Reading Cinemas vs The Embassy Theatre:Which is more popular by branded search in New Zealand?
In August 2026, Reading Cinemas had more branded searches than The Embassy Theatre among cinemas in New Zealand. Reading Cinemas was estimated to have 106K branded searches compared to The Embassy Theatre’s 330, and held a 14.3% Share of Search versus The Embassy Theatre’s 0.04%.
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Which is more popular in search, Reading Cinemas or The Embassy Theatre?
Compare the cinema chains and independent cinemas New Zealanders book movie tickets with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Reading Cinemas, The Embassy Theatre. The figures are in the table below the chart.
View monthly share of search table
| Month | Hoyts | Event Cinemas | Silky Otter | Reading Cinemas | Lido Cinema | Academy Cinemas | Lighthouse Cinema | The Embassy Theatre |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.2% | 24.8% | 18.7% | 12.9% | 4% | 2.6% | 1.7% | 0.03% |
| Nov 2025 | 38% | 24.4% | 17.3% | 12.9% | 3.1% | 2.6% | 1.7% | 0.03% |
| Dec 2025 | 40.2% | 25.3% | 15.5% | 13.1% | 2.8% | 1.7% | 1.4% | 0.02% |
| Jan 2026 | 38.2% | 21.6% | 18.9% | 13.5% | 4.1% | 2.2% | 1.4% | 0.03% |
| Feb 2026 | 36% | 22.3% | 19.5% | 13.6% | 4.1% | 2.7% | 1.8% | 0.03% |
| Mar 2026 | 38.5% | 24.3% | 17.1% | 11.9% | 3.9% | 2.8% | 1.5% | 0.05% |
| Apr 2026 | 37.2% | 25.8% | 16% | 13.4% | 3.4% | 2.7% | 1.5% | 0.05% |
| May 2026 | 35.8% | 24.1% | 17.4% | 15.1% | 3.7% | 2.5% | 1.3% | 0.04% |
| Jun 2026 | 36.1% | 25.5% | 17.1% | 13.4% | 3.3% | 3.3% | 1.2% | 0.04% |
| Jul 2026 | 37.3% | 26.9% | 15.3% | 14.6% | 2.7% | 2.2% | 0.98% | 0.06% |
| Aug 2026 | 36.8% | 27.1% | 14.8% | 14.3% | 3.1% | 2.6% | 1.4% | 0.04% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Reading Cinemas and The Embassy Theatre comparison changed over the last 12 months?
3 findings
- Reading Cinemas was ahead of The Embassy Theatre in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Reading Cinemas’ estimated Share of Search among cinemas in New Zealand moved from 12.9% to 14.3%, and its estimated monthly branded searches moved from 64.1K to 106K.
- Across the 11 months ending August 2026, The Embassy Theatre’s estimated Share of Search among cinemas in New Zealand moved from 0.03% to 0.04%, and its estimated monthly branded searches moved from 170 to 330.
How did search popularity change for New Zealand cinemas in August 2026?
2 changes
Estimated monthly branded searches for The Embassy Theatre in New Zealand rose 94.1% over 11 measured months, from 170 to 330 in August 2026.
Estimated monthly branded searches for Reading Cinemas in New Zealand rose 65.9% over 11 measured months, from 64.1K to 106K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Reading Cinemas’ and The Embassy Theatre’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Reading Cinemas
18 branded search terms
- movie times at reading cinemas
- prices reading cinemas
- reading cinemas
- reading cinemas cost of tickets
- reading cinemas courtenay
- reading cinemas lynnmall
- reading cinemas movies
- reading cinemas near me
- reading cinemas new lynn movie times
- reading cinemas new lynn now showing
- reading cinemas nz
- reading cinemas session times
- reading cinemas the palms
- reading cinemas tickets
- readingcinemas
- readingcinemas co nz
- readingcinemas nz
- www reading cinemas
The Embassy Theatre
2 branded search terms
- the embassy theatre
- the embassy theatre tickets
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.