HouGarden vs Trade Me Property:Which is more popular by branded search in New Zealand?
In August 2026, Trade Me Property had more branded searches than HouGarden among property websites in New Zealand. Trade Me Property was estimated to have 209K branded searches compared to HouGarden’s 1.9K, and held a 42.9% Share of Search versus HouGarden’s 0.39%.
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Which is more popular in search, HouGarden or Trade Me Property?
Property listing and property data websites serving New Zealanders. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Trade Me Property, HouGarden. The figures are in the table below the chart.
View monthly share of search table
| Month | Trade Me Property | Homes.co.nz | OneRoof | QV | realestate.co.nz | HouGarden | Open2view | HomeSell Go |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.8% | 28.6% | 17.5% | 7.5% | 1.9% | 0.36% | 0.25% | 0.1% |
| Nov 2025 | 46.7% | 27.3% | 16.6% | 7.1% | 1.5% | 0.35% | 0.24% | 0.07% |
| Dec 2025 | 45.5% | 28.5% | 17.3% | 6.6% | 1.5% | 0.23% | 0.17% | 0.1% |
| Jan 2026 | 45.6% | 28.5% | 17.4% | 6% | 1.9% | 0.31% | 0.19% | 0.1% |
| Feb 2026 | 45.1% | 28.2% | 17.2% | 6.6% | 2.3% | 0.36% | 0.25% | 0.1% |
| Mar 2026 | 45% | 28.2% | 17.2% | 6.6% | 2.3% | 0.36% | 0.24% | 0.1% |
| Apr 2026 | 43.7% | 28.4% | 19% | 6.5% | 1.7% | 0.33% | 0.21% | 0.11% |
| May 2026 | 42.1% | 30.1% | 18.3% | 7.2% | 1.6% | 0.32% | 0.2% | 0.16% |
| Jun 2026 | 45.3% | 29.4% | 16.1% | 6.8% | 1.8% | 0.35% | 0.22% | 0.09% |
| Jul 2026 | 46.7% | 27.3% | 16.6% | 6% | 2.7% | 0.36% | 0.22% | 0.1% |
| Aug 2026 | 42.9% | 27.9% | 18.7% | 6.8% | 3% | 0.39% | 0.18% | 0.07% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the HouGarden and Trade Me Property comparison changed over the last 12 months?
3 findings
- Trade Me Property was ahead of HouGarden in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, HouGarden’s estimated Share of Search among property websites in New Zealand moved from 0.36% to 0.39%, and its estimated monthly branded searches held steady at 1.9K.
- Across the 11 months ending August 2026, Trade Me Property’s estimated Share of Search among property websites in New Zealand moved from 43.8% to 42.9%, and its estimated monthly branded searches moved from 228K to 209K.
How did search popularity change for New Zealand property websites in August 2026?
1 change
In August 2026, Trade Me Property lost estimated Share of Search among property websites in New Zealand, from 46.7% to 42.9%.
How each brand is measured
Brandwave collects information about searches that people make online using HouGarden’s and Trade Me Property’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
HouGarden
1 branded search term
- HouGarden
Trade Me Property
2 branded search terms
- Trade Me Property
- Trademe Property
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.