Brandwave

How popular isTrade Me Property?

In September 2026, people searched for Trade Me Property by name about 209,000 times in New Zealand, an 8.4% decrease from the previous year. These searches made up 46.9% of all New Zealand property website searches, placing Trade Me Property first out of eight websites. When we asked both ChatGPT and Google AI Overviews about property websites, Trade Me Property appeared in four of the five answers and was the most recommended of the eight.

Search and AI answers in September 2026

Trade Me Property is the most searched of 8 competitors and the most recommended in AI answers.

  1. Trade Me PropertyShare of searches 46.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. Homes.co.nzShare of searches 27.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. OneRoofShare of searches 16.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. QVShare of searches 5.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  5. realestate.co.nzShare of searches 3.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd

+3 more

Trade Me Property website (opens in a new tab)

Follow Trade Me Property and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top property websites in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Trade Me Property was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Trade Me Property is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Trade Me Property1st
  2. realestate.co.nz2nd
  3. OneRoof3rd
  4. Homes.co.nz4th
  5. QV5th
  6. HouGarden–
  7. Open2view–
  8. HomeSell Go–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • realestate.co.nz5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Trade Me Property4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OneRoof4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Homes.co.nz3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • QV1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HouGarden0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Open2view0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HomeSell Go0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about property websites

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which property websites compete with Trade Me Property?

Trade Me Property against property websites in New Zealand, by month

Share of searches by month for Trade Me Property, Homes.co.nz, OneRoof, QV, realestate.co.nz. The figures are in the table below the chart.

View monthly share of searches table
MonthTrade Me PropertyHomes.co.nzOneRoofQVrealestate.co.nzHouGardenOpen2viewHomeSell Go
Oct 202544.9%29.2%17.9%5.3%2%0.37%0.26%0.1%
Nov 202547.9%27.8%17.1%5%1.5%0.36%0.24%0.08%
Dec 202546.8%29%17.8%4.4%1.6%0.24%0.17%0.1%
Jan 202647.1%29.2%17.9%3.3%2%0.32%0.2%0.1%
Feb 202646.8%29%17.8%3.3%2.4%0.37%0.25%0.11%
Mar 202646.8%29%17.8%3.3%2.4%0.37%0.25%0.1%
Apr 202645.3%29.2%19.7%3.4%1.8%0.35%0.22%0.12%
May 202643.6%30.9%18.9%4.2%1.7%0.33%0.21%0.17%
Jun 202646.2%29.8%16.5%5%1.8%0.35%0.22%0.1%
Jul 202647.7%27.6%17%4.2%2.8%0.37%0.23%0.1%
Aug 202644%28.3%19.1%4.8%3.1%0.4%0.19%0.08%
Sep 202646.9%27.2%16.7%5.1%3.3%0.36%0.22%0.1%

  1. 1.Trade Me Property

    46.9%

    Held 1st. 209K estimated branded searches, 0% vs prior month. Share +3 points.

  2. 2.Homes.co.nz

    27.2%

    Held 2nd. 121K estimated branded searches, -10% vs prior month. Share -1.1 points.

  3. 3.OneRoof

    16.7%

    Held 3rd. 74.5K estimated branded searches, -18.1% vs prior month. Share -2.4 points.

  4. 4.QV

    5.1%

    Held 4th. 22.7K estimated branded searches, +0.22% vs prior month. Share +0.3 points.

  5. 5.realestate.co.nz

    3.3%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.HouGarden

    0.36%

    Held 6th. 1.6K estimated branded searches, -15.8% vs prior month. Share 0 points.

  7. 7.Open2view

    0.22%

    Held 7th. 1K estimated branded searches, +13.6% vs prior month. Share 0 points.

  8. 8.HomeSell Go

    0.1%

    Held 8th. 450 estimated branded searches, +18.4% vs prior month. Share 0 points.

Compare popularity between Trade Me Property and its closest rivals

Every comparison with Trade Me Property

7 comparisons

How has branded search demand for Trade Me Property changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Trade Me Property in New Zealand fell from 228K to 209K.
  • Across the 12 months ending September 2026, Trade Me Property’s share of searches among property websites in New Zealand increased from 44.9% to 46.9%.
  • Across the 12 months ending September 2026, Trade Me Property’s share of searches among property websites in New Zealand peaked at 47.9% in November 2025 and was lowest at 43.6% in May 2026.

How did search popularity change for New Zealand property websites in September 2026?

6 changes

  1. In September 2026, Trade Me Property gained share of searches among property websites in New Zealand, from 44% to 46.9%.

  2. In September 2026, OneRoof lost share of searches among property websites in New Zealand, from 19.1% to 16.7%.

  3. In September 2026, Homes.co.nz lost share of searches among property websites in New Zealand, from 28.3% to 27.2%.

  4. realestate.co.nz’s share of searches among property websites in New Zealand has gained ground for 3 months in a row, from 1.8% to 3.3% in September 2026.

  5. Estimated monthly branded searches for Open2view in New Zealand fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.

  6. Estimated monthly branded searches for HouGarden in New Zealand fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

How are Trade Me Property’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Trade Me Property’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • Trade Me Property
  • Trademe Property

How the Brand Demand Index is measured

Who owns Trade Me Property?

Trade Me Property is owned by Trade Me Limited. Brandwave also tracks Trade Me, Trade Me Insurance and Trade Me Jobs, owned by the same company, in New Zealand.

Do you work for Trade Me Property? To request corrections or removal please contact us via our support page and we will be happy to assist.

Creator with pink hair and a pink jacket

Is Trade Me Property your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free