OneRoof vs Trade Me Property:Which is more popular?
In September 2026, Trade Me Property had more branded searches than OneRoof among property websites in New Zealand. Trade Me Property had about 209,000 branded searches, while OneRoof had 74,500. Trade Me Property made up 46.9% of all property website searches we track, and OneRoof accounted for 16.7%. When we asked ChatGPT and Google AI Overviews about property websites, OneRoof and Trade Me Property each appeared in four of the five answers. Trade Me Property was mentioned before OneRoof in four out of five answers.
Who do people search for more?
Trade Me Property, about 3 searches for every 1 for OneRoof
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Trade Me Property, named ahead of OneRoof in 4 of 5 answers
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Top property websites in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, OneRoof was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Trade Me Property was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Trade Me Property was listed before OneRoof in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
realestate.co.nz5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Trade Me Property4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
OneRoof4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Homes.co.nz3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
QV1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
HouGarden0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Open2view0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
HomeSell Go0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about property websites
5 answers
Asked ChatGPT
“Which property website should I use in New Zealand?”
Asked ChatGPT
“What are the best property websites in New Zealand?”
Asked ChatGPT
“What's the best property website in New Zealand for buying a house?”
Searched Google, AI Overview
“homes for sale nz”
Searched Google, AI Overview
“property search nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is OneRoof or Trade Me Property more popular in search?
This chart shows how often people search Google for OneRoof and Trade Me Property by name. Each line represents a brand's share of searches for all eight property websites we track, month by month, from searches in New Zealand.
Share of searches by month for Trade Me Property, OneRoof. The figures are in the table below the chart.
View monthly share of searches table
| Month | Trade Me Property | Homes.co.nz | OneRoof | QV | realestate.co.nz | HouGarden | Open2view | HomeSell Go |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.9% | 29.2% | 17.9% | 5.3% | 2% | 0.37% | 0.26% | 0.1% |
| Nov 2025 | 47.9% | 27.8% | 17.1% | 5% | 1.5% | 0.36% | 0.24% | 0.08% |
| Dec 2025 | 46.8% | 29% | 17.8% | 4.4% | 1.6% | 0.24% | 0.17% | 0.1% |
| Jan 2026 | 47.1% | 29.2% | 17.9% | 3.3% | 2% | 0.32% | 0.2% | 0.1% |
| Feb 2026 | 46.8% | 29% | 17.8% | 3.3% | 2.4% | 0.37% | 0.25% | 0.11% |
| Mar 2026 | 46.8% | 29% | 17.8% | 3.3% | 2.4% | 0.37% | 0.25% | 0.1% |
| Apr 2026 | 45.3% | 29.2% | 19.7% | 3.4% | 1.8% | 0.35% | 0.22% | 0.12% |
| May 2026 | 43.6% | 30.9% | 18.9% | 4.2% | 1.7% | 0.33% | 0.21% | 0.17% |
| Jun 2026 | 46.2% | 29.8% | 16.5% | 5% | 1.8% | 0.35% | 0.22% | 0.1% |
| Jul 2026 | 47.7% | 27.6% | 17% | 4.2% | 2.8% | 0.37% | 0.23% | 0.1% |
| Aug 2026 | 44% | 28.3% | 19.1% | 4.8% | 3.1% | 0.4% | 0.19% | 0.08% |
| Sep 2026 | 46.9% | 27.2% | 16.7% | 5.1% | 3.3% | 0.36% | 0.22% | 0.1% |
How has the OneRoof and Trade Me Property comparison changed over the last 12 months?
3 findings
- Trade Me Property was ahead of OneRoof in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, OneRoof’s share of searches among property websites in New Zealand moved from 17.9% to 16.7%, and its estimated monthly branded searches moved from 91.1K to 74.5K.
- Across the 12 months ending September 2026, Trade Me Property’s share of searches among property websites in New Zealand moved from 44.9% to 46.9%, and its estimated monthly branded searches moved from 228K to 209K.
How did search popularity change for New Zealand property websites in September 2026?
2 changes
In September 2026, Trade Me Property gained share of searches among property websites in New Zealand, from 44% to 46.9%.
In September 2026, OneRoof lost share of searches among property websites in New Zealand, from 19.1% to 16.7%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using OneRoof’s and Trade Me Property’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
OneRoof
2 branded search terms
- OneRoof
- oneroof property values
Trade Me Property
2 branded search terms
- Trade Me Property
- Trademe Property
Other head-to-heads among property websites
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