Silky Otter vs The Embassy Theatre:Which is more popular by branded search in New Zealand?
In August 2026, Silky Otter had more branded searches than The Embassy Theatre among cinemas in New Zealand. Silky Otter was estimated to have 111K branded searches compared to The Embassy Theatre’s 330, and held a 14.8% Share of Search versus The Embassy Theatre’s 0.04%.
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Which is more popular in search, Silky Otter or The Embassy Theatre?
Compare the cinema chains and independent cinemas New Zealanders book movie tickets with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Silky Otter, The Embassy Theatre. The figures are in the table below the chart.
View monthly share of search table
| Month | Hoyts | Event Cinemas | Silky Otter | Reading Cinemas | Lido Cinema | Academy Cinemas | Lighthouse Cinema | The Embassy Theatre |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.2% | 24.8% | 18.7% | 12.9% | 4% | 2.6% | 1.7% | 0.03% |
| Nov 2025 | 38% | 24.4% | 17.3% | 12.9% | 3.1% | 2.6% | 1.7% | 0.03% |
| Dec 2025 | 40.2% | 25.3% | 15.5% | 13.1% | 2.8% | 1.7% | 1.4% | 0.02% |
| Jan 2026 | 38.2% | 21.6% | 18.9% | 13.5% | 4.1% | 2.2% | 1.4% | 0.03% |
| Feb 2026 | 36% | 22.3% | 19.5% | 13.6% | 4.1% | 2.7% | 1.8% | 0.03% |
| Mar 2026 | 38.5% | 24.3% | 17.1% | 11.9% | 3.9% | 2.8% | 1.5% | 0.05% |
| Apr 2026 | 37.2% | 25.8% | 16% | 13.4% | 3.4% | 2.7% | 1.5% | 0.05% |
| May 2026 | 35.8% | 24.1% | 17.4% | 15.1% | 3.7% | 2.5% | 1.3% | 0.04% |
| Jun 2026 | 36.1% | 25.5% | 17.1% | 13.4% | 3.3% | 3.3% | 1.2% | 0.04% |
| Jul 2026 | 37.3% | 26.9% | 15.3% | 14.6% | 2.7% | 2.2% | 0.98% | 0.06% |
| Aug 2026 | 36.8% | 27.1% | 14.8% | 14.3% | 3.1% | 2.6% | 1.4% | 0.04% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Silky Otter and The Embassy Theatre comparison changed over the last 12 months?
3 findings
- Silky Otter was ahead of The Embassy Theatre in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Silky Otter’s estimated Share of Search among cinemas in New Zealand moved from 18.7% to 14.8%, and its estimated monthly branded searches moved from 93K to 111K.
- Across the 11 months ending August 2026, The Embassy Theatre’s estimated Share of Search among cinemas in New Zealand moved from 0.03% to 0.04%, and its estimated monthly branded searches moved from 170 to 330.
How did search popularity change for New Zealand cinemas in August 2026?
2 changes
Silky Otter’s estimated Share of Search among cinemas in New Zealand has lost ground for 3 months in a row, from 17.4% to 14.8% in August 2026.
Estimated monthly branded searches for The Embassy Theatre in New Zealand rose 94.1% over 11 measured months, from 170 to 330 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Silky Otter’s and The Embassy Theatre’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Silky Otter
27 branded search terms
- i love mondays silky otter
- movies silky otter
- silky otter cinema
- silky otter cinema nelson
- silky otter cinema richmond
- silky otter deals
- silky otter food
- silky otter gift card
- silky otter i love mondays
- silky otter menu
- silky otter movie
- silky otter movie theatre
- silky otter near me
- silky otter nelson
- silky otter nz
- silky otter ponsonby
- silky otter prices
- silky otter richmond
- silky otter richmond nelson
- silky otter session times
- silky otter ticket prices
- silky otter tickets
- silky otter voucher
- silkyotter
- silkyotter co nz
- silkyotter nz
- the silky otter
The Embassy Theatre
2 branded search terms
- the embassy theatre
- the embassy theatre tickets
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.