Lenovo vs Razer:Which is more popular?
In September 2026, Lenovo had more branded searches than Razer among laptop brands in New Zealand. Lenovo had about 16,200 branded searches, while Razer had 4,110. Lenovo made up 16.2% of all laptop brand searches we track, and Razer accounted for 4.1%. When we asked ChatGPT and Google AI Overviews about laptop brands, Lenovo appeared in all five answers and Razer in none.
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Top laptop brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lenovo appeared in all five answers. Razer did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Apple MacBook5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Lenovo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
HP5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
ASUS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dell4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Acer3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Razer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
MSI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about laptop brands
5 answers
Asked ChatGPT
“Which laptop brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best laptop brands in New Zealand?”
Asked ChatGPT
“What's the best laptop brand in New Zealand for work and study?”
Searched Google, AI Overview
“laptop brands”
Searched Google, AI Overview
“best laptop nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Lenovo or Razer more popular in search?
This chart shows how often people search Google for Lenovo and Razer by name. Each line represents a brand's share of searches for all nine laptop brands we track, month by month, from searches in New Zealand.
Share of searches by month for Lenovo, Razer. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apple MacBook | Lenovo | HP | ASUS | Razer | Acer | Dell | MSI |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.3% | 15.3% | 14.4% | 8.1% | 4% | 3.3% | 2.1% | 0.69% |
| Nov 2025 | 44.1% | 16.7% | 13.8% | 8.5% | 3.9% | 2.8% | 1.6% | 0.68% |
| Dec 2025 | 46.3% | 16.6% | 12.2% | 8.2% | 4.7% | 2.7% | 1.7% | 0.62% |
| Jan 2026 | 46.2% | 16.5% | 13.5% | 7.8% | 4.2% | 2.8% | 1.6% | 0.71% |
| Feb 2026 | 48.7% | 14.4% | 13.7% | 8% | 3.4% | 2.8% | 1.7% | 0.74% |
| Mar 2026 | 56% | 12.4% | 11.6% | 6.9% | 2.8% | 2.4% | 1.5% | 0.62% |
| Apr 2026 | 46.7% | 15.5% | 13.4% | 8% | 4.2% | 2.7% | 1.9% | 0.73% |
| May 2026 | 50.4% | 13.5% | 12.9% | 7.8% | 3.6% | 2.6% | 1.9% | 0.69% |
| Jun 2026 | 51.1% | 13.8% | 12.1% | 7.1% | 3.4% | 2.6% | 1.8% | 0.64% |
| Jul 2026 | 49.6% | 14.4% | 12.7% | 7.6% | 3.4% | 2.6% | 1.8% | 0.74% |
| Aug 2026 | 48.6% | 14.5% | 12.8% | 7.8% | 3.8% | 3.3% | 1.7% | 0.66% |
| Sep 2026 | 51.6% | 16.2% | 14.7% | 8% | 4.1% | 3.1% | 1.7% | 0.6% |
How has the Lenovo and Razer comparison changed over the last 12 months?
3 findings
- Lenovo was ahead of Razer in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lenovo’s share of searches among laptop brands in New Zealand moved from 15.3% to 16.2%, and its estimated monthly branded searches moved from 15.2K to 16.1K.
- Across the 12 months ending September 2026, Razer’s share of searches among laptop brands in New Zealand moved from 4% to 4.1%, and its estimated monthly branded searches moved from 4K to 4.1K.
How did search popularity change for New Zealand laptop brands in September 2026?
2 changes
In September 2026, Lenovo gained share of searches among laptop brands in New Zealand, from 14.5% to 16.2%.
In September 2026, Razer rose from 6th to 5th among laptop brands in New Zealand.
How are branded searches counted?
20 search terms
Brandwave collects information about searches that people make online using Lenovo’s and Razer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lenovo
10 branded search terms
- lenovo
- lenovo chrome
- lenovo ideapad
- lenovo laptop
- lenovo laptop charger
- lenovo legion
- lenovo notebook
- lenovo tab
- lenovo thinkpad
- lenovo yoga
Razer
10 branded search terms
- deathadder razer
- razer
- razer basilisk
- razer laptop
- razer mice
- razer microphone
- razer naga
- razer notebook
- razer viper
- razer viper ultimate
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