Fox Racing vs Specialized:Which is more popular?
In September 2026, Specialized had more branded searches than Fox Racing among bike gloves brands in New Zealand. Specialized had about 1,300 branded searches, while Fox Racing had 480. Specialized made up 58% of all bike gloves brand searches we track, and Fox Racing accounted for 21.4%. When we asked ChatGPT and Google AI Overviews about bike gloves brands, Fox Racing appeared in four of the five answers and Specialized in none.
Who do people search for more?
Specialized, about 3 searches for every 1 for Fox Racing
Who does AI mention more?
Fox Racing, mentioned in 4 of 5 answers, Specialized in 0
Who does AI recommend more?
Fox Racing, the only one of the two named
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Top bike gloves brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fox Racing was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Specialized did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Giro1st- Fox Racing2nd
Pearl Izumi3rd
Castelli4th
Endura5th- Specialized–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Giro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fox Racing4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Castelli2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pearl Izumi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Endura1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Specialized0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bike gloves brands
5 answers
Asked ChatGPT
“Which bike gloves brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best bike gloves brands in New Zealand?”
Asked ChatGPT
“What's the best bike gloves brand in New Zealand for cold weather riding?”
Searched Google, AI Overview
“bike gloves nz”
Searched Google, AI Overview
“cycling gloves nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Fox Racing or Specialized more popular in search?
This chart shows how often people search Google for Fox Racing and Specialized by name. Each line represents a brand's share of searches for all six bike gloves brands we track, month by month, from searches in New Zealand.
Share of searches by month for Specialized, Fox Racing. The figures are in the table below the chart.
View monthly share of searches table
| Month | Specialized | Fox Racing | Endura | Castelli | Pearl Izumi | Giro |
|---|---|---|---|---|---|---|
| Oct 2025 | 54.2% | 24.6% | 8.8% | 8.8% | 2.9% | 0.83% |
| Nov 2025 | 51.4% | 28.5% | 8.3% | 8.3% | 2.8% | 0.79% |
| Dec 2025 | 60.5% | 18.1% | 7.9% | 7.9% | 4.2% | 1.4% |
| Jan 2026 | 65% | 15.9% | 8.5% | 6.9% | 2.8% | 0.81% |
| Feb 2026 | 56.8% | 21% | 9.2% | 9.2% | 3.1% | 0.87% |
| Mar 2026 | 64.2% | 16.2% | 8.8% | 7.1% | 3% | 0.68% |
| Apr 2026 | 64% | 16.2% | 8.8% | 8.8% | 1.3% | 1% |
| May 2026 | 59.7% | 17.9% | 6.3% | 11.9% | 3.4% | 0.75% |
| Jun 2026 | 49% | 23.5% | 10.3% | 12.7% | 3.4% | 0.98% |
| Jul 2026 | 46.3% | 25.3% | 11.1% | 11.1% | 3.7% | 2.6% |
| Aug 2026 | 47.4% | 22.7% | 18.5% | 8.1% | 2.4% | 0.95% |
| Sep 2026 | 58% | 21.4% | 9.4% | 7.6% | 2.2% | 1.3% |
How has the Fox Racing and Specialized comparison changed over the last 12 months?
3 findings
- Specialized was ahead of Fox Racing in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fox Racing’s share of searches among bike gloves brands in New Zealand moved from 24.6% to 21.4%, and its estimated monthly branded searches moved from 590 to 480.
- Across the 12 months ending September 2026, Specialized’s share of searches among bike gloves brands in New Zealand moved from 54.2% to 58%, and its estimated monthly branded searches held steady at 1.3K.
How did search popularity change for New Zealand bike gloves brands in September 2026?
2 changes
In September 2026, Specialized gained share of searches among bike gloves brands in New Zealand, from 47.4% to 58%.
In September 2026, Fox Racing lost share of searches among bike gloves brands in New Zealand, from 22.7% to 21.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fox Racing’s and Specialized’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fox Racing
1 branded search term
- fox racing
Specialized
1 branded search term
- specialized bike
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