Seed vs Yakult:Which is more popular by branded search in New Zealand?
In August 2026, Yakult had more branded searches than Seed among probiotic brands in New Zealand. Yakult was estimated to have 3.4K branded searches compared to Seed’s 130, and held a 39% Share of Search versus Seed’s 1.5%.
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Which is more popular in search, Seed or Yakult?
Compare the probiotic and gut health brands New Zealanders take. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Yakult, Seed. The figures are in the table below the chart.
View monthly share of search table
| Month | Yakult | Blackmores | Inner Health | Life-Space | Seed |
|---|---|---|---|---|---|
| Oct 2025 | 40.9% | 36.5% | 17.5% | 4.7% | 0.26% |
| Nov 2025 | 40.8% | 38.6% | 16.5% | 3.8% | 0.28% |
| Dec 2025 | 38.7% | 39.7% | 17.3% | 4.1% | 0.16% |
| Jan 2026 | 42.5% | 38.2% | 15% | 4% | 0.28% |
| Feb 2026 | 44.1% | 39.3% | 12.1% | 4.1% | 0.44% |
| Mar 2026 | 39.9% | 40.5% | 14.9% | 4.2% | 0.51% |
| Apr 2026 | 39.9% | 38.9% | 14.8% | 5.1% | 1.3% |
| May 2026 | 39.2% | 40.3% | 14.1% | 4.8% | 1.6% |
| Jun 2026 | 40.4% | 37.5% | 16.2% | 4.5% | 1.4% |
| Jul 2026 | 40.9% | 36.5% | 16.9% | 4.2% | 1.5% |
| Aug 2026 | 39% | 38.2% | 16.7% | 4.5% | 1.5% |
| Sep 2026 | — | — | — | — | — |
How has the Seed and Yakult comparison changed over the last 12 months?
3 findings
- Yakult was ahead of Seed in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Seed’s estimated Share of Search among probiotic brands in New Zealand moved from 0.26% to 1.5%, and its estimated monthly branded searches moved from 20 to 130.
- Across the 11 months ending August 2026, Yakult’s estimated Share of Search among probiotic brands in New Zealand moved from 40.9% to 39%, and its estimated monthly branded searches moved from 3.1K to 3.4K.
How did search popularity change for New Zealand probiotic brands in August 2026?
2 changes
In August 2026, Yakult lost estimated Share of Search among probiotic brands in New Zealand, from 40.9% to 39%.
Estimated monthly branded searches for Seed in New Zealand rose 550% over 11 measured months, from 20 to 130 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Seed’s and Yakult’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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