How popular isThe Embassy Theatre?
In October 2026, people searched for The Embassy Theatre by name about 210 times in New Zealand, a 23.5% increase from the previous year. These searches made up 0.04% of all New Zealand cinema searches, placing The Embassy Theatre ninth out of nine cinemas. When we asked both ChatGPT and Google AI Overviews about cinemas, The Embassy Theatre appeared in one of the three answers and was the fourth most recommended of the nine.
The Embassy Theatre is the ninth most searched of 9 competitors and the fourth most recommended in the AI answers we collected.
HoytsShare of searches 39.9%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th
Event CinemasShare of searches 21.3%Mentioned in 2 of 3 AI answersPlace in AI recommendations 1st
Silky OtterShare of searches 16.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
Reading CinemasShare of searches 12%Mentioned in 0 of 3 AI answersPlace in AI recommendations –- The Embassy TheatreShare of searches 0.04%Mentioned in 1 of 3 AI answersPlace in AI recommendations 4th
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Top cinemas in ChatGPT and Google AI Overviews
In three ChatGPT questions, The Embassy Theatre was mentioned in one out of three: in one of the three ChatGPT answers. The Embassy Theatre is the fourth most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Silky Otter3 of 3Named in 3 of 3 ChatGPT answers
- Event Cinemas2 of 3Named in 2 of 3 ChatGPT answers
Lumière Cinemas2 of 3Named in 2 of 3 ChatGPT answers- Hoyts1 of 3Named in 1 of 3 ChatGPT answers
- The Embassy Theatre1 of 3Named in 1 of 3 ChatGPT answers
- Reading Cinemas0 of 3Named in 0 of 3 ChatGPT answers
Lido Cinema0 of 3Named in 0 of 3 ChatGPT answers
Academy Cinemas0 of 3Named in 0 of 3 ChatGPT answers
Lighthouse Cinema0 of 3Named in 0 of 3 ChatGPT answers
See every answer about cinemas
3 answers
Asked ChatGPT
“Which cinema should I go to in New Zealand?”
Asked ChatGPT
“What are the best cinemas in New Zealand?”
Asked ChatGPT
“What's the best cinema in New Zealand for a movie night?”
Searched Google, AI Overview
“christchurch cinemas”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“movie theatre christchurch”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
How often do people search for The Embassy Theatre compared with other New Zealand cinemas?
Share of searches by month for Hoyts, Event Cinemas, Silky Otter, Reading Cinemas, Lido Cinema, Academy Cinemas, Lumière Cinemas, The Embassy Theatre. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hoyts | Event Cinemas | Silky Otter | Reading Cinemas | Lido Cinema | Academy Cinemas | Lumière Cinemas | Lighthouse Cinema | The Embassy Theatre |
|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 39.6% | 21.8% | 17.4% | 12.5% | 2.6% | 2.6% | 1.7% | 1.8% | 0.04% |
| Dec 2025 | 42% | 22.8% | 15.5% | 12.7% | 2.1% | 1.7% | 1.7% | 1.4% | 0.03% |
| Jan 2026 | 39.6% | 19.6% | 18.8% | 12.8% | 3.3% | 2.2% | 2.2% | 1.5% | 0.03% |
| Feb 2026 | 37.3% | 19.7% | 19.8% | 13% | 3.4% | 2.7% | 2.2% | 1.9% | 0.03% |
| Mar 2026 | 40.8% | 21% | 17.3% | 11.4% | 3% | 2.9% | 1.9% | 1.6% | 0.05% |
| Apr 2026 | 38.6% | 23.4% | 16.1% | 13% | 2.8% | 2.7% | 1.8% | 1.5% | 0.05% |
| May 2026 | 37.1% | 22% | 17.5% | 14.6% | 3.2% | 2.5% | 1.7% | 1.4% | 0.05% |
| Jun 2026 | 37.9% | 23.1% | 17.3% | 12.9% | 2.8% | 3.3% | 1.5% | 1.2% | 0.04% |
| Jul 2026 | 40.1% | 23.7% | 15.9% | 13.4% | 2.3% | 2.3% | 1.2% | 1.1% | 0.06% |
| Aug 2026 | 39.9% | 23.1% | 15.6% | 13% | 2.7% | 2.7% | 1.5% | 1.5% | 0.05% |
| Sep 2026 | 36.7% | 22.4% | 17.1% | 15.5% | 2.7% | 2.6% | 1.7% | 1.2% | 0.07% |
| Oct 2026 | 39.9% | 21.3% | 16.2% | 12% | 3% | 2.9% | 2.9% | 1.7% | 0.04% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.9% | 201K | -3.2% | +3.2 points | |
| 2, held 2nd | 21.3% | 107K | -15.4% | -1.1 points | |
| 3, held 3rd | 16.2% | 81.8K | -15.4% | -0.9 points | |
| 4, held 4th | 12% | 60.5K | -30.9% | -3.5 points | |
| 5, held 5th | 3% | 15.2K | -0.2% | +0.3 points | |
| 6, held 6th | 2.9% | 14.8K | 0% | +0.3 points | |
| 7, held 7th | 2.9% | 14.8K | +49.5% | +1.2 points | |
| 8, held 8th | 1.7% | 8.4K | +22.4% | +0.5 points | |
| 9, held 9th | 0.04% | 210 | -46.2% | 0 points |
1.
Hoyts39.9%
Held 1st. 201K estimated branded searches, -3.2% vs prior month. Share +3.2 points.
21.3%
Held 2nd. 107K estimated branded searches, -15.4% vs prior month. Share -1.1 points.
16.2%
Held 3rd. 81.8K estimated branded searches, -15.4% vs prior month. Share -0.9 points.
12%
Held 4th. 60.5K estimated branded searches, -30.9% vs prior month. Share -3.5 points.
3%
Held 5th. 15.2K estimated branded searches, -0.2% vs prior month. Share +0.3 points.
2.9%
Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share +0.3 points.
2.9%
Held 7th. 14.8K estimated branded searches, +49.5% vs prior month. Share +1.2 points.
1.7%
Held 8th. 8.4K estimated branded searches, +22.4% vs prior month. Share +0.5 points.
0.04%
Held 9th. 210 estimated branded searches, -46.2% vs prior month. Share 0 points.
Compare popularity between The Embassy Theatre and its closest rivals
- The Embassy Theatre vs Reading Cinemas: compare popularity
- The Embassy Theatre vs Lido Cinema: compare popularity
- The Embassy Theatre vs Academy Cinemas: compare popularity
- The Embassy Theatre vs Lumière Cinemas: compare popularity
- The Embassy Theatre vs Lighthouse Cinema: compare popularity
- Compare The Embassy Theatre with any brand
Every comparison with The Embassy Theatre
8 comparisons
How has branded search demand for The Embassy Theatre changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for The Embassy Theatre in New Zealand rose from 170 to 210.
- Across the 12 months ending October 2026, The Embassy Theatre’s share of searches among cinemas in New Zealand held steady at 0.04%.
How did search popularity change for New Zealand cinemas in October 2026?
6 changes
In October 2026, Hoyts gained share of searches among cinemas in New Zealand, from 36.7% to 39.9%.
In October 2026, Lumière Cinemas gained share of searches among cinemas in New Zealand, from 1.7% to 2.9%.
In October 2026, Reading Cinemas lost share of searches among cinemas in New Zealand, from 15.5% to 12%.
In October 2026, Event Cinemas lost share of searches among cinemas in New Zealand, from 22.4% to 21.3%.
In October 2026, Silky Otter lost share of searches among cinemas in New Zealand, from 17.1% to 16.2%.
Estimated monthly branded searches for The Embassy Theatre in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in October 2026.
How are The Embassy Theatre’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using The Embassy Theatre’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- the embassy theatre
- the embassy theatre tickets
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Is The Embassy Theatre your brand?
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