Lumière Cinemas vs The Embassy Theatre:Which is more popular in New Zealand?
In October 2026, Lumière Cinemas had more branded searches than The Embassy Theatre among cinemas in New Zealand. Lumière Cinemas had about 14,800 branded searches, while The Embassy Theatre had 210. Lumière Cinemas made up 2.9% of all cinema searches we track, and The Embassy Theatre accounted for 0.04%. When we asked ChatGPT and Google AI Overviews about cinemas, Lumière Cinemas appeared in two of the three answers and The Embassy Theatre in one. Lumière Cinemas was mentioned before The Embassy Theatre in two out of three answers.
Who do people search for more?
Lumière Cinemas, about 70 searches for every 1 for The Embassy Theatre
Who does AI mention more?
Lumière Cinemas, mentioned in 2 of 3 answers, The Embassy Theatre in 1
Who does AI recommend more?
Lumière Cinemas, named ahead of The Embassy Theatre in 2 of 3 answers
Follow Lumière Cinemas vs The Embassy Theatre and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top cinemas in ChatGPT and Google AI Overviews
In three ChatGPT questions, Lumière Cinemas was mentioned in two out of three: in two of the three ChatGPT answers. The Embassy Theatre was mentioned in one out of three: in one of the three ChatGPT answers. Lumière Cinemas was listed before The Embassy Theatre in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Silky Otter3 of 3Named in 3 of 3 ChatGPT answers
Event Cinemas2 of 3Named in 2 of 3 ChatGPT answers- Lumière Cinemas2 of 3Named in 2 of 3 ChatGPT answers
Hoyts1 of 3Named in 1 of 3 ChatGPT answers- The Embassy Theatre1 of 3Named in 1 of 3 ChatGPT answers
Reading Cinemas0 of 3Named in 0 of 3 ChatGPT answers
Lido Cinema0 of 3Named in 0 of 3 ChatGPT answers
Academy Cinemas0 of 3Named in 0 of 3 ChatGPT answers
Lighthouse Cinema0 of 3Named in 0 of 3 ChatGPT answers
See every answer about cinemas
3 answers
Asked ChatGPT
“Which cinema should I go to in New Zealand?”
Asked ChatGPT
“What are the best cinemas in New Zealand?”
Asked ChatGPT
“What's the best cinema in New Zealand for a movie night?”
Searched Google, AI Overview
“christchurch cinemas”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“movie theatre christchurch”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Lumière Cinemas or The Embassy Theatre more popular in search?
This chart shows how often people search Google for Lumière Cinemas and The Embassy Theatre by name. Each line represents a brand's share of searches for all nine cinemas we track, month by month, from searches in New Zealand.
Share of searches by month for Lumière Cinemas, The Embassy Theatre. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hoyts | Event Cinemas | Silky Otter | Reading Cinemas | Lido Cinema | Academy Cinemas | Lumière Cinemas | Lighthouse Cinema | The Embassy Theatre |
|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 39.6% | 21.8% | 17.4% | 12.5% | 2.6% | 2.6% | 1.7% | 1.8% | 0.04% |
| Dec 2025 | 42% | 22.8% | 15.5% | 12.7% | 2.1% | 1.7% | 1.7% | 1.4% | 0.03% |
| Jan 2026 | 39.6% | 19.6% | 18.8% | 12.8% | 3.3% | 2.2% | 2.2% | 1.5% | 0.03% |
| Feb 2026 | 37.3% | 19.7% | 19.8% | 13% | 3.4% | 2.7% | 2.2% | 1.9% | 0.03% |
| Mar 2026 | 40.8% | 21% | 17.3% | 11.4% | 3% | 2.9% | 1.9% | 1.6% | 0.05% |
| Apr 2026 | 38.6% | 23.4% | 16.1% | 13% | 2.8% | 2.7% | 1.8% | 1.5% | 0.05% |
| May 2026 | 37.1% | 22% | 17.5% | 14.6% | 3.2% | 2.5% | 1.7% | 1.4% | 0.05% |
| Jun 2026 | 37.9% | 23.1% | 17.3% | 12.9% | 2.8% | 3.3% | 1.5% | 1.2% | 0.04% |
| Jul 2026 | 40.1% | 23.7% | 15.9% | 13.4% | 2.3% | 2.3% | 1.2% | 1.1% | 0.06% |
| Aug 2026 | 39.9% | 23.1% | 15.6% | 13% | 2.7% | 2.7% | 1.5% | 1.5% | 0.05% |
| Sep 2026 | 36.7% | 22.4% | 17.1% | 15.5% | 2.7% | 2.6% | 1.7% | 1.2% | 0.07% |
| Oct 2026 | 39.9% | 21.3% | 16.2% | 12% | 3% | 2.9% | 2.9% | 1.7% | 0.04% |
How has branded search for Lumière Cinemas and The Embassy Theatre changed in New Zealand over the last 12 months?
3 findings
- Lumière Cinemas was ahead of The Embassy Theatre in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Lumière Cinemas’ share of searches among cinemas in New Zealand moved from 1.7% to 2.9%, and its estimated monthly branded searches moved from 8.1K to 14.8K.
- Across the 12 months ending October 2026, The Embassy Theatre’s share of searches among cinemas in New Zealand held steady at 0.04%, and its estimated monthly branded searches moved from 170 to 210.
How did search popularity change for New Zealand cinemas in October 2026?
2 changes
In October 2026, Lumière Cinemas gained share of searches among cinemas in New Zealand, from 1.7% to 2.9%.
Estimated monthly branded searches for The Embassy Theatre in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in October 2026.
How are Lumière Cinemas’ and The Embassy Theatre’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Lumière Cinemas’ and The Embassy Theatre’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lumière Cinemas
2 branded search terms
- lumiere cinema
- lumiere cinemas
The Embassy Theatre
2 branded search terms
- the embassy theatre
- the embassy theatre tickets
Other head-to-heads among cinemas
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.