How popular isHomes.co.nz?
In September 2026, people searched for Homes.co.nz by name about 121,000 times in New Zealand, an 18.2% decrease from the previous year. These searches made up 27.2% of all New Zealand property website searches, placing Homes.co.nz second out of eight websites. When we asked both ChatGPT and Google AI Overviews about property websites, Homes.co.nz appeared in three of the five answers and was the fourth most recommended of the eight.
Homes.co.nz is the second most searched of 8 competitors and the fourth most recommended in AI answers.
Trade Me PropertyShare of searches 46.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Homes.co.nzShare of searches 27.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
OneRoofShare of searches 16.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
QVShare of searches 5.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
realestate.co.nzShare of searches 3.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
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Top property websites in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Homes.co.nz was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Homes.co.nz is the fourth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- realestate.co.nz5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Trade Me Property4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- OneRoof4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Homes.co.nz3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- QV1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
HouGarden0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Open2view0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
HomeSell Go0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about property websites
5 answers
Asked ChatGPT
“Which property website should I use in New Zealand?”
Asked ChatGPT
“What are the best property websites in New Zealand?”
Asked ChatGPT
“What's the best property website in New Zealand for buying a house?”
Searched Google, AI Overview
“homes for sale nz”
Searched Google, AI Overview
“property search nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which property websites compete with Homes.co.nz?
Share of searches by month for Trade Me Property, Homes.co.nz, OneRoof, QV, realestate.co.nz. The figures are in the table below the chart.
View monthly share of searches table
| Month | Trade Me Property | Homes.co.nz | OneRoof | QV | realestate.co.nz | HouGarden | Open2view | HomeSell Go |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.9% | 29.2% | 17.9% | 5.3% | 2% | 0.37% | 0.26% | 0.1% |
| Nov 2025 | 47.9% | 27.8% | 17.1% | 5% | 1.5% | 0.36% | 0.24% | 0.08% |
| Dec 2025 | 46.8% | 29% | 17.8% | 4.4% | 1.6% | 0.24% | 0.17% | 0.1% |
| Jan 2026 | 47.1% | 29.2% | 17.9% | 3.3% | 2% | 0.32% | 0.2% | 0.1% |
| Feb 2026 | 46.8% | 29% | 17.8% | 3.3% | 2.4% | 0.37% | 0.25% | 0.11% |
| Mar 2026 | 46.8% | 29% | 17.8% | 3.3% | 2.4% | 0.37% | 0.25% | 0.1% |
| Apr 2026 | 45.3% | 29.2% | 19.7% | 3.4% | 1.8% | 0.35% | 0.22% | 0.12% |
| May 2026 | 43.6% | 30.9% | 18.9% | 4.2% | 1.7% | 0.33% | 0.21% | 0.17% |
| Jun 2026 | 46.2% | 29.8% | 16.5% | 5% | 1.8% | 0.35% | 0.22% | 0.1% |
| Jul 2026 | 47.7% | 27.6% | 17% | 4.2% | 2.8% | 0.37% | 0.23% | 0.1% |
| Aug 2026 | 44% | 28.3% | 19.1% | 4.8% | 3.1% | 0.4% | 0.19% | 0.08% |
| Sep 2026 | 46.9% | 27.2% | 16.7% | 5.1% | 3.3% | 0.36% | 0.22% | 0.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.9% | 209K | 0% | +3 points | |
| 2, held 2nd | 27.2% | 121K | -10% | -1.1 points | |
| 3, held 3rd | 16.7% | 74.5K | -18.1% | -2.4 points | |
| 4, held 4th | 5.1% | 22.7K | +0.22% | +0.3 points | |
| 5, held 5th | 3.3% | 14.8K | 0% | +0.2 points | |
| 6, held 6th | 0.36% | 1.6K | -15.8% | 0 points | |
| 7, held 7th | 0.22% | 1K | +13.6% | 0 points | |
| 8, held 8th | 0.1% | 450 | +18.4% | 0 points |
46.9%
Held 1st. 209K estimated branded searches, 0% vs prior month. Share +3 points.
27.2%
Held 2nd. 121K estimated branded searches, -10% vs prior month. Share -1.1 points.
3.
OneRoof16.7%
Held 3rd. 74.5K estimated branded searches, -18.1% vs prior month. Share -2.4 points.
4.
QV5.1%
Held 4th. 22.7K estimated branded searches, +0.22% vs prior month. Share +0.3 points.
3.3%
Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share +0.2 points.
0.36%
Held 6th. 1.6K estimated branded searches, -15.8% vs prior month. Share 0 points.
0.22%
Held 7th. 1K estimated branded searches, +13.6% vs prior month. Share 0 points.
0.1%
Held 8th. 450 estimated branded searches, +18.4% vs prior month. Share 0 points.
Compare popularity between Homes.co.nz and its closest rivals
Every comparison with Homes.co.nz
10 comparisons
How has branded search demand for Homes.co.nz changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Homes.co.nz in New Zealand fell from 148K to 121K.
- Across the 12 months ending September 2026, Homes.co.nz’s share of searches among property websites in New Zealand decreased from 29.2% to 27.2%.
- Across the 12 months ending September 2026, Homes.co.nz’s share of searches among property websites in New Zealand peaked at 30.9% in May 2026 and was lowest at 27.2% in September 2026.
How did search popularity change for New Zealand property websites in September 2026?
6 changes
In September 2026, Trade Me Property gained share of searches among property websites in New Zealand, from 44% to 46.9%.
In September 2026, OneRoof lost share of searches among property websites in New Zealand, from 19.1% to 16.7%.
In September 2026, Homes.co.nz lost share of searches among property websites in New Zealand, from 28.3% to 27.2%.
realestate.co.nz’s share of searches among property websites in New Zealand has gained ground for 3 months in a row, from 1.8% to 3.3% in September 2026.
Estimated monthly branded searches for Open2view in New Zealand fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.
Estimated monthly branded searches for HouGarden in New Zealand fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.
How are Homes.co.nz’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Homes.co.nz’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- homes co nz estimate
- homes co nz nz
- Homes NZ
- homes.co.nz
- my homes co nz
Who owns Homes.co.nz?
Homes.co.nz is owned by PropertyNZ Limited. Brandwave does not track any other brands owned by PropertyNZ Limited.
Do you work for Homes.co.nz? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Homes.co.nz compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| property websites | 2nd of 8 | 27.2% | Shown above |
| Property valuation services | 1st of 6 | 81% | Show ranking |
Is Homes.co.nz your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.