Lighthouse Cinema vs Silky Otter:Which is more popular by branded search in New Zealand?

Name: Lighthouse Cinema vs Silky Otter: Which is more popular by branded search in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Silky Otter had more branded searches than Lighthouse Cinema among cinemas in New Zealand. Silky Otter was estimated to have 111K branded searches compared to Lighthouse Cinema’s 10.2K, and held a 14.8% Share of Search versus Lighthouse Cinema’s 1.4%.

Share of Search among cinemas in New Zealand in August 2026Which is more popular in search, Lighthouse Cinema or Silky Otter?

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Which is more popular in search, Lighthouse Cinema or Silky Otter?

Compare the cinema chains and independent cinemas New Zealanders book movie tickets with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Lighthouse Cinema and Silky Otter among cinemas in New Zealand, by month

Month	Hoyts	Event Cinemas	Silky Otter	Reading Cinemas	Lido Cinema	Academy Cinemas	Lighthouse Cinema	The Embassy Theatre
Oct 2025	35.2%	24.8%	18.7%	12.9%	4%	2.6%	1.7%	0.03%
Nov 2025	38%	24.4%	17.3%	12.9%	3.1%	2.6%	1.7%	0.03%
Dec 2025	40.2%	25.3%	15.5%	13.1%	2.8%	1.7%	1.4%	0.02%
Jan 2026	38.2%	21.6%	18.9%	13.5%	4.1%	2.2%	1.4%	0.03%
Feb 2026	36%	22.3%	19.5%	13.6%	4.1%	2.7%	1.8%	0.03%
Mar 2026	38.5%	24.3%	17.1%	11.9%	3.9%	2.8%	1.5%	0.05%
Apr 2026	37.2%	25.8%	16%	13.4%	3.4%	2.7%	1.5%	0.05%
May 2026	35.8%	24.1%	17.4%	15.1%	3.7%	2.5%	1.3%	0.04%
Jun 2026	36.1%	25.5%	17.1%	13.4%	3.3%	3.3%	1.2%	0.04%
Jul 2026	37.3%	26.9%	15.3%	14.6%	2.7%	2.2%	0.98%	0.06%
Aug 2026	36.8%	27.1%	14.8%	14.3%	3.1%	2.6%	1.4%	0.04%
Sep 2026	—	—	—	—	—	—	—	—

How has the Lighthouse Cinema and Silky Otter comparison changed over the last 12 months?

3 findings

Silky Otter was ahead of Lighthouse Cinema in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Lighthouse Cinema’s estimated Share of Search among cinemas in New Zealand moved from 1.7% to 1.4%, and its estimated monthly branded searches moved from 8.6K to 10.2K.
Across the 11 months ending August 2026, Silky Otter’s estimated Share of Search among cinemas in New Zealand moved from 18.7% to 14.8%, and its estimated monthly branded searches moved from 93K to 111K.

How did search popularity change for New Zealand cinemas in August 2026?

2 changes

Silky Otter’s estimated Share of Search among cinemas in New Zealand has lost ground for 3 months in a row, from 17.4% to 14.8% in August 2026.
Estimated monthly branded searches for Lighthouse Cinema in New Zealand rose 19.4% over 11 measured months, from 8.6K to 10.2K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Lighthouse Cinema’s and Silky Otter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.