How popular isSeed in search?
In August 2026, there were an estimated 130 branded searches for Seed in New Zealand which is up 550% over the last 11 months. Seed holds 1.5% estimated Share of Search among New Zealand probiotic brands and is ranked 5th of 5 competitors for search popularity.
- Yakult39%
Blackmores38.2%
Inner Health16.7%
Life-Space4.5%
Seed1.5%
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Which probiotic brands compete with Seed?
Share of Search by month for Yakult, Blackmores, Inner Health, Life-Space, Seed. The figures are in the table below the chart.
View monthly share of search table
| Month | Yakult | Blackmores | Inner Health | Life-Space | Seed |
|---|---|---|---|---|---|
| Oct 2025 | 40.9% | 36.5% | 17.5% | 4.7% | 0.26% |
| Nov 2025 | 40.8% | 38.6% | 16.5% | 3.8% | 0.28% |
| Dec 2025 | 38.7% | 39.7% | 17.3% | 4.1% | 0.16% |
| Jan 2026 | 42.5% | 38.2% | 15% | 4% | 0.28% |
| Feb 2026 | 44.1% | 39.3% | 12.1% | 4.1% | 0.44% |
| Mar 2026 | 39.9% | 40.5% | 14.9% | 4.2% | 0.51% |
| Apr 2026 | 39.9% | 38.9% | 14.8% | 5.1% | 1.3% |
| May 2026 | 39.2% | 40.3% | 14.1% | 4.8% | 1.6% |
| Jun 2026 | 40.4% | 37.5% | 16.2% | 4.5% | 1.4% |
| Jul 2026 | 40.9% | 36.5% | 16.9% | 4.2% | 1.5% |
| Aug 2026 | 39% | 38.2% | 16.7% | 4.5% | 1.5% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39% | 3.4K | -3.2% | -1.8 points | |
| 2, held 2nd | 38.2% | 3.3K | +6.1% | +1.7 points | |
| 3, held 3rd | 16.7% | 1.4K | +0.69% | -0.1 points | |
| 4, held 4th | 4.5% | 390 | +8.3% | +0.3 points | |
| 5, held 5th | 1.5% | 130 | 0% | 0 points |
1.Yakult
39%
held 1st · 3.4K estimated branded searches · -3.2% vs prior month · -1.8 points
38.2%
held 2nd · 3.3K estimated branded searches · +6.1% vs prior month · +1.7 points
16.7%
held 3rd · 1.4K estimated branded searches · +0.69% vs prior month · -0.1 points
4.5%
held 4th · 390 estimated branded searches · +8.3% vs prior month · +0.3 points
5.
Seed1.5%
held 5th · 130 estimated branded searches · 0% vs prior month · 0 points
Compare search popularity between Seed and its closest rivals
How has branded search demand for Seed changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Seed in New Zealand rose from 20 to 130.
- Across the 11 months ending August 2026, Seed’s estimated Share of Search among probiotic brands in New Zealand increased from 0.26% to 1.5%.
- Across the 11 months ending August 2026, Seed’s estimated Share of Search among probiotic brands in New Zealand peaked at 1.6% in May 2026 and was lowest at 0.16% in December 2025.
How did search popularity change for New Zealand probiotic brands in August 2026?
3 changes
In August 2026, Blackmores gained estimated Share of Search among probiotic brands in New Zealand, from 36.5% to 38.2%.
In August 2026, Yakult lost estimated Share of Search among probiotic brands in New Zealand, from 40.9% to 39%.
Estimated monthly branded searches for Seed in New Zealand rose 550% over 11 measured months, from 20 to 130 in August 2026.
How is Seed measured?
Brandwave collects information about searches that people make online using Seed’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- seed daily synbiotic probiotic
- seed ds 01
- seed gut health
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Is Seed your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.