Brandwave

KitchenAid vs Traeger:Which is more popular?

In September 2026, KitchenAid had more branded searches than Traeger among gas grill brands in New Zealand. KitchenAid had about 6,530 branded searches, while Traeger had 2,280. KitchenAid made up 66.3% of all gas grill brand searches we track, and Traeger accounted for 23.1%. When we asked ChatGPT and Google AI Overviews about gas grill brands, Traeger appeared in one of the five answers and KitchenAid in none.

Among gas grill brands in New Zealand in September 2026

Who do people search for more?

KitchenAid, about 3 searches for every 1 for Traeger

KitchenAid 6.5K searchesTraeger 2.3K searches

Who does AI mention more?

Traeger, mentioned in 1 of 5 answers, KitchenAid in 0

Traeger in 1 of 5KitchenAid in 0 of 5

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Top gas grill brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Traeger was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. KitchenAid did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Weber1st
  2. Masport2nd
  3. Ziegler & Brown3rd
  4. Traeger4th
  5. Beefeater5th
  6. KitchenAid–
  7. Coleman–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Weber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Masport4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ziegler & Brown2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Traeger1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Beefeater1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Coleman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gas grill brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is KitchenAid or Traeger more popular in search?

This chart shows how often people search Google for KitchenAid and Traeger by name. Each line represents a brand's share of searches for all seven gas grill brands we track, month by month, from searches in New Zealand.

KitchenAid and Traeger among gas grill brands in New Zealand, by month

Share of searches by month for KitchenAid, Traeger. The figures are in the table below the chart.

View monthly share of searches table
MonthKitchenAidTraegerMasportBeefeaterZiegler & BrownWeberColeman
Oct 202561.3%24%9.3%1.9%2.2%1.3%0%
Nov 202567.6%18.6%9.4%1.9%1.8%0.65%0%
Dec 202563%24.9%8.6%1.7%1.6%0.27%0%
Jan 202666.1%22.8%7.4%1.8%1.6%0.42%0%
Feb 202671.1%20.3%5.4%1.6%1%0.56%0%
Mar 202674%18.9%4.6%1.1%0.93%0.47%0.12%
Apr 202671.1%23.2%3.6%1%0.56%0.56%0%
May 202671.1%23.1%3.5%1.2%0.66%0.33%0%
Jun 202674.1%20%3.1%1.1%0.36%1.3%0.12%
Jul 202672.5%21.9%2.9%1%0.57%1%0%
Aug 202668.9%22.9%5.2%1.2%0.76%0.97%0.11%
Sep 202666.3%23.1%7.3%2.1%0.61%0.51%0%

How has the KitchenAid and Traeger comparison changed over the last 12 months?

3 findings
  • KitchenAid was ahead of Traeger in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, KitchenAid’s share of searches among gas grill brands in New Zealand moved from 61.3% to 66.3%, and its estimated monthly branded searches moved from 6.6K to 6.5K.
  • Across the 12 months ending September 2026, Traeger’s share of searches among gas grill brands in New Zealand moved from 24% to 23.1%, and its estimated monthly branded searches moved from 2.6K to 2.3K.

How did search popularity change for New Zealand gas grill brands in September 2026?

2 changes

  1. In September 2026, KitchenAid lost share of searches among gas grill brands in New Zealand, from 68.9% to 66.3%.

  2. Traeger’s share of searches among gas grill brands in New Zealand has gained ground for 3 months in a row, from 20% to 23.1% in September 2026.

How are branded searches counted?

18 search terms

Brandwave collects information about searches that people make online using KitchenAid’s and Traeger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

KitchenAid

7 branded search terms

  • kitchenaid
  • kitchenaid artisan
  • kitchenaid attachments
  • kitchenaid bowls
  • kitchenaid foodprosessor
  • kitchenaid mincer
  • kitchenaid sausage grinder

Traeger

11 branded search terms

  • ironwood traeger
  • traeger
  • traeger 575
  • traeger ironwood 650
  • traeger ironwood 885
  • traeger pellet smoker
  • traeger pellets
  • traeger ranger
  • traeger smoker
  • traeger timberline
  • traeger wood pellets

How the Brand Demand Index is measured

Other head-to-heads among gas grill brands

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