Brandwave

Event Cinemas vs Silky Otter:Which is more popular in New Zealand?

In October 2026, Event Cinemas had more branded searches than Silky Otter among cinemas in New Zealand. Event Cinemas had about 107,000 branded searches, while Silky Otter had 81,800. Event Cinemas made up 21.3% of all cinema searches we track, and Silky Otter accounted for 16.2%. When we asked ChatGPT and Google AI Overviews about cinemas, Silky Otter appeared in all three answers and Event Cinemas in two. Event Cinemas was mentioned before Silky Otter in two out of three answers.

Among cinemas in New Zealand in October 2026

Who do people search for more?

Event Cinemas, about 31% more searches than Silky Otter

Event Cinemas 107K searchesSilky Otter 81.8K searches

Who does AI mention more?

Silky Otter, mentioned in every answer we collected

Silky Otter in 3 of 3Event Cinemas in 2 of 3

Who does AI recommend more?

Event Cinemas, named ahead of Silky Otter in 2 of 3 answers

Event Cinemas first in 2Silky Otter first in 1

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Top cinemas in ChatGPT and Google AI Overviews

In three ChatGPT questions, Silky Otter appeared in all three answers. Event Cinemas was mentioned in two out of three: in two of the three ChatGPT answers. Event Cinemas was listed before Silky Otter in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Event Cinemas1st
  2. Lumière Cinemas2nd
  3. Silky Otter3rd
  4. The Embassy Theatre4th
  5. Hoyts5th
  6. Reading Cinemas–
  7. Lido Cinema–
  8. Academy Cinemas–
  9. Lighthouse Cinema–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about cinemas

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Event Cinemas or Silky Otter more popular in search?

This chart shows how often people search Google for Event Cinemas and Silky Otter by name. Each line represents a brand's share of searches for all nine cinemas we track, month by month, from searches in New Zealand.

Event Cinemas and Silky Otter among cinemas in New Zealand, by month

Share of searches by month for Event Cinemas, Silky Otter. The figures are in the table below the chart.

View monthly share of searches table
MonthHoytsEvent CinemasSilky OtterReading CinemasLido CinemaAcademy CinemasLumière CinemasLighthouse CinemaThe Embassy Theatre
Nov 202539.6%21.8%17.4%12.5%2.6%2.6%1.7%1.8%0.04%
Dec 202542%22.8%15.5%12.7%2.1%1.7%1.7%1.4%0.03%
Jan 202639.6%19.6%18.8%12.8%3.3%2.2%2.2%1.5%0.03%
Feb 202637.3%19.7%19.8%13%3.4%2.7%2.2%1.9%0.03%
Mar 202640.8%21%17.3%11.4%3%2.9%1.9%1.6%0.05%
Apr 202638.6%23.4%16.1%13%2.8%2.7%1.8%1.5%0.05%
May 202637.1%22%17.5%14.6%3.2%2.5%1.7%1.4%0.05%
Jun 202637.9%23.1%17.3%12.9%2.8%3.3%1.5%1.2%0.04%
Jul 202640.1%23.7%15.9%13.4%2.3%2.3%1.2%1.1%0.06%
Aug 202639.9%23.1%15.6%13%2.7%2.7%1.5%1.5%0.05%
Sep 202636.7%22.4%17.1%15.5%2.7%2.6%1.7%1.2%0.07%
Oct 202639.9%21.3%16.2%12%3%2.9%2.9%1.7%0.04%

How has branded search for Event Cinemas and Silky Otter changed in New Zealand over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending October 2026: Silky Otter took it in February 2026, Event Cinemas took it in March 2026.
  • Across the 12 months ending October 2026, Event Cinemas’ share of searches among cinemas in New Zealand moved from 21.8% to 21.3%, and its estimated monthly branded searches moved from 103K to 107K.
  • Across the 12 months ending October 2026, Silky Otter’s share of searches among cinemas in New Zealand moved from 17.4% to 16.2%, and its estimated monthly branded searches moved from 82K to 81.8K.

How did search popularity change for New Zealand cinemas in October 2026?

2 changes

  1. In October 2026, Event Cinemas lost share of searches among cinemas in New Zealand, from 22.4% to 21.3%.

  2. In October 2026, Silky Otter lost share of searches among cinemas in New Zealand, from 17.1% to 16.2%.

How are Event Cinemas’ and Silky Otter’s branded searches counted?

28 search terms

Brandwave collects information about searches that people make online using Event Cinemas’ and Silky Otter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Event Cinemas

16 branded search terms

  • aa event cinemas
  • avatar event cinemas
  • broadway event cinemas
  • city event cinemas
  • coastlands event cinemas
  • event cinemas
  • event cinemas bayfair
  • event cinemas botany
  • event cinemas coastlands
  • event cinemas food
  • event cinemas movies
  • event cinemas tickets
  • event cinemas westgate
  • eventcinemas
  • eventcinemas movies
  • movies event cinemas

Silky Otter

12 branded search terms

  • movies silky otter
  • silky otter cinema
  • silky otter food
  • silky otter menu
  • silky otter movie
  • silky otter nelson
  • silky otter ponsonby
  • silky otter richmond
  • silky otter tickets
  • silky otter voucher
  • silkyotter
  • the silky otter

How the Brand Demand Index is measured

Other head-to-heads among cinemas

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