. Callaway4th
  5. Srixon5th
  6. Cobra Golf6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Callaway5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TaylorMade5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PING5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Titleist4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Srixon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cobra Golf2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about golf brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Callaway or Titleist more popular in search?

This chart shows how often people search Google for Callaway and Titleist by name. Each line represents a brand's share of searches for all six golf brands we track, month by month, from searches in New Zealand.

Callaway and Titleist among golf brands in New Zealand, by month

Share of searches by month for Titleist, Callaway. The figures are in the table below the chart.

View monthly share of searches table
MonthTitleistCallawayTaylorMadeSrixonPINGCobra Golf
Oct 202535.1%23%20.1%8%9.6%4.2%
Nov 202536.3%22.9%19.9%9%8.4%3.5%
Dec 202538.5%21.5%17.5%9.7%8.3%4.4%
Jan 202635.6%22.7%20.1%7.9%8.5%5.2%
Feb 202631.8%26.3%20.6%7.7%9.4%4.2%
Mar 202635.4%25.3%19.1%7.3%8.9%4.1%
Apr 202628.3%36.2%17.6%6.5%8.2%3.1%
May 202630.3%27.1%21%7.7%9.5%4.4%
Jun 202630.3%26%19.1%8.2%11.6%4.8%
Jul 202628.1%26.3%18.8%12.1%10.1%4.6%
Aug 202630%29.1%18.7%8.3%10.1%3.8%
Sep 202631.8%21.7%19.4%12.4%10.4%4.3%

How has the Callaway and Titleist comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Callaway took it in April 2026, Titleist took it in May 2026.
  • Across the 12 months ending September 2026, Callaway’s share of searches among golf brands in New Zealand moved from 23% to 21.7%, and its estimated monthly branded searches moved from 3.2K to 2.5K.
  • Across the 12 months ending September 2026, Titleist’s share of searches among golf brands in New Zealand moved from 35.1% to 31.8%, and its estimated monthly branded searches moved from 4.9K to 3.6K.

How did search popularity change for New Zealand golf brands in September 2026?

2 changes

  1. In September 2026, Titleist gained share of searches among golf brands in New Zealand, from 30% to 31.8%.

  2. In September 2026, Callaway lost share of searches among golf brands in New Zealand, from 29.1% to 21.7%.

How are branded searches counted?

23 search terms

Brandwave collects information about searches that people make online using Callaway’s and Titleist’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Callaway

11 branded search terms

  • callaway
  • callaway chrome soft
  • callaway club set
  • callaway golf
  • callaway golf bag
  • callaway golf balls
  • callaway irons
  • callaway preowned
  • callaway supersoft
  • callaway supersoft balls
  • club callaway

Titleist

12 branded search terms

  • titleist
  • titleist bag
  • titleist caps
  • titleist golf
  • titleist golf bag
  • titleist golf balls
  • titleist golf clubs
  • titleist golf hats
  • titleist hats
  • titleist irons
  • titleist trufeel
  • titleist vokey wedges

How the Brand Demand Index is measured

Other head-to-heads among golf brands

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