Primo vs Westmere Butchery:Which is more popular in New Zealand?
In October 2026, Westmere Butchery had more branded searches than Primo among sausage and smallgoods brands in New Zealand. Westmere Butchery had about 9,900 branded searches, while Primo had 30. Westmere Butchery made up 53.9% of all sausage and smallgoods brand searches we track, and Primo accounted for 0.16%. When we asked ChatGPT and Google AI Overviews about sausage and smallgoods brands, Westmere Butchery appeared in two of the five answers and Primo in none.
Who do people search for more?
Westmere Butchery, about 330 searches for every 1 for Primo
Who does AI mention more?
Westmere Butchery, mentioned in 2 of 5 answers, Primo in 0
Who does AI recommend more?
Westmere Butchery, the only one of the two named
Follow Primo vs Westmere Butchery and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top sausage and smallgoods brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Westmere Butchery was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Primo did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Hellers4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
The Kiwi Butcher Shop3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Westmere Butchery2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Verkerks2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Swiss Deli2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Freedom Farms0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Primo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sausage and smallgoods brands
5 answers
Asked ChatGPT
“Which sausage or smallgoods brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best sausage and smallgoods brands in New Zealand?”
Asked ChatGPT
“What's the best sausage or smallgoods brand in New Zealand for everyday meals?”
Searched Google, AI Overview
“best bacon nz”
Searched Google, AI Overview
“smallgoods nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Primo or Westmere Butchery more popular in search?
This chart shows how often people search Google for Primo and Westmere Butchery by name. Each line represents a brand's share of searches for all seven sausage and smallgoods brands we track, month by month, from searches in New Zealand.
Share of searches by month for Westmere Butchery, Primo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Westmere Butchery | Hellers | Verkerks | Swiss Deli | The Kiwi Butcher Shop | Freedom Farms | Primo |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 61.8% | 17.7% | 12% | 3.7% | 2% | 2.7% | 0.13% |
| Dec 2025 | 63.2% | 17.1% | 9.6% | 3.7% | 1.7% | 4.7% | 0.06% |
| Jan 2026 | 59.5% | 19.4% | 14.1% | 3.5% | 2.4% | 0.96% | 0.08% |
| Feb 2026 | 54.9% | 22.1% | 16% | 4% | 1.8% | 1.1% | 0.11% |
| Mar 2026 | 52.5% | 22.3% | 17.9% | 3.8% | 2.1% | 1.3% | 0.11% |
| Apr 2026 | 57.2% | 18.7% | 16.6% | 4.2% | 2.3% | 0.98% | 0.12% |
| May 2026 | 54.9% | 22% | 16.1% | 4% | 1.8% | 1.2% | 0.11% |
| Jun 2026 | 55.7% | 20.9% | 16.2% | 4.1% | 1.8% | 1.2% | 0.11% |
| Jul 2026 | 50.1% | 23.7% | 18.4% | 4.5% | 2% | 1.3% | 0.06% |
| Aug 2026 | 52.1% | 23.6% | 16.1% | 3.8% | 2.5% | 1.7% | 0.13% |
| Sep 2026 | 51.3% | 24.5% | 15.8% | 3.7% | 2.5% | 2% | 0.19% |
| Oct 2026 | 53.9% | 25.2% | 13.4% | 3.9% | 2.1% | 1.3% | 0.16% |
How has branded search for Primo and Westmere Butchery changed in New Zealand over the last 12 months?
3 findings
- Westmere Butchery was ahead of Primo in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Primo’s share of searches among sausage and smallgoods brands in New Zealand moved from 0.13% to 0.16%, and its estimated monthly branded searches held steady at 30.
- Across the 12 months ending October 2026, Westmere Butchery’s share of searches among sausage and smallgoods brands in New Zealand moved from 61.8% to 53.9%, and its estimated monthly branded searches moved from 14.8K to 9.9K.
How did search popularity change for New Zealand sausage and smallgoods brands in October 2026?
1 change
In October 2026, Westmere Butchery gained share of searches among sausage and smallgoods brands in New Zealand, from 51.3% to 53.9%.
How are Primo’s and Westmere Butchery’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Primo’s and Westmere Butchery’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Primo
2 branded search terms
- primo ham
- primo sausages
Westmere Butchery
2 branded search terms
- westmere butchery
- westmerebutchery
Other head-to-heads among sausage and smallgoods brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.