Brandwave

Academy Cinemas vs Event Cinemas:Which is more popular by branded search in New Zealand?

In August 2026, Event Cinemas had more branded searches than Academy Cinemas among cinemas in New Zealand. Event Cinemas was estimated to have 202K branded searches compared to Academy Cinemas’ 19.1K, and held a 27.1% Share of Search versus Academy Cinemas’ 2.6%.

Share of Search among cinemas in New Zealand in August 2026Which is more popular in search, Academy Cinemas or Event Cinemas?
Academy Cinemas2.6%19.1K searches
vs
Event Cinemas27.1%202K searches

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Which is more popular in search, Academy Cinemas or Event Cinemas?

Compare the cinema chains and independent cinemas New Zealanders book movie tickets with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Academy Cinemas and Event Cinemas among cinemas in New Zealand, by month

Share of Search by month for Event Cinemas, Academy Cinemas. The figures are in the table below the chart.

View monthly share of search table
MonthHoytsEvent CinemasSilky OtterReading CinemasLido CinemaAcademy CinemasLighthouse CinemaThe Embassy Theatre
Oct 202535.2%24.8%18.7%12.9%4%2.6%1.7%0.03%
Nov 202538%24.4%17.3%12.9%3.1%2.6%1.7%0.03%
Dec 202540.2%25.3%15.5%13.1%2.8%1.7%1.4%0.02%
Jan 202638.2%21.6%18.9%13.5%4.1%2.2%1.4%0.03%
Feb 202636%22.3%19.5%13.6%4.1%2.7%1.8%0.03%
Mar 202638.5%24.3%17.1%11.9%3.9%2.8%1.5%0.05%
Apr 202637.2%25.8%16%13.4%3.4%2.7%1.5%0.05%
May 202635.8%24.1%17.4%15.1%3.7%2.5%1.3%0.04%
Jun 202636.1%25.5%17.1%13.4%3.3%3.3%1.2%0.04%
Jul 202637.3%26.9%15.3%14.6%2.7%2.2%0.98%0.06%
Aug 202636.8%27.1%14.8%14.3%3.1%2.6%1.4%0.04%
Sep 2026————————

How has the Academy Cinemas and Event Cinemas comparison changed over the last 12 months?

  • Event Cinemas was ahead of Academy Cinemas in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Academy Cinemas’ estimated Share of Search among cinemas in New Zealand held steady at 2.6%, and its estimated monthly branded searches moved from 12.8K to 19.1K.
  • Across the 11 months ending August 2026, Event Cinemas’ estimated Share of Search among cinemas in New Zealand moved from 24.8% to 27.1%, and its estimated monthly branded searches moved from 123K to 202K.

How did search popularity change for New Zealand cinemas in August 2026?

  1. Event Cinemas’ estimated Share of Search among cinemas in New Zealand has gained ground for 3 months in a row, from 24.1% to 27.1% in August 2026.

  2. Estimated monthly branded searches for Academy Cinemas in New Zealand rose 49% over 11 measured months, from 12.8K to 19.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Academy Cinemas’ and Event Cinemas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Academy Cinemas

5 branded search terms

  • academy cinemas
  • academy cinemas near me
  • academy cinemas nz
  • academycinemas
  • academycinemas co nz

Event Cinemas

28 branded search terms

  • aa event cinemas
  • avatar event cinemas
  • broadway event cinemas
  • city event cinemas
  • coastlands event cinemas
  • event cinemas
  • event cinemas bayfair
  • event cinemas botany
  • event cinemas coastlands
  • event cinemas food
  • event cinemas movies
  • event cinemas near me
  • event cinemas new lynn
  • event cinemas nz
  • event cinemas online
  • event cinemas queen street
  • event cinemas session times
  • event cinemas te awa
  • event cinemas ticket prices
  • event cinemas tickets
  • event cinemas vmax
  • event cinemas westgate
  • eventcinemas
  • eventcinemas co nz
  • eventcinemas movies
  • eventcinemas nz
  • movie tickets event cinemas
  • movies event cinemas

How the Brand Demand Index is measured

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