Brandwave

ASUS vs Apple MacBook:Which is more popular?

In September 2026, Apple MacBook had more branded searches than ASUS among laptop brands in New Zealand. Apple MacBook had about 51,300 branded searches, while ASUS had 7,970. Apple MacBook made up 51.6% of all laptop brand searches we track, and ASUS accounted for 8%. When we asked ChatGPT and Google AI Overviews about laptop brands, Apple MacBook appeared in all five answers and ASUS in four. ASUS was mentioned before Apple MacBook in four out of five answers.

Among laptop brands in New Zealand in September 2026

Who do people search for more?

Apple MacBook, about 6 searches for every 1 for ASUS

Apple MacBook 51.3K searchesASUS 8K searches

Who does AI mention more?

Apple MacBook, mentioned in every answer we collected

Apple MacBook in 5 of 5ASUS in 4 of 5

Who does AI recommend more?

ASUS, named ahead of Apple MacBook in 4 of 5 answers

ASUS first in 4Apple MacBook first in 1

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Top laptop brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Apple MacBook appeared in all five answers. ASUS was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ASUS was listed before Apple MacBook in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lenovo1st
  2. ASUS2nd
  3. HP3rd
  4. Dell4th
  5. Apple MacBook5th
  6. Acer6th
  7. Razer–
  8. MSI–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Apple MacBook5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lenovo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HP5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ASUS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dell4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Acer3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Razer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MSI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about laptop brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is ASUS or Apple MacBook more popular in search?

This chart shows how often people search Google for ASUS and Apple MacBook by name. Each line represents a brand's share of searches for all nine laptop brands we track, month by month, from searches in New Zealand.

ASUS and Apple MacBook among laptop brands in New Zealand, by month

Share of searches by month for Apple MacBook, ASUS. The figures are in the table below the chart.

View monthly share of searches table
MonthApple MacBookLenovoHPASUSRazerAcerDellMSI
Oct 202544.3%15.3%14.4%8.1%4%3.3%2.1%0.69%
Nov 202544.1%16.7%13.8%8.5%3.9%2.8%1.6%0.68%
Dec 202546.3%16.6%12.2%8.2%4.7%2.7%1.7%0.62%
Jan 202646.2%16.5%13.5%7.8%4.2%2.8%1.6%0.71%
Feb 202648.7%14.4%13.7%8%3.4%2.8%1.7%0.74%
Mar 202656%12.4%11.6%6.9%2.8%2.4%1.5%0.62%
Apr 202646.7%15.5%13.4%8%4.2%2.7%1.9%0.73%
May 202650.4%13.5%12.9%7.8%3.6%2.6%1.9%0.69%
Jun 202651.1%13.8%12.1%7.1%3.4%2.6%1.8%0.64%
Jul 202649.6%14.4%12.7%7.6%3.4%2.6%1.8%0.74%
Aug 202648.6%14.5%12.8%7.8%3.8%3.3%1.7%0.66%
Sep 202651.6%16.2%14.7%8%4.1%3.1%1.7%0.6%

How has the ASUS and Apple MacBook comparison changed over the last 12 months?

3 findings
  • Apple MacBook was ahead of ASUS in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, ASUS’s share of searches among laptop brands in New Zealand moved from 8.1% to 8%, and its estimated monthly branded searches held steady at 8K.
  • Across the 12 months ending September 2026, Apple MacBook’s share of searches among laptop brands in New Zealand moved from 44.3% to 51.6%, and its estimated monthly branded searches moved from 44.1K to 51.3K.

How did search popularity change for New Zealand laptop brands in September 2026?

2 changes

  1. In September 2026, Apple MacBook gained share of searches among laptop brands in New Zealand, from 48.6% to 51.6%.

  2. ASUS’s share of searches among laptop brands in New Zealand has gained ground for 3 months in a row, from 7.1% to 8% in September 2026.

How are branded searches counted?

21 search terms

Brandwave collects information about searches that people make online using ASUS’s and Apple MacBook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ASUS

12 branded search terms

  • asus
  • asus chrome
  • asus laptop
  • asus monitor
  • asus proart
  • asus rog
  • asus tuf
  • asus vivo
  • asus vivobook 14
  • asus vivobook 15
  • asus zenbook
  • asus zenbook 14

Apple MacBook

9 branded search terms

  • apple macbook
  • apple macbook air
  • apple macbook pro
  • macbook
  • macbook air
  • macbook laptop
  • macbook notebook
  • macbook pro
  • refurbished macbook

How the Brand Demand Index is measured

Other head-to-heads among laptop brands

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