Brandwave

Homes.co.nz vs Trade Me Property:Which is more popular?

In September 2026, Trade Me Property had more branded searches than Homes.co.nz among property websites in New Zealand. Trade Me Property had about 209,000 branded searches, while Homes.co.nz had 121,000. Trade Me Property made up 46.9% of all property website searches we track, and Homes.co.nz accounted for 27.2%. When we asked ChatGPT and Google AI Overviews about property websites, Trade Me Property appeared in four of the five answers and Homes.co.nz in three. Trade Me Property was mentioned before Homes.co.nz in every answer that named either.

Among property websites in New Zealand in September 2026

Who do people search for more?

Trade Me Property, about 72% more searches than Homes.co.nz

Trade Me Property 209K searchesHomes.co.nz 121K searches

Who does AI mention more?

Trade Me Property, mentioned in 4 of 5 answers, Homes.co.nz in 3

Trade Me Property in 4 of 5Homes.co.nz in 3 of 5

Who does AI recommend more?

Trade Me Property, named ahead of Homes.co.nz in 4 of 4 answers

Trade Me Property first in 4Homes.co.nz never first

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Top property websites in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Trade Me Property was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Homes.co.nz was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Trade Me Property was listed before Homes.co.nz in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Trade Me Property1st
  2. realestate.co.nz2nd
  3. OneRoof3rd
  4. Homes.co.nz4th
  5. QV5th
  6. HouGarden–
  7. Open2view–
  8. HomeSell Go–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • realestate.co.nz5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Trade Me Property4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OneRoof4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Homes.co.nz3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • QV1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HouGarden0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Open2view0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HomeSell Go0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about property websites

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Homes.co.nz or Trade Me Property more popular in search?

This chart shows how often people search Google for Homes.co.nz and Trade Me Property by name. Each line represents a brand's share of searches for all eight property websites we track, month by month, from searches in New Zealand.

Homes.co.nz and Trade Me Property among property websites in New Zealand, by month

Share of searches by month for Trade Me Property, Homes.co.nz. The figures are in the table below the chart.

View monthly share of searches table
MonthTrade Me PropertyHomes.co.nzOneRoofQVrealestate.co.nzHouGardenOpen2viewHomeSell Go
Oct 202544.9%29.2%17.9%5.3%2%0.37%0.26%0.1%
Nov 202547.9%27.8%17.1%5%1.5%0.36%0.24%0.08%
Dec 202546.8%29%17.8%4.4%1.6%0.24%0.17%0.1%
Jan 202647.1%29.2%17.9%3.3%2%0.32%0.2%0.1%
Feb 202646.8%29%17.8%3.3%2.4%0.37%0.25%0.11%
Mar 202646.8%29%17.8%3.3%2.4%0.37%0.25%0.1%
Apr 202645.3%29.2%19.7%3.4%1.8%0.35%0.22%0.12%
May 202643.6%30.9%18.9%4.2%1.7%0.33%0.21%0.17%
Jun 202646.2%29.8%16.5%5%1.8%0.35%0.22%0.1%
Jul 202647.7%27.6%17%4.2%2.8%0.37%0.23%0.1%
Aug 202644%28.3%19.1%4.8%3.1%0.4%0.19%0.08%
Sep 202646.9%27.2%16.7%5.1%3.3%0.36%0.22%0.1%

How has the Homes.co.nz and Trade Me Property comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand property websites in September 2026?

2 changes

  1. In September 2026, Trade Me Property gained share of searches among property websites in New Zealand, from 44% to 46.9%.

  2. In September 2026, Homes.co.nz lost share of searches among property websites in New Zealand, from 28.3% to 27.2%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Homes.co.nz’s and Trade Me Property’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Homes.co.nz

5 branded search terms

  • homes co nz estimate
  • homes co nz nz
  • Homes NZ
  • homes.co.nz
  • my homes co nz

Trade Me Property

2 branded search terms

  • Trade Me Property
  • Trademe Property

How the Brand Demand Index is measured

Other head-to-heads among property websites

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