How popular isTrade Me Property?
In October 2026, people searched for Trade Me Property by name about 209,000 times in New Zealand, an 18.2% decrease from the previous year. These searches made up 45.6% of all New Zealand property website searches, placing Trade Me Property first out of eight websites. When we asked both ChatGPT and Google AI Overviews about property websites, Trade Me Property appeared in four of the five answers and was the most recommended of the eight.
Trade Me Property is the most searched of 8 competitors and the most recommended in the AI answers we collected.
Trade Me PropertyShare of searches 45.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Homes.co.nzShare of searches 29.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
OneRoofShare of searches 16.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
QVShare of searches 4.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
realestate.co.nzShare of searches 3.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
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Top property websites in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Trade Me Property was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Trade Me Property is the most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- realestate.co.nz5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Trade Me Property4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- OneRoof4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Homes.co.nz3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- QV1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
HouGarden0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Open2view0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
HomeSell Go0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about property websites
5 answers
Asked ChatGPT
“Which property website should I use in New Zealand?”
Asked ChatGPT
“What are the best property websites in New Zealand?”
Asked ChatGPT
“What's the best property website in New Zealand for buying a house?”
Searched Google, AI Overview
“homes for sale nz”
Searched Google, AI Overview
“property search nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
How often do people search for Trade Me Property compared with other New Zealand property websites?
Share of searches by month for Trade Me Property, Homes.co.nz, OneRoof, QV, realestate.co.nz. The figures are in the table below the chart.
View monthly share of searches table
| Month | Trade Me Property | Homes.co.nz | OneRoof | QV | realestate.co.nz | HouGarden | Open2view | HomeSell Go |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 47.9% | 27.8% | 17.1% | 5% | 1.5% | 0.36% | 0.24% | 0.06% |
| Dec 2025 | 46.8% | 29% | 17.8% | 4.4% | 1.6% | 0.24% | 0.17% | 0.06% |
| Jan 2026 | 48.8% | 28.3% | 17.4% | 3.2% | 1.9% | 0.31% | 0.19% | 0.08% |
| Feb 2026 | 46.8% | 29% | 17.8% | 3.3% | 2.4% | 0.37% | 0.25% | 0.08% |
| Mar 2026 | 48.5% | 28.1% | 17.3% | 3.2% | 2.3% | 0.36% | 0.25% | 0.09% |
| Apr 2026 | 45.3% | 29.2% | 19.7% | 3.4% | 1.8% | 0.35% | 0.22% | 0.09% |
| May 2026 | 43.6% | 30.9% | 18.9% | 4.2% | 1.7% | 0.33% | 0.21% | 0.13% |
| Jun 2026 | 46.3% | 29.8% | 16.5% | 5% | 1.8% | 0.35% | 0.22% | 0.06% |
| Jul 2026 | 47.7% | 27.6% | 17% | 4.2% | 2.8% | 0.37% | 0.23% | 0.08% |
| Aug 2026 | 44% | 28.3% | 19.2% | 4.8% | 3.1% | 0.4% | 0.19% | 0.05% |
| Sep 2026 | 47% | 27.2% | 16.7% | 5.1% | 3.3% | 0.36% | 0.22% | 0.05% |
| Oct 2026 | 45.6% | 29.4% | 16.3% | 4.8% | 3.2% | 0.41% | 0.22% | 0.05% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.6% | 209K | 0% | -1.3 points | |
| 2, held 2nd | 29.4% | 135K | +11.1% | +2.2 points | |
| 3, held 3rd | 16.3% | 74.5K | 0% | -0.5 points | |
| 4, held 4th | 4.8% | 21.9K | -3.3% | -0.3 points | |
| 5, held 5th | 3.2% | 14.8K | 0% | -0.1 points | |
| 6, held 6th | 0.41% | 1.9K | +18.8% | +0.1 points | |
| 7, held 7th | 0.22% | 1K | 0% | 0 points | |
| 8, held 8th | HomeSell GoHomeSell | 0.05% | 230 | -4.2% | 0 points |
45.6%
Held 1st. 209K estimated branded searches, 0% vs prior month. Share -1.3 points.
29.4%
Held 2nd. 135K estimated branded searches, +11.1% vs prior month. Share +2.2 points.
3.
OneRoof16.3%
Held 3rd. 74.5K estimated branded searches, 0% vs prior month. Share -0.5 points.
4.
QV4.8%
Held 4th. 21.9K estimated branded searches, -3.3% vs prior month. Share -0.3 points.
3.2%
Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.
0.41%
Held 6th. 1.9K estimated branded searches, +18.8% vs prior month. Share +0.1 points.
0.22%
Held 7th. 1K estimated branded searches, 0% vs prior month. Share 0 points.
0.05%
Held 8th. 230 estimated branded searches, -4.2% vs prior month. Share 0 points.
Compare popularity between Trade Me Property and its closest rivals
Every comparison with Trade Me Property
7 comparisons
How has branded search demand for Trade Me Property changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Trade Me Property in New Zealand fell from 256K to 209K.
- Across the 12 months ending October 2026, Trade Me Property’s share of searches among property websites in New Zealand decreased from 47.9% to 45.6%.
- Across the 12 months ending October 2026, Trade Me Property’s share of searches among property websites in New Zealand peaked at 48.8% in January 2026 and was lowest at 43.6% in May 2026.
How did search popularity change for New Zealand property websites in October 2026?
6 changes
In October 2026, Homes.co.nz gained share of searches among property websites in New Zealand, from 27.2% to 29.4%.
In October 2026, Trade Me Property lost share of searches among property websites in New Zealand, from 47% to 45.6%.
Estimated monthly branded searches for realestate.co.nz in New Zealand rose 82.7% over 12 measured months, from 8.1K to 14.8K in October 2026.
Estimated monthly branded searches for HomeSell Go in New Zealand fell 30.3% over 12 measured months, from 330 to 230 in October 2026.
Estimated monthly branded searches for Open2view in New Zealand fell 23.1% over 12 measured months, from 1.3K to 1K in October 2026.
Estimated monthly branded searches for OneRoof in New Zealand fell 18.1% over 12 measured months, from 91K to 74.5K in October 2026.
How are Trade Me Property’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Trade Me Property’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- Trade Me Property
- Trademe Property
Who owns Trade Me Property?
Trade Me Property is owned by Trade Me Limited. Brandwave also tracks Trade Me, 
Trade Me Insurance and Trade Me Jobs, owned by the same company, in New Zealand.
Do you work for Trade Me Property? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Trade Me Property your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.