Hoyts vs Silky Otter:Which is more popular by branded search in New Zealand?
In August 2026, Hoyts had more branded searches than Silky Otter among cinemas in New Zealand. Hoyts was estimated to have 274K branded searches compared to Silky Otter’s 111K, and held a 36.8% Share of Search versus Silky Otter’s 14.8%.
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Which is more popular in search, Hoyts or Silky Otter?
Compare the cinema chains and independent cinemas New Zealanders book movie tickets with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hoyts, Silky Otter. The figures are in the table below the chart.
View monthly share of search table
| Month | Hoyts | Event Cinemas | Silky Otter | Reading Cinemas | Lido Cinema | Academy Cinemas | Lighthouse Cinema | The Embassy Theatre |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.2% | 24.8% | 18.7% | 12.9% | 4% | 2.6% | 1.7% | 0.03% |
| Nov 2025 | 38% | 24.4% | 17.3% | 12.9% | 3.1% | 2.6% | 1.7% | 0.03% |
| Dec 2025 | 40.2% | 25.3% | 15.5% | 13.1% | 2.8% | 1.7% | 1.4% | 0.02% |
| Jan 2026 | 38.2% | 21.6% | 18.9% | 13.5% | 4.1% | 2.2% | 1.4% | 0.03% |
| Feb 2026 | 36% | 22.3% | 19.5% | 13.6% | 4.1% | 2.7% | 1.8% | 0.03% |
| Mar 2026 | 38.5% | 24.3% | 17.1% | 11.9% | 3.9% | 2.8% | 1.5% | 0.05% |
| Apr 2026 | 37.2% | 25.8% | 16% | 13.4% | 3.4% | 2.7% | 1.5% | 0.05% |
| May 2026 | 35.8% | 24.1% | 17.4% | 15.1% | 3.7% | 2.5% | 1.3% | 0.04% |
| Jun 2026 | 36.1% | 25.5% | 17.1% | 13.4% | 3.3% | 3.3% | 1.2% | 0.04% |
| Jul 2026 | 37.3% | 26.9% | 15.3% | 14.6% | 2.7% | 2.2% | 0.98% | 0.06% |
| Aug 2026 | 36.8% | 27.1% | 14.8% | 14.3% | 3.1% | 2.6% | 1.4% | 0.04% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Hoyts and Silky Otter comparison changed over the last 12 months?
3 findings
- Hoyts was ahead of Silky Otter in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hoyts’ estimated Share of Search among cinemas in New Zealand moved from 35.2% to 36.8%, and its estimated monthly branded searches moved from 175K to 274K.
- Across the 11 months ending August 2026, Silky Otter’s estimated Share of Search among cinemas in New Zealand moved from 18.7% to 14.8%, and its estimated monthly branded searches moved from 93K to 111K.
How did search popularity change for New Zealand cinemas in August 2026?
2 changes
In August 2026, Hoyts lost estimated Share of Search among cinemas in New Zealand, from 37.3% to 36.8%.
Silky Otter’s estimated Share of Search among cinemas in New Zealand has lost ground for 3 months in a row, from 17.4% to 14.8% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Hoyts’ and Silky Otter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hoyts
21 branded search terms
- entx hoyts
- hoyts
- hoyts berkeley cinemas
- hoyts botany
- hoyts botany downs
- hoyts cinema
- hoyts co nz
- hoyts entx
- hoyts films
- hoyts hibiscus
- hoyts lux
- hoyts metro
- hoyts near me
- hoyts new zealand
- hoyts nz
- hoyts online
- hoyts ric
- hoyts session times
- hoyts sylvia park
- hoyts te awa
- hoyts tickets
Silky Otter
27 branded search terms
- i love mondays silky otter
- movies silky otter
- silky otter cinema
- silky otter cinema nelson
- silky otter cinema richmond
- silky otter deals
- silky otter food
- silky otter gift card
- silky otter i love mondays
- silky otter menu
- silky otter movie
- silky otter movie theatre
- silky otter near me
- silky otter nelson
- silky otter nz
- silky otter ponsonby
- silky otter prices
- silky otter richmond
- silky otter richmond nelson
- silky otter session times
- silky otter ticket prices
- silky otter tickets
- silky otter voucher
- silkyotter
- silkyotter co nz
- silkyotter nz
- the silky otter
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.