Brandwave

HP vs Lenovo:Which is more popular?

In September 2026, Lenovo had more branded searches than HP among laptop brands in New Zealand. Lenovo had about 16,200 branded searches, while HP had 14,600. Lenovo made up 16.2% of all laptop brand searches we track, and HP accounted for 14.7%. When we asked ChatGPT and Google AI Overviews about laptop brands, both HP and Lenovo appeared in all five answers. Lenovo was mentioned before HP in every answer.

Among laptop brands in New Zealand in September 2026

Who do people search for more?

Lenovo, about 11% more searches than HP

Lenovo 16.1K searchesHP 14.6K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

HP in 5 of 5Lenovo in 5 of 5

Who does AI recommend more?

Lenovo, named ahead of HP in every answer

Lenovo first in 5HP never first

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Top laptop brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both HP and Lenovo showed up in all five answers. Lenovo was listed before HP in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lenovo1st
  2. ASUS2nd
  3. HP3rd
  4. Dell4th
  5. Apple MacBook5th
  6. Acer6th
  7. Razer–
  8. MSI–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Apple MacBook5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lenovo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HP5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ASUS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dell4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Acer3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Razer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MSI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about laptop brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is HP or Lenovo more popular in search?

This chart shows how often people search Google for HP and Lenovo by name. Each line represents a brand's share of searches for all nine laptop brands we track, month by month, from searches in New Zealand.

HP and Lenovo among laptop brands in New Zealand, by month

Share of searches by month for Lenovo, HP. The figures are in the table below the chart.

View monthly share of searches table
MonthApple MacBookLenovoHPASUSRazerAcerDellMSI
Oct 202544.3%15.3%14.4%8.1%4%3.3%2.1%0.69%
Nov 202544.1%16.7%13.8%8.5%3.9%2.8%1.6%0.68%
Dec 202546.3%16.6%12.2%8.2%4.7%2.7%1.7%0.62%
Jan 202646.2%16.5%13.5%7.8%4.2%2.8%1.6%0.71%
Feb 202648.7%14.4%13.7%8%3.4%2.8%1.7%0.74%
Mar 202656%12.4%11.6%6.9%2.8%2.4%1.5%0.62%
Apr 202646.7%15.5%13.4%8%4.2%2.7%1.9%0.73%
May 202650.4%13.5%12.9%7.8%3.6%2.6%1.9%0.69%
Jun 202651.1%13.8%12.1%7.1%3.4%2.6%1.8%0.64%
Jul 202649.6%14.4%12.7%7.6%3.4%2.6%1.8%0.74%
Aug 202648.6%14.5%12.8%7.8%3.8%3.3%1.7%0.66%
Sep 202651.6%16.2%14.7%8%4.1%3.1%1.7%0.6%

How has the HP and Lenovo comparison changed over the last 12 months?

3 findings
  • Lenovo was ahead of HP in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, HP’s share of searches among laptop brands in New Zealand moved from 14.4% to 14.7%, and its estimated monthly branded searches moved from 14.4K to 14.6K.
  • Across the 12 months ending September 2026, Lenovo’s share of searches among laptop brands in New Zealand moved from 15.3% to 16.2%, and its estimated monthly branded searches moved from 15.2K to 16.1K.

How did search popularity change for New Zealand laptop brands in September 2026?

2 changes

  1. In September 2026, HP gained share of searches among laptop brands in New Zealand, from 12.8% to 14.7%.

  2. In September 2026, Lenovo gained share of searches among laptop brands in New Zealand, from 14.5% to 16.2%.

How are branded searches counted?

28 search terms

Brandwave collects information about searches that people make online using HP’s and Lenovo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

HP

18 branded search terms

  • hp
  • hp business laptops
  • hp chromebook
  • hp computers
  • hp elitebook
  • hp envy
  • hp envy laptop
  • hp laptop
  • hp laptop touchscreen
  • hp notebook
  • hp omen
  • hp omen laptop
  • hp paper
  • hp pavilion
  • hp pavilion laptop
  • hp probook laptop
  • hp victus
  • hp zbook laptop

Lenovo

10 branded search terms

  • lenovo
  • lenovo chrome
  • lenovo ideapad
  • lenovo laptop
  • lenovo laptop charger
  • lenovo legion
  • lenovo notebook
  • lenovo tab
  • lenovo thinkpad
  • lenovo yoga

How the Brand Demand Index is measured

Other head-to-heads among laptop brands

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