Brandwave

How popular isSilky Otter?

In October 2026, people searched for Silky Otter by name about 81,800 times in New Zealand, about the same as the previous year. These searches made up 16.2% of all New Zealand cinema searches, placing Silky Otter third out of nine cinemas. When we asked both ChatGPT and Google AI Overviews about cinemas, Silky Otter appeared in all answers and was the third most recommended of the nine.

Search and AI answers in October 2026

Silky Otter is the third most searched of 9 competitors and the third most recommended in the AI answers we collected.

  1. HoytsShare of searches 39.9%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th
  2. Event CinemasShare of searches 21.3%Mentioned in 2 of 3 AI answersPlace in AI recommendations 1st
  3. Silky OtterShare of searches 16.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  4. Reading CinemasShare of searches 12%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. Lido CinemaShare of searches 3%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

+4 more

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Top cinemas in ChatGPT and Google AI Overviews

In three ChatGPT questions, Silky Otter appeared in all three answers. Silky Otter is the third most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Event Cinemas1st
  2. Lumière Cinemas2nd
  3. Silky Otter3rd
  4. The Embassy Theatre4th
  5. Hoyts5th
  6. Reading Cinemas–
  7. Lido Cinema–
  8. Academy Cinemas–
  9. Lighthouse Cinema–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about cinemas

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

How often do people search for Silky Otter compared with other New Zealand cinemas?

Silky Otter against cinemas in New Zealand, by month

Share of searches by month for Hoyts, Event Cinemas, Silky Otter, Reading Cinemas, Lido Cinema, Academy Cinemas, Lumière Cinemas. The figures are in the table below the chart.

View monthly share of searches table
MonthHoytsEvent CinemasSilky OtterReading CinemasLido CinemaAcademy CinemasLumière CinemasLighthouse CinemaThe Embassy Theatre
Nov 202539.6%21.8%17.4%12.5%2.6%2.6%1.7%1.8%0.04%
Dec 202542%22.8%15.5%12.7%2.1%1.7%1.7%1.4%0.03%
Jan 202639.6%19.6%18.8%12.8%3.3%2.2%2.2%1.5%0.03%
Feb 202637.3%19.7%19.8%13%3.4%2.7%2.2%1.9%0.03%
Mar 202640.8%21%17.3%11.4%3%2.9%1.9%1.6%0.05%
Apr 202638.6%23.4%16.1%13%2.8%2.7%1.8%1.5%0.05%
May 202637.1%22%17.5%14.6%3.2%2.5%1.7%1.4%0.05%
Jun 202637.9%23.1%17.3%12.9%2.8%3.3%1.5%1.2%0.04%
Jul 202640.1%23.7%15.9%13.4%2.3%2.3%1.2%1.1%0.06%
Aug 202639.9%23.1%15.6%13%2.7%2.7%1.5%1.5%0.05%
Sep 202636.7%22.4%17.1%15.5%2.7%2.6%1.7%1.2%0.07%
Oct 202639.9%21.3%16.2%12%3%2.9%2.9%1.7%0.04%

  1. 1.Hoyts

    39.9%

    Held 1st. 201K estimated branded searches, -3.2% vs prior month. Share +3.2 points.

  2. 2.Event Cinemas

    21.3%

    Held 2nd. 107K estimated branded searches, -15.4% vs prior month. Share -1.1 points.

  3. 3.Silky Otter

    16.2%

    Held 3rd. 81.8K estimated branded searches, -15.4% vs prior month. Share -0.9 points.

  4. 4.Reading Cinemas

    12%

    Held 4th. 60.5K estimated branded searches, -30.9% vs prior month. Share -3.5 points.

  5. 5.Lido Cinema

    3%

    Held 5th. 15.2K estimated branded searches, -0.2% vs prior month. Share +0.3 points.

  6. 6.Academy Cinemas

    2.9%

    Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share +0.3 points.

  7. 7.Lumière Cinemas

    2.9%

    Held 7th. 14.8K estimated branded searches, +49.5% vs prior month. Share +1.2 points.

  8. 8.Lighthouse Cinema

    1.7%

    Held 8th. 8.4K estimated branded searches, +22.4% vs prior month. Share +0.5 points.

  9. 9.The Embassy Theatre

    0.04%

    Held 9th. 210 estimated branded searches, -46.2% vs prior month. Share 0 points.

Compare popularity between Silky Otter and its closest rivals

Every comparison with Silky Otter

8 comparisons

How has branded search demand for Silky Otter changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Silky Otter in New Zealand held steady, from 82K to 81.8K.
  • Across the 12 months ending October 2026, Silky Otter’s share of searches among cinemas in New Zealand decreased from 17.4% to 16.2%.
  • Across the 12 months ending October 2026, Silky Otter’s share of searches among cinemas in New Zealand peaked at 19.8% in February 2026 and was lowest at 15.5% in December 2025.

How did search popularity change for New Zealand cinemas in October 2026?

6 changes

  1. In October 2026, Hoyts gained share of searches among cinemas in New Zealand, from 36.7% to 39.9%.

  2. In October 2026, Lumière Cinemas gained share of searches among cinemas in New Zealand, from 1.7% to 2.9%.

  3. In October 2026, Reading Cinemas lost share of searches among cinemas in New Zealand, from 15.5% to 12%.

  4. In October 2026, Event Cinemas lost share of searches among cinemas in New Zealand, from 22.4% to 21.3%.

  5. In October 2026, Silky Otter lost share of searches among cinemas in New Zealand, from 17.1% to 16.2%.

  6. Estimated monthly branded searches for The Embassy Theatre in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in October 2026.

How are Silky Otter’s branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Silky Otter’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • movies silky otter
  • silky otter cinema
  • silky otter food
  • silky otter menu
  • silky otter movie
  • silky otter nelson
  • silky otter ponsonby
  • silky otter richmond
  • silky otter tickets
  • silky otter voucher
  • silkyotter
  • the silky otter

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How the Brand Demand Index is measured

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