Brandwave

Hoyts vs Lido Cinema:Which is more popular in New Zealand?

In October 2026, Hoyts had more branded searches than Lido Cinema among cinemas in New Zealand. Hoyts had about 201,000 branded searches, while Lido Cinema had 15,200. Hoyts made up 39.9% of all cinema searches we track, and Lido Cinema accounted for 3%. When we asked ChatGPT and Google AI Overviews about cinemas, Hoyts appeared in one of the three answers and Lido Cinema in none.

Among cinemas in New Zealand in October 2026

Who do people search for more?

Hoyts, about 13 searches for every 1 for Lido Cinema

Hoyts 201K searchesLido Cinema 15.2K searches

Who does AI mention more?

Hoyts, mentioned in 1 of 3 answers, Lido Cinema in 0

Hoyts in 1 of 3Lido Cinema in 0 of 3

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Top cinemas in ChatGPT and Google AI Overviews

In three ChatGPT questions, Hoyts was mentioned in one out of three: in one of the three ChatGPT answers. Lido Cinema did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Event Cinemas1st
  2. Lumière Cinemas2nd
  3. Silky Otter3rd
  4. The Embassy Theatre4th
  5. Hoyts5th
  6. Reading Cinemas–
  7. Lido Cinema–
  8. Academy Cinemas–
  9. Lighthouse Cinema–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about cinemas

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Hoyts or Lido Cinema more popular in search?

This chart shows how often people search Google for Hoyts and Lido Cinema by name. Each line represents a brand's share of searches for all nine cinemas we track, month by month, from searches in New Zealand.

Hoyts and Lido Cinema among cinemas in New Zealand, by month

Share of searches by month for Hoyts, Lido Cinema. The figures are in the table below the chart.

View monthly share of searches table
MonthHoytsEvent CinemasSilky OtterReading CinemasLido CinemaAcademy CinemasLumière CinemasLighthouse CinemaThe Embassy Theatre
Nov 202539.6%21.8%17.4%12.5%2.6%2.6%1.7%1.8%0.04%
Dec 202542%22.8%15.5%12.7%2.1%1.7%1.7%1.4%0.03%
Jan 202639.6%19.6%18.8%12.8%3.3%2.2%2.2%1.5%0.03%
Feb 202637.3%19.7%19.8%13%3.4%2.7%2.2%1.9%0.03%
Mar 202640.8%21%17.3%11.4%3%2.9%1.9%1.6%0.05%
Apr 202638.6%23.4%16.1%13%2.8%2.7%1.8%1.5%0.05%
May 202637.1%22%17.5%14.6%3.2%2.5%1.7%1.4%0.05%
Jun 202637.9%23.1%17.3%12.9%2.8%3.3%1.5%1.2%0.04%
Jul 202640.1%23.7%15.9%13.4%2.3%2.3%1.2%1.1%0.06%
Aug 202639.9%23.1%15.6%13%2.7%2.7%1.5%1.5%0.05%
Sep 202636.7%22.4%17.1%15.5%2.7%2.6%1.7%1.2%0.07%
Oct 202639.9%21.3%16.2%12%3%2.9%2.9%1.7%0.04%

How has branded search for Hoyts and Lido Cinema changed in New Zealand over the last 12 months?

3 findings
  • Hoyts was ahead of Lido Cinema in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Hoyts’ share of searches among cinemas in New Zealand moved from 39.6% to 39.9%, and its estimated monthly branded searches moved from 187K to 201K.
  • Across the 12 months ending October 2026, Lido Cinema’s share of searches among cinemas in New Zealand moved from 2.6% to 3%, and its estimated monthly branded searches moved from 12.5K to 15.2K.

How did search popularity change for New Zealand cinemas in October 2026?

2 changes

  1. In October 2026, Hoyts gained share of searches among cinemas in New Zealand, from 36.7% to 39.9%.

  2. Estimated monthly branded searches for Lido Cinema in New Zealand rose 21.7% over 12 measured months, from 12.5K to 15.2K in October 2026.

How are Hoyts’ and Lido Cinema’s branded searches counted?

22 search terms

Brandwave collects information about searches that people make online using Hoyts’ and Lido Cinema’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hoyts

16 branded search terms

  • entx hoyts
  • hoyts
  • hoyts berkeley cinemas
  • hoyts botany
  • hoyts botany downs
  • hoyts cinema
  • hoyts entx
  • hoyts films
  • hoyts hibiscus
  • hoyts lux
  • hoyts metro
  • hoyts ric
  • hoyts session times
  • hoyts sylvia park
  • hoyts te awa
  • hoyts tickets

Lido Cinema

6 branded search terms

  • lido cinema
  • lido cinema movies
  • lido cinema showtimes
  • lido cinema tickets
  • lidocinema
  • the lido cinema

How the Brand Demand Index is measured

Other head-to-heads among cinemas

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