Event Cinemas vs Hoyts:Which is more popular by branded search in New Zealand?
In August 2026, Hoyts had more branded searches than Event Cinemas among cinemas in New Zealand. Hoyts was estimated to have 274K branded searches compared to Event Cinemas’ 202K, and held a 36.8% Share of Search versus Event Cinemas’ 27.1%.
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Which is more popular in search, Event Cinemas or Hoyts?
Compare the cinema chains and independent cinemas New Zealanders book movie tickets with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hoyts, Event Cinemas. The figures are in the table below the chart.
View monthly share of search table
| Month | Hoyts | Event Cinemas | Silky Otter | Reading Cinemas | Lido Cinema | Academy Cinemas | Lighthouse Cinema | The Embassy Theatre |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.2% | 24.8% | 18.7% | 12.9% | 4% | 2.6% | 1.7% | 0.03% |
| Nov 2025 | 38% | 24.4% | 17.3% | 12.9% | 3.1% | 2.6% | 1.7% | 0.03% |
| Dec 2025 | 40.2% | 25.3% | 15.5% | 13.1% | 2.8% | 1.7% | 1.4% | 0.02% |
| Jan 2026 | 38.2% | 21.6% | 18.9% | 13.5% | 4.1% | 2.2% | 1.4% | 0.03% |
| Feb 2026 | 36% | 22.3% | 19.5% | 13.6% | 4.1% | 2.7% | 1.8% | 0.03% |
| Mar 2026 | 38.5% | 24.3% | 17.1% | 11.9% | 3.9% | 2.8% | 1.5% | 0.05% |
| Apr 2026 | 37.2% | 25.8% | 16% | 13.4% | 3.4% | 2.7% | 1.5% | 0.05% |
| May 2026 | 35.8% | 24.1% | 17.4% | 15.1% | 3.7% | 2.5% | 1.3% | 0.04% |
| Jun 2026 | 36.1% | 25.5% | 17.1% | 13.4% | 3.3% | 3.3% | 1.2% | 0.04% |
| Jul 2026 | 37.3% | 26.9% | 15.3% | 14.6% | 2.7% | 2.2% | 0.98% | 0.06% |
| Aug 2026 | 36.8% | 27.1% | 14.8% | 14.3% | 3.1% | 2.6% | 1.4% | 0.04% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Event Cinemas and Hoyts comparison changed over the last 12 months?
3 findings
- Hoyts was ahead of Event Cinemas in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Event Cinemas’ estimated Share of Search among cinemas in New Zealand moved from 24.8% to 27.1%, and its estimated monthly branded searches moved from 123K to 202K.
- Across the 11 months ending August 2026, Hoyts’ estimated Share of Search among cinemas in New Zealand moved from 35.2% to 36.8%, and its estimated monthly branded searches moved from 175K to 274K.
How did search popularity change for New Zealand cinemas in August 2026?
2 changes
In August 2026, Hoyts lost estimated Share of Search among cinemas in New Zealand, from 37.3% to 36.8%.
Event Cinemas’ estimated Share of Search among cinemas in New Zealand has gained ground for 3 months in a row, from 24.1% to 27.1% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Event Cinemas’ and Hoyts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Event Cinemas
28 branded search terms
- aa event cinemas
- avatar event cinemas
- broadway event cinemas
- city event cinemas
- coastlands event cinemas
- event cinemas
- event cinemas bayfair
- event cinemas botany
- event cinemas coastlands
- event cinemas food
- event cinemas movies
- event cinemas near me
- event cinemas new lynn
- event cinemas nz
- event cinemas online
- event cinemas queen street
- event cinemas session times
- event cinemas te awa
- event cinemas ticket prices
- event cinemas tickets
- event cinemas vmax
- event cinemas westgate
- eventcinemas
- eventcinemas co nz
- eventcinemas movies
- eventcinemas nz
- movie tickets event cinemas
- movies event cinemas
Hoyts
21 branded search terms
- entx hoyts
- hoyts
- hoyts berkeley cinemas
- hoyts botany
- hoyts botany downs
- hoyts cinema
- hoyts co nz
- hoyts entx
- hoyts films
- hoyts hibiscus
- hoyts lux
- hoyts metro
- hoyts near me
- hoyts new zealand
- hoyts nz
- hoyts online
- hoyts ric
- hoyts session times
- hoyts sylvia park
- hoyts te awa
- hoyts tickets
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.