OneRoof vs realestate.co.nz:Which is more popular in New Zealand?
In October 2026, OneRoof had more branded searches than realestate.co.nz among property websites in New Zealand. OneRoof had about 74,500 branded searches, while realestate.co.nz had 14,800. OneRoof made up 16.3% of all property website searches we track, and realestate.co.nz accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about property websites, realestate.co.nz appeared in all five answers and OneRoof in four. realestate.co.nz was mentioned before OneRoof in every answer.
Who do people search for more?
OneRoof, about 5 searches for every 1 for realestate.co.nz
Who does AI mention more?
realestate.co.nz, mentioned in every answer we collected
Who does AI recommend more?
realestate.co.nz, named ahead of OneRoof in every answer
Follow OneRoof vs realestate.co.nz and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top property websites in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, realestate.co.nz appeared in all five answers. OneRoof was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. realestate.co.nz was listed before OneRoof in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- realestate.co.nz5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Trade Me Property4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- OneRoof4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Homes.co.nz3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
QV1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
HouGarden0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Open2view0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
HomeSell Go0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about property websites
5 answers
Asked ChatGPT
“Which property website should I use in New Zealand?”
Asked ChatGPT
“What are the best property websites in New Zealand?”
Asked ChatGPT
“What's the best property website in New Zealand for buying a house?”
Searched Google, AI Overview
“homes for sale nz”
Searched Google, AI Overview
“property search nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is OneRoof or realestate.co.nz more popular in search?
This chart shows how often people search Google for OneRoof and realestate.co.nz by name. Each line represents a brand's share of searches for all eight property websites we track, month by month, from searches in New Zealand.
Share of searches by month for OneRoof, realestate.co.nz. The figures are in the table below the chart.
View monthly share of searches table
| Month | Trade Me Property | Homes.co.nz | OneRoof | QV | realestate.co.nz | HouGarden | Open2view | HomeSell Go |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 47.9% | 27.8% | 17.1% | 5% | 1.5% | 0.36% | 0.24% | 0.06% |
| Dec 2025 | 46.8% | 29% | 17.8% | 4.4% | 1.6% | 0.24% | 0.17% | 0.06% |
| Jan 2026 | 48.8% | 28.3% | 17.4% | 3.2% | 1.9% | 0.31% | 0.19% | 0.08% |
| Feb 2026 | 46.8% | 29% | 17.8% | 3.3% | 2.4% | 0.37% | 0.25% | 0.08% |
| Mar 2026 | 48.5% | 28.1% | 17.3% | 3.2% | 2.3% | 0.36% | 0.25% | 0.09% |
| Apr 2026 | 45.3% | 29.2% | 19.7% | 3.4% | 1.8% | 0.35% | 0.22% | 0.09% |
| May 2026 | 43.6% | 30.9% | 18.9% | 4.2% | 1.7% | 0.33% | 0.21% | 0.13% |
| Jun 2026 | 46.3% | 29.8% | 16.5% | 5% | 1.8% | 0.35% | 0.22% | 0.06% |
| Jul 2026 | 47.7% | 27.6% | 17% | 4.2% | 2.8% | 0.37% | 0.23% | 0.08% |
| Aug 2026 | 44% | 28.3% | 19.2% | 4.8% | 3.1% | 0.4% | 0.19% | 0.05% |
| Sep 2026 | 47% | 27.2% | 16.7% | 5.1% | 3.3% | 0.36% | 0.22% | 0.05% |
| Oct 2026 | 45.6% | 29.4% | 16.3% | 4.8% | 3.2% | 0.41% | 0.22% | 0.05% |
How has branded search for OneRoof and realestate.co.nz changed in New Zealand over the last 12 months?
3 findings
- OneRoof was ahead of realestate.co.nz in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, OneRoof’s share of searches among property websites in New Zealand moved from 17.1% to 16.3%, and its estimated monthly branded searches moved from 91K to 74.5K.
- Across the 12 months ending October 2026, realestate.co.nz’s share of searches among property websites in New Zealand moved from 1.5% to 3.2%, and its estimated monthly branded searches moved from 8.1K to 14.8K.
How did search popularity change for New Zealand property websites in October 2026?
2 changes
Estimated monthly branded searches for realestate.co.nz in New Zealand rose 82.7% over 12 measured months, from 8.1K to 14.8K in October 2026.
Estimated monthly branded searches for OneRoof in New Zealand fell 18.1% over 12 measured months, from 91K to 74.5K in October 2026.
How are OneRoof’s and realestate.co.nz’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using OneRoof’s and realestate.co.nz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
OneRoof
2 branded search terms
- OneRoof
- oneroof property values
realestate.co.nz
1 branded search term
- realestate.co.nz
Other head-to-heads among property websites
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.