Event Cinemas vs Lumière Cinemas:Which is more popular in New Zealand?
In October 2026, Event Cinemas had more branded searches than Lumière Cinemas among cinemas in New Zealand. Event Cinemas had about 107,000 branded searches, while Lumière Cinemas had 14,800. Event Cinemas made up 21.3% of all cinema searches we track, and Lumière Cinemas accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about cinemas, Event Cinemas and Lumière Cinemas each appeared in two of the three answers. Event Cinemas was mentioned before Lumière Cinemas in two out of three answers.
Who do people search for more?
Event Cinemas, about 7 searches for every 1 for Lumière Cinemas
Who does AI mention more?
Both were mentioned in 2 of 3 answers.
Who does AI recommend more?
Event Cinemas, named ahead of Lumière Cinemas in 2 of 3 answers
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Top cinemas in ChatGPT and Google AI Overviews
In three ChatGPT questions, Event Cinemas and Lumière Cinemas were each mentioned in two out of three: in two of the three ChatGPT answers. Event Cinemas was listed before Lumière Cinemas in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Silky Otter3 of 3Named in 3 of 3 ChatGPT answers- Event Cinemas2 of 3Named in 2 of 3 ChatGPT answers
Lumière Cinemas2 of 3Named in 2 of 3 ChatGPT answers
Hoyts1 of 3Named in 1 of 3 ChatGPT answers- The Embassy Theatre1 of 3Named in 1 of 3 ChatGPT answers
Reading Cinemas0 of 3Named in 0 of 3 ChatGPT answers
Lido Cinema0 of 3Named in 0 of 3 ChatGPT answers
Academy Cinemas0 of 3Named in 0 of 3 ChatGPT answers
Lighthouse Cinema0 of 3Named in 0 of 3 ChatGPT answers
See every answer about cinemas
3 answers
Asked ChatGPT
“Which cinema should I go to in New Zealand?”
Asked ChatGPT
“What are the best cinemas in New Zealand?”
Asked ChatGPT
“What's the best cinema in New Zealand for a movie night?”
Searched Google, AI Overview
“christchurch cinemas”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“movie theatre christchurch”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Event Cinemas or Lumière Cinemas more popular in search?
This chart shows how often people search Google for Event Cinemas and Lumière Cinemas by name. Each line represents a brand's share of searches for all nine cinemas we track, month by month, from searches in New Zealand.
Share of searches by month for Event Cinemas, Lumière Cinemas. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hoyts | Event Cinemas | Silky Otter | Reading Cinemas | Lido Cinema | Academy Cinemas | Lumière Cinemas | Lighthouse Cinema | The Embassy Theatre |
|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 39.6% | 21.8% | 17.4% | 12.5% | 2.6% | 2.6% | 1.7% | 1.8% | 0.04% |
| Dec 2025 | 42% | 22.8% | 15.5% | 12.7% | 2.1% | 1.7% | 1.7% | 1.4% | 0.03% |
| Jan 2026 | 39.6% | 19.6% | 18.8% | 12.8% | 3.3% | 2.2% | 2.2% | 1.5% | 0.03% |
| Feb 2026 | 37.3% | 19.7% | 19.8% | 13% | 3.4% | 2.7% | 2.2% | 1.9% | 0.03% |
| Mar 2026 | 40.8% | 21% | 17.3% | 11.4% | 3% | 2.9% | 1.9% | 1.6% | 0.05% |
| Apr 2026 | 38.6% | 23.4% | 16.1% | 13% | 2.8% | 2.7% | 1.8% | 1.5% | 0.05% |
| May 2026 | 37.1% | 22% | 17.5% | 14.6% | 3.2% | 2.5% | 1.7% | 1.4% | 0.05% |
| Jun 2026 | 37.9% | 23.1% | 17.3% | 12.9% | 2.8% | 3.3% | 1.5% | 1.2% | 0.04% |
| Jul 2026 | 40.1% | 23.7% | 15.9% | 13.4% | 2.3% | 2.3% | 1.2% | 1.1% | 0.06% |
| Aug 2026 | 39.9% | 23.1% | 15.6% | 13% | 2.7% | 2.7% | 1.5% | 1.5% | 0.05% |
| Sep 2026 | 36.7% | 22.4% | 17.1% | 15.5% | 2.7% | 2.6% | 1.7% | 1.2% | 0.07% |
| Oct 2026 | 39.9% | 21.3% | 16.2% | 12% | 3% | 2.9% | 2.9% | 1.7% | 0.04% |
How has branded search for Event Cinemas and Lumière Cinemas changed in New Zealand over the last 12 months?
3 findings
- Event Cinemas was ahead of Lumière Cinemas in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Event Cinemas’ share of searches among cinemas in New Zealand moved from 21.8% to 21.3%, and its estimated monthly branded searches moved from 103K to 107K.
- Across the 12 months ending October 2026, Lumière Cinemas’ share of searches among cinemas in New Zealand moved from 1.7% to 2.9%, and its estimated monthly branded searches moved from 8.1K to 14.8K.
How did search popularity change for New Zealand cinemas in October 2026?
2 changes
In October 2026, Lumière Cinemas gained share of searches among cinemas in New Zealand, from 1.7% to 2.9%.
In October 2026, Event Cinemas lost share of searches among cinemas in New Zealand, from 22.4% to 21.3%.
How are Event Cinemas’ and Lumière Cinemas’ branded searches counted?
18 search terms
Brandwave collects information about searches that people make online using Event Cinemas’ and Lumière Cinemas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Event Cinemas
16 branded search terms
- aa event cinemas
- avatar event cinemas
- broadway event cinemas
- city event cinemas
- coastlands event cinemas
- event cinemas
- event cinemas bayfair
- event cinemas botany
- event cinemas coastlands
- event cinemas food
- event cinemas movies
- event cinemas tickets
- event cinemas westgate
- eventcinemas
- eventcinemas movies
- movies event cinemas
Lumière Cinemas
2 branded search terms
- lumiere cinema
- lumiere cinemas
Other head-to-heads among cinemas
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