Brandwave

How popular isSilky Otter in search?

In August 2026, there were an estimated 111K branded searches for Silky Otter in New Zealand which is up 18.9% over the last 11 months. Silky Otter holds 14.8% estimated Share of Search among New Zealand cinemas and is ranked 3rd of 8 competitors for search popularity.

Share of Search, August 2026
  1. Hoyts36.8%
  2. Event Cinemas27.1%
  3. Silky Otter14.8%
  4. Reading Cinemas14.3%
  5. Lido Cinema3.1%
  6. Academy Cinemas2.6%
  7. Lighthouse Cinema1.4%
  8. The Embassy Theatre0.04%
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Which cinemas compete with Silky Otter?

Silky Otter against cinemas in New Zealand, by month

Share of Search by month for Hoyts, Event Cinemas, Silky Otter, Reading Cinemas, Lido Cinema, Academy Cinemas. The figures are in the table below the chart.

View monthly share of search table
MonthHoytsEvent CinemasSilky OtterReading CinemasLido CinemaAcademy CinemasLighthouse CinemaThe Embassy Theatre
Oct 202535.2%24.8%18.7%12.9%4%2.6%1.7%0.03%
Nov 202538%24.4%17.3%12.9%3.1%2.6%1.7%0.03%
Dec 202540.2%25.3%15.5%13.1%2.8%1.7%1.4%0.02%
Jan 202638.2%21.6%18.9%13.5%4.1%2.2%1.4%0.03%
Feb 202636%22.3%19.5%13.6%4.1%2.7%1.8%0.03%
Mar 202638.5%24.3%17.1%11.9%3.9%2.8%1.5%0.05%
Apr 202637.2%25.8%16%13.4%3.4%2.7%1.5%0.05%
May 202635.8%24.1%17.4%15.1%3.7%2.5%1.3%0.04%
Jun 202636.1%25.5%17.1%13.4%3.3%3.3%1.2%0.04%
Jul 202637.3%26.9%15.3%14.6%2.7%2.2%0.98%0.06%
Aug 202636.8%27.1%14.8%14.3%3.1%2.6%1.4%0.04%
Sep 2026————————

  1. 1.Hoyts

    36.8%

    held 1st · 274K estimated branded searches · -15.6% vs prior month · -0.5 points

  2. 2.Event Cinemas

    27.1%

    held 2nd · 202K estimated branded searches · -13.8% vs prior month · +0.2 points

  3. 3.Silky Otter

    14.8%

    held 3rd · 111K estimated branded searches · -16.9% vs prior month · -0.5 points

  4. 4.Reading Cinemas

    14.3%

    held 4th · 106K estimated branded searches · -16.5% vs prior month · -0.4 points

  5. 5.Lido Cinema

    3.1%

    held 5th · 23.2K estimated branded searches · -0.68% vs prior month · +0.4 points

  6. 6.Academy Cinemas

    2.6%

    held 6th · 19.1K estimated branded searches · -1.5% vs prior month · +0.3 points

  7. 7.Lighthouse Cinema

    1.4%

    held 7th · 10.2K estimated branded searches · +20.1% vs prior month · +0.4 points

  8. 8.The Embassy Theatre

    0.04%

    held 8th · 330 estimated branded searches · -31.3% vs prior month · 0 points

Compare search popularity between Silky Otter and its closest rivals

How has branded search demand for Silky Otter changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Silky Otter in New Zealand rose from 93K to 111K.
  • Across the 11 months ending August 2026, Silky Otter’s estimated Share of Search among cinemas in New Zealand decreased from 18.7% to 14.8%.
  • Across the 11 months ending August 2026, Silky Otter’s estimated Share of Search among cinemas in New Zealand peaked at 19.5% in February 2026 and was lowest at 14.8% in August 2026.

How did search popularity change for New Zealand cinemas in August 2026?

  1. In August 2026, Hoyts lost estimated Share of Search among cinemas in New Zealand, from 37.3% to 36.8%.

  2. Event Cinemas’ estimated Share of Search among cinemas in New Zealand has gained ground for 3 months in a row, from 24.1% to 27.1% in August 2026.

  3. Silky Otter’s estimated Share of Search among cinemas in New Zealand has lost ground for 3 months in a row, from 17.4% to 14.8% in August 2026.

  4. Estimated monthly branded searches for The Embassy Theatre in New Zealand rose 94.1% over 11 measured months, from 170 to 330 in August 2026.

  5. Estimated monthly branded searches for Reading Cinemas in New Zealand rose 65.9% over 11 measured months, from 64.1K to 106K in August 2026.

  6. Estimated monthly branded searches for Academy Cinemas in New Zealand rose 49% over 11 measured months, from 12.8K to 19.1K in August 2026.

How is Silky Otter measured?

Brandwave collects information about searches that people make online using Silky Otter’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

27 branded search terms

  • i love mondays silky otter
  • movies silky otter
  • silky otter cinema
  • silky otter cinema nelson
  • silky otter cinema richmond
  • silky otter deals
  • silky otter food
  • silky otter gift card
  • silky otter i love mondays
  • silky otter menu
  • silky otter movie
  • silky otter movie theatre
  • silky otter near me
  • silky otter nelson
  • silky otter nz
  • silky otter ponsonby
  • silky otter prices
  • silky otter richmond
  • silky otter richmond nelson
  • silky otter session times
  • silky otter ticket prices
  • silky otter tickets
  • silky otter voucher
  • silkyotter
  • silkyotter co nz
  • silkyotter nz
  • the silky otter

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How the Brand Demand Index is measured

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