Brandwave

Lumière Cinemas vs Silky Otter:Which is more popular in New Zealand?

In October 2026, Silky Otter had more branded searches than Lumière Cinemas among cinemas in New Zealand. Silky Otter had about 81,800 branded searches, while Lumière Cinemas had 14,800. Silky Otter made up 16.2% of all cinema searches we track, and Lumière Cinemas accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about cinemas, Silky Otter appeared in all three answers and Lumière Cinemas in two. Lumière Cinemas was mentioned before Silky Otter in two out of three answers.

Among cinemas in New Zealand in October 2026

Who do people search for more?

Silky Otter, about 6 searches for every 1 for Lumière Cinemas

Silky Otter 81.8K searchesLumière Cinemas 14.8K searches

Who does AI mention more?

Silky Otter, mentioned in every answer we collected

Silky Otter in 3 of 3Lumière Cinemas in 2 of 3

Who does AI recommend more?

Lumière Cinemas, named ahead of Silky Otter in 2 of 3 answers

Lumière Cinemas first in 2Silky Otter first in 1

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Top cinemas in ChatGPT and Google AI Overviews

In three ChatGPT questions, Silky Otter appeared in all three answers. Lumière Cinemas was mentioned in two out of three: in two of the three ChatGPT answers. Lumière Cinemas was listed before Silky Otter in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Event Cinemas1st
  2. Lumière Cinemas2nd
  3. Silky Otter3rd
  4. The Embassy Theatre4th
  5. Hoyts5th
  6. Reading Cinemas–
  7. Lido Cinema–
  8. Academy Cinemas–
  9. Lighthouse Cinema–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about cinemas

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Lumière Cinemas or Silky Otter more popular in search?

This chart shows how often people search Google for Lumière Cinemas and Silky Otter by name. Each line represents a brand's share of searches for all nine cinemas we track, month by month, from searches in New Zealand.

Lumière Cinemas and Silky Otter among cinemas in New Zealand, by month

Share of searches by month for Silky Otter, Lumière Cinemas. The figures are in the table below the chart.

View monthly share of searches table
MonthHoytsEvent CinemasSilky OtterReading CinemasLido CinemaAcademy CinemasLumière CinemasLighthouse CinemaThe Embassy Theatre
Nov 202539.6%21.8%17.4%12.5%2.6%2.6%1.7%1.8%0.04%
Dec 202542%22.8%15.5%12.7%2.1%1.7%1.7%1.4%0.03%
Jan 202639.6%19.6%18.8%12.8%3.3%2.2%2.2%1.5%0.03%
Feb 202637.3%19.7%19.8%13%3.4%2.7%2.2%1.9%0.03%
Mar 202640.8%21%17.3%11.4%3%2.9%1.9%1.6%0.05%
Apr 202638.6%23.4%16.1%13%2.8%2.7%1.8%1.5%0.05%
May 202637.1%22%17.5%14.6%3.2%2.5%1.7%1.4%0.05%
Jun 202637.9%23.1%17.3%12.9%2.8%3.3%1.5%1.2%0.04%
Jul 202640.1%23.7%15.9%13.4%2.3%2.3%1.2%1.1%0.06%
Aug 202639.9%23.1%15.6%13%2.7%2.7%1.5%1.5%0.05%
Sep 202636.7%22.4%17.1%15.5%2.7%2.6%1.7%1.2%0.07%
Oct 202639.9%21.3%16.2%12%3%2.9%2.9%1.7%0.04%

How has branded search for Lumière Cinemas and Silky Otter changed in New Zealand over the last 12 months?

3 findings
  • Silky Otter was ahead of Lumière Cinemas in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Lumière Cinemas’ share of searches among cinemas in New Zealand moved from 1.7% to 2.9%, and its estimated monthly branded searches moved from 8.1K to 14.8K.
  • Across the 12 months ending October 2026, Silky Otter’s share of searches among cinemas in New Zealand moved from 17.4% to 16.2%, and its estimated monthly branded searches moved from 82K to 81.8K.

How did search popularity change for New Zealand cinemas in October 2026?

2 changes

  1. In October 2026, Lumière Cinemas gained share of searches among cinemas in New Zealand, from 1.7% to 2.9%.

  2. In October 2026, Silky Otter lost share of searches among cinemas in New Zealand, from 17.1% to 16.2%.

How are Lumière Cinemas’ and Silky Otter’s branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using Lumière Cinemas’ and Silky Otter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lumière Cinemas

2 branded search terms

  • lumiere cinema
  • lumiere cinemas

Silky Otter

12 branded search terms

  • movies silky otter
  • silky otter cinema
  • silky otter food
  • silky otter menu
  • silky otter movie
  • silky otter nelson
  • silky otter ponsonby
  • silky otter richmond
  • silky otter tickets
  • silky otter voucher
  • silkyotter
  • the silky otter

How the Brand Demand Index is measured

Other head-to-heads among cinemas

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