How popular isHoyts in search?
In August 2026, there were an estimated 274K branded searches for Hoyts in New Zealand which is up 56.9% over the last 11 months. Hoyts holds 36.8% estimated Share of Search among New Zealand cinemas and is ranked 1st of 8 competitors for search popularity.
Hoyts36.8%
Event Cinemas27.1%
Silky Otter14.8%Reading Cinemas14.3%
Lido Cinema3.1%
Academy Cinemas2.6%- Lighthouse Cinema1.4%
- The Embassy Theatre0.04%
Follow Hoyts and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which cinemas compete with Hoyts?
Share of Search by month for Hoyts, Event Cinemas, Silky Otter, Reading Cinemas, Lido Cinema, Academy Cinemas. The figures are in the table below the chart.
View monthly share of search table
| Month | Hoyts | Event Cinemas | Silky Otter | Reading Cinemas | Lido Cinema | Academy Cinemas | Lighthouse Cinema | The Embassy Theatre |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.2% | 24.8% | 18.7% | 12.9% | 4% | 2.6% | 1.7% | 0.03% |
| Nov 2025 | 38% | 24.4% | 17.3% | 12.9% | 3.1% | 2.6% | 1.7% | 0.03% |
| Dec 2025 | 40.2% | 25.3% | 15.5% | 13.1% | 2.8% | 1.7% | 1.4% | 0.02% |
| Jan 2026 | 38.2% | 21.6% | 18.9% | 13.5% | 4.1% | 2.2% | 1.4% | 0.03% |
| Feb 2026 | 36% | 22.3% | 19.5% | 13.6% | 4.1% | 2.7% | 1.8% | 0.03% |
| Mar 2026 | 38.5% | 24.3% | 17.1% | 11.9% | 3.9% | 2.8% | 1.5% | 0.05% |
| Apr 2026 | 37.2% | 25.8% | 16% | 13.4% | 3.4% | 2.7% | 1.5% | 0.05% |
| May 2026 | 35.8% | 24.1% | 17.4% | 15.1% | 3.7% | 2.5% | 1.3% | 0.04% |
| Jun 2026 | 36.1% | 25.5% | 17.1% | 13.4% | 3.3% | 3.3% | 1.2% | 0.04% |
| Jul 2026 | 37.3% | 26.9% | 15.3% | 14.6% | 2.7% | 2.2% | 0.98% | 0.06% |
| Aug 2026 | 36.8% | 27.1% | 14.8% | 14.3% | 3.1% | 2.6% | 1.4% | 0.04% |
| Sep 2026 | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.8% | 274K | -15.6% | -0.5 points | |
| 2, held 2nd | 27.1% | 202K | -13.8% | +0.2 points | |
| 3, held 3rd | 14.8% | 111K | -16.9% | -0.5 points | |
| 4, held 4th | 14.3% | 106K | -16.5% | -0.4 points | |
| 5, held 5th | 3.1% | 23.2K | -0.68% | +0.4 points | |
| 6, held 6th | 2.6% | 19.1K | -1.5% | +0.3 points | |
| 7, held 7th | 1.4% | 10.2K | +20.1% | +0.4 points | |
| 8, held 8th | 0.04% | 330 | -31.3% | 0 points |
1.
Hoyts36.8%
held 1st · 274K estimated branded searches · -15.6% vs prior month · -0.5 points
27.1%
held 2nd · 202K estimated branded searches · -13.8% vs prior month · +0.2 points
14.8%
held 3rd · 111K estimated branded searches · -16.9% vs prior month · -0.5 points
14.3%
held 4th · 106K estimated branded searches · -16.5% vs prior month · -0.4 points
3.1%
held 5th · 23.2K estimated branded searches · -0.68% vs prior month · +0.4 points
2.6%
held 6th · 19.1K estimated branded searches · -1.5% vs prior month · +0.3 points
1.4%
held 7th · 10.2K estimated branded searches · +20.1% vs prior month · +0.4 points
0.04%
held 8th · 330 estimated branded searches · -31.3% vs prior month · 0 points
Compare search popularity between Hoyts and its closest rivals
How has branded search demand for Hoyts changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Hoyts in New Zealand rose from 175K to 274K.
- Across the 11 months ending August 2026, Hoyts’ estimated Share of Search among cinemas in New Zealand increased from 35.2% to 36.8%.
- Across the 11 months ending August 2026, Hoyts’ estimated Share of Search among cinemas in New Zealand peaked at 40.2% in December 2025 and was lowest at 35.2% in October 2025.
How did search popularity change for New Zealand cinemas in August 2026?
6 changes
In August 2026, Hoyts lost estimated Share of Search among cinemas in New Zealand, from 37.3% to 36.8%.
Event Cinemas’ estimated Share of Search among cinemas in New Zealand has gained ground for 3 months in a row, from 24.1% to 27.1% in August 2026.
Silky Otter’s estimated Share of Search among cinemas in New Zealand has lost ground for 3 months in a row, from 17.4% to 14.8% in August 2026.
Estimated monthly branded searches for The Embassy Theatre in New Zealand rose 94.1% over 11 measured months, from 170 to 330 in August 2026.
Estimated monthly branded searches for Reading Cinemas in New Zealand rose 65.9% over 11 measured months, from 64.1K to 106K in August 2026.
Estimated monthly branded searches for Academy Cinemas in New Zealand rose 49% over 11 measured months, from 12.8K to 19.1K in August 2026.
How is Hoyts measured?
Brandwave collects information about searches that people make online using Hoyts’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
21 branded search terms
- entx hoyts
- hoyts
- hoyts berkeley cinemas
- hoyts botany
- hoyts botany downs
- hoyts cinema
- hoyts co nz
- hoyts entx
- hoyts films
- hoyts hibiscus
- hoyts lux
- hoyts metro
- hoyts near me
- hoyts new zealand
- hoyts nz
- hoyts online
- hoyts ric
- hoyts session times
- hoyts sylvia park
- hoyts te awa
- hoyts tickets
Do you work for Hoyts? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Hoyts your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.