Brandwave

Hoyts vs Lumière Cinemas:Which is more popular in New Zealand?

In October 2026, Hoyts had more branded searches than Lumière Cinemas among cinemas in New Zealand. Hoyts had about 201,000 branded searches, while Lumière Cinemas had 14,800. Hoyts made up 39.9% of all cinema searches we track, and Lumière Cinemas accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about cinemas, Lumière Cinemas appeared in two of the three answers and Hoyts in one. Lumière Cinemas was mentioned before Hoyts in every answer that named either.

Among cinemas in New Zealand in October 2026

Who do people search for more?

Hoyts, about 14 searches for every 1 for Lumière Cinemas

Hoyts 201K searchesLumière Cinemas 14.8K searches

Who does AI mention more?

Lumière Cinemas, mentioned in 2 of 3 answers, Hoyts in 1

Lumière Cinemas in 2 of 3Hoyts in 1 of 3

Who does AI recommend more?

Lumière Cinemas, named ahead of Hoyts in 2 of 2 answers

Lumière Cinemas first in 2Hoyts never first

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Top cinemas in ChatGPT and Google AI Overviews

In three ChatGPT questions, Lumière Cinemas was mentioned in two out of three: in two of the three ChatGPT answers. Hoyts was mentioned in one out of three: in one of the three ChatGPT answers. Lumière Cinemas was listed before Hoyts in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Event Cinemas1st
  2. Lumière Cinemas2nd
  3. Silky Otter3rd
  4. The Embassy Theatre4th
  5. Hoyts5th
  6. Reading Cinemas–
  7. Lido Cinema–
  8. Academy Cinemas–
  9. Lighthouse Cinema–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about cinemas

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Hoyts or Lumière Cinemas more popular in search?

This chart shows how often people search Google for Hoyts and Lumière Cinemas by name. Each line represents a brand's share of searches for all nine cinemas we track, month by month, from searches in New Zealand.

Hoyts and Lumière Cinemas among cinemas in New Zealand, by month

Share of searches by month for Hoyts, Lumière Cinemas. The figures are in the table below the chart.

View monthly share of searches table
MonthHoytsEvent CinemasSilky OtterReading CinemasLido CinemaAcademy CinemasLumière CinemasLighthouse CinemaThe Embassy Theatre
Nov 202539.6%21.8%17.4%12.5%2.6%2.6%1.7%1.8%0.04%
Dec 202542%22.8%15.5%12.7%2.1%1.7%1.7%1.4%0.03%
Jan 202639.6%19.6%18.8%12.8%3.3%2.2%2.2%1.5%0.03%
Feb 202637.3%19.7%19.8%13%3.4%2.7%2.2%1.9%0.03%
Mar 202640.8%21%17.3%11.4%3%2.9%1.9%1.6%0.05%
Apr 202638.6%23.4%16.1%13%2.8%2.7%1.8%1.5%0.05%
May 202637.1%22%17.5%14.6%3.2%2.5%1.7%1.4%0.05%
Jun 202637.9%23.1%17.3%12.9%2.8%3.3%1.5%1.2%0.04%
Jul 202640.1%23.7%15.9%13.4%2.3%2.3%1.2%1.1%0.06%
Aug 202639.9%23.1%15.6%13%2.7%2.7%1.5%1.5%0.05%
Sep 202636.7%22.4%17.1%15.5%2.7%2.6%1.7%1.2%0.07%
Oct 202639.9%21.3%16.2%12%3%2.9%2.9%1.7%0.04%

How has branded search for Hoyts and Lumière Cinemas changed in New Zealand over the last 12 months?

3 findings
  • Hoyts was ahead of Lumière Cinemas in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Hoyts’ share of searches among cinemas in New Zealand moved from 39.6% to 39.9%, and its estimated monthly branded searches moved from 187K to 201K.
  • Across the 12 months ending October 2026, Lumière Cinemas’ share of searches among cinemas in New Zealand moved from 1.7% to 2.9%, and its estimated monthly branded searches moved from 8.1K to 14.8K.

How did search popularity change for New Zealand cinemas in October 2026?

2 changes

  1. In October 2026, Hoyts gained share of searches among cinemas in New Zealand, from 36.7% to 39.9%.

  2. In October 2026, Lumière Cinemas gained share of searches among cinemas in New Zealand, from 1.7% to 2.9%.

How are Hoyts’ and Lumière Cinemas’ branded searches counted?

18 search terms

Brandwave collects information about searches that people make online using Hoyts’ and Lumière Cinemas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hoyts

16 branded search terms

  • entx hoyts
  • hoyts
  • hoyts berkeley cinemas
  • hoyts botany
  • hoyts botany downs
  • hoyts cinema
  • hoyts entx
  • hoyts films
  • hoyts hibiscus
  • hoyts lux
  • hoyts metro
  • hoyts ric
  • hoyts session times
  • hoyts sylvia park
  • hoyts te awa
  • hoyts tickets

Lumière Cinemas

2 branded search terms

  • lumiere cinema
  • lumiere cinemas

How the Brand Demand Index is measured

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