ASUS vs Lenovo:Which is more popular?
In September 2026, Lenovo had more branded searches than ASUS among laptop brands in New Zealand. Lenovo had about 16,200 branded searches, while ASUS had 7,970. Lenovo made up 16.2% of all laptop brand searches we track, and ASUS accounted for 8%. When we asked ChatGPT and Google AI Overviews about laptop brands, Lenovo appeared in all five answers and ASUS in four. Lenovo was mentioned before ASUS in every answer.
Who do people search for more?
Lenovo, about 2 searches for every 1 for ASUS
Who does AI mention more?
Lenovo, mentioned in every answer we collected
Who does AI recommend more?
Lenovo, named ahead of ASUS in every answer
Follow ASUS vs Lenovo and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top laptop brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lenovo appeared in all five answers. ASUS was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Lenovo was listed before ASUS in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Apple MacBook5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Lenovo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
HP5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
ASUS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dell4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Acer3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Razer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
MSI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about laptop brands
5 answers
Asked ChatGPT
“Which laptop brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best laptop brands in New Zealand?”
Asked ChatGPT
“What's the best laptop brand in New Zealand for work and study?”
Searched Google, AI Overview
“laptop brands”
Searched Google, AI Overview
“best laptop nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is ASUS or Lenovo more popular in search?
This chart shows how often people search Google for ASUS and Lenovo by name. Each line represents a brand's share of searches for all nine laptop brands we track, month by month, from searches in New Zealand.
Share of searches by month for Lenovo, ASUS. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apple MacBook | Lenovo | HP | ASUS | Razer | Acer | Dell | MSI |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.3% | 15.3% | 14.4% | 8.1% | 4% | 3.3% | 2.1% | 0.69% |
| Nov 2025 | 44.1% | 16.7% | 13.8% | 8.5% | 3.9% | 2.8% | 1.6% | 0.68% |
| Dec 2025 | 46.3% | 16.6% | 12.2% | 8.2% | 4.7% | 2.7% | 1.7% | 0.62% |
| Jan 2026 | 46.2% | 16.5% | 13.5% | 7.8% | 4.2% | 2.8% | 1.6% | 0.71% |
| Feb 2026 | 48.7% | 14.4% | 13.7% | 8% | 3.4% | 2.8% | 1.7% | 0.74% |
| Mar 2026 | 56% | 12.4% | 11.6% | 6.9% | 2.8% | 2.4% | 1.5% | 0.62% |
| Apr 2026 | 46.7% | 15.5% | 13.4% | 8% | 4.2% | 2.7% | 1.9% | 0.73% |
| May 2026 | 50.4% | 13.5% | 12.9% | 7.8% | 3.6% | 2.6% | 1.9% | 0.69% |
| Jun 2026 | 51.1% | 13.8% | 12.1% | 7.1% | 3.4% | 2.6% | 1.8% | 0.64% |
| Jul 2026 | 49.6% | 14.4% | 12.7% | 7.6% | 3.4% | 2.6% | 1.8% | 0.74% |
| Aug 2026 | 48.6% | 14.5% | 12.8% | 7.8% | 3.8% | 3.3% | 1.7% | 0.66% |
| Sep 2026 | 51.6% | 16.2% | 14.7% | 8% | 4.1% | 3.1% | 1.7% | 0.6% |
How has the ASUS and Lenovo comparison changed over the last 12 months?
3 findings
- Lenovo was ahead of ASUS in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ASUS’s share of searches among laptop brands in New Zealand moved from 8.1% to 8%, and its estimated monthly branded searches held steady at 8K.
- Across the 12 months ending September 2026, Lenovo’s share of searches among laptop brands in New Zealand moved from 15.3% to 16.2%, and its estimated monthly branded searches moved from 15.2K to 16.1K.
How did search popularity change for New Zealand laptop brands in September 2026?
2 changes
In September 2026, Lenovo gained share of searches among laptop brands in New Zealand, from 14.5% to 16.2%.
ASUS’s share of searches among laptop brands in New Zealand has gained ground for 3 months in a row, from 7.1% to 8% in September 2026.
How are branded searches counted?
22 search terms
Brandwave collects information about searches that people make online using ASUS’s and Lenovo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ASUS
12 branded search terms
- asus
- asus chrome
- asus laptop
- asus monitor
- asus proart
- asus rog
- asus tuf
- asus vivo
- asus vivobook 14
- asus vivobook 15
- asus zenbook
- asus zenbook 14
Lenovo
10 branded search terms
- lenovo
- lenovo chrome
- lenovo ideapad
- lenovo laptop
- lenovo laptop charger
- lenovo legion
- lenovo notebook
- lenovo tab
- lenovo thinkpad
- lenovo yoga
Other head-to-heads among laptop brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.