Brandwave

How popular isEvent Cinemas?

In October 2026, people searched for Event Cinemas by name about 107,000 times in New Zealand, about the same as the previous year. These searches made up 21.3% of all New Zealand cinema searches, placing Event Cinemas second out of nine cinemas. When we asked both ChatGPT and Google AI Overviews about cinemas, Event Cinemas appeared in two of the three answers and was the most recommended of the nine.

Search and AI answers in October 2026

Event Cinemas is the second most searched of 9 competitors and the most recommended in the AI answers we collected.

  1. HoytsShare of searches 39.9%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th
  2. Event CinemasShare of searches 21.3%Mentioned in 2 of 3 AI answersPlace in AI recommendations 1st
  3. Silky OtterShare of searches 16.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  4. Reading CinemasShare of searches 12%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. Lido CinemaShare of searches 3%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

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Top cinemas in ChatGPT and Google AI Overviews

In three ChatGPT questions, Event Cinemas was mentioned in two out of three: in two of the three ChatGPT answers. Event Cinemas is the most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Event Cinemas1st
  2. Lumière Cinemas2nd
  3. Silky Otter3rd
  4. The Embassy Theatre4th
  5. Hoyts5th
  6. Reading Cinemas–
  7. Lido Cinema–
  8. Academy Cinemas–
  9. Lighthouse Cinema–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about cinemas

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

How often do people search for Event Cinemas compared with other New Zealand cinemas?

Event Cinemas against cinemas in New Zealand, by month

Share of searches by month for Hoyts, Event Cinemas, Silky Otter, Reading Cinemas, Lido Cinema, Academy Cinemas, Lumière Cinemas. The figures are in the table below the chart.

View monthly share of searches table
MonthHoytsEvent CinemasSilky OtterReading CinemasLido CinemaAcademy CinemasLumière CinemasLighthouse CinemaThe Embassy Theatre
Nov 202539.6%21.8%17.4%12.5%2.6%2.6%1.7%1.8%0.04%
Dec 202542%22.8%15.5%12.7%2.1%1.7%1.7%1.4%0.03%
Jan 202639.6%19.6%18.8%12.8%3.3%2.2%2.2%1.5%0.03%
Feb 202637.3%19.7%19.8%13%3.4%2.7%2.2%1.9%0.03%
Mar 202640.8%21%17.3%11.4%3%2.9%1.9%1.6%0.05%
Apr 202638.6%23.4%16.1%13%2.8%2.7%1.8%1.5%0.05%
May 202637.1%22%17.5%14.6%3.2%2.5%1.7%1.4%0.05%
Jun 202637.9%23.1%17.3%12.9%2.8%3.3%1.5%1.2%0.04%
Jul 202640.1%23.7%15.9%13.4%2.3%2.3%1.2%1.1%0.06%
Aug 202639.9%23.1%15.6%13%2.7%2.7%1.5%1.5%0.05%
Sep 202636.7%22.4%17.1%15.5%2.7%2.6%1.7%1.2%0.07%
Oct 202639.9%21.3%16.2%12%3%2.9%2.9%1.7%0.04%

  1. 1.Hoyts

    39.9%

    Held 1st. 201K estimated branded searches, -3.2% vs prior month. Share +3.2 points.

  2. 2.Event Cinemas

    21.3%

    Held 2nd. 107K estimated branded searches, -15.4% vs prior month. Share -1.1 points.

  3. 3.Silky Otter

    16.2%

    Held 3rd. 81.8K estimated branded searches, -15.4% vs prior month. Share -0.9 points.

  4. 4.Reading Cinemas

    12%

    Held 4th. 60.5K estimated branded searches, -30.9% vs prior month. Share -3.5 points.

  5. 5.Lido Cinema

    3%

    Held 5th. 15.2K estimated branded searches, -0.2% vs prior month. Share +0.3 points.

  6. 6.Academy Cinemas

    2.9%

    Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share +0.3 points.

  7. 7.Lumière Cinemas

    2.9%

    Held 7th. 14.8K estimated branded searches, +49.5% vs prior month. Share +1.2 points.

  8. 8.Lighthouse Cinema

    1.7%

    Held 8th. 8.4K estimated branded searches, +22.4% vs prior month. Share +0.5 points.

  9. 9.The Embassy Theatre

    0.04%

    Held 9th. 210 estimated branded searches, -46.2% vs prior month. Share 0 points.

Compare popularity between Event Cinemas and its closest rivals

Every comparison with Event Cinemas

8 comparisons

How has branded search demand for Event Cinemas changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Event Cinemas in New Zealand held steady, from 103K to 107K.
  • Across the 12 months ending October 2026, Event Cinemas’ share of searches among cinemas in New Zealand decreased from 21.8% to 21.3%.
  • Across the 12 months ending October 2026, Event Cinemas’ share of searches among cinemas in New Zealand peaked at 23.7% in July 2026 and was lowest at 19.6% in January 2026.

How did search popularity change for New Zealand cinemas in October 2026?

6 changes

  1. In October 2026, Hoyts gained share of searches among cinemas in New Zealand, from 36.7% to 39.9%.

  2. In October 2026, Lumière Cinemas gained share of searches among cinemas in New Zealand, from 1.7% to 2.9%.

  3. In October 2026, Reading Cinemas lost share of searches among cinemas in New Zealand, from 15.5% to 12%.

  4. In October 2026, Event Cinemas lost share of searches among cinemas in New Zealand, from 22.4% to 21.3%.

  5. In October 2026, Silky Otter lost share of searches among cinemas in New Zealand, from 17.1% to 16.2%.

  6. Estimated monthly branded searches for The Embassy Theatre in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in October 2026.

How are Event Cinemas’ branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using Event Cinemas’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • aa event cinemas
  • avatar event cinemas
  • broadway event cinemas
  • city event cinemas
  • coastlands event cinemas
  • event cinemas
  • event cinemas bayfair
  • event cinemas botany
  • event cinemas coastlands
  • event cinemas food
  • event cinemas movies
  • event cinemas tickets
  • event cinemas westgate
  • eventcinemas
  • eventcinemas movies
  • movies event cinemas

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