Property websites in New Zealand:Which are most popular?

Name: Property websites in New Zealand: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, Trade Me Property was the most searched property website in New Zealand, accounting for 45.6% of all searches among the eight websites tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, realestate.co.nz showed up in every answer. Trade Me Property was recommended most often, coming first in four out of five responses.

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Top property websites in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, realestate.co.nz appeared every time. Trade Me Property was recommended most often, coming first in four out of five answers. realestate.co.nz was second, and OneRoof was third. HouGarden, which ranked sixth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
realestate.co.nz	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Trade Me Property	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
OneRoof	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Homes.co.nz	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
QV	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
HouGarden	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Open2view	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
HomeSell Go	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

realestate.co.nz5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Trade Me Property4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
OneRoof4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Homes.co.nz3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
QV1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
HouGarden0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Open2view0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
HomeSell Go0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about property websites

5 answers

Asked ChatGPT
“Which property website should I use in New Zealand?”
Asked ChatGPT
“What are the best property websites in New Zealand?”
Asked ChatGPT
“What's the best property website in New Zealand for buying a house?”
Searched Google, AI Overview
“homes for sale nz”
Searched Google, AI Overview
“property search nz”
1. 1realestate.co.nz
2. 2OneRoof

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which property websites do people search for most?

This chart shows how often people search Google for each property website by name. Each line represents a brand's share of searches for all eight property websites we track, month by month, from searches in New Zealand.

Share of searches among property websites in New Zealand, by month

Month	Trade Me Property	Homes.co.nz	OneRoof	QV	realestate.co.nz	HouGarden	Open2view	HomeSell Go
Nov 2025	47.9%	27.8%	17.1%	5%	1.5%	0.36%	0.24%	0.06%
Dec 2025	46.8%	29%	17.8%	4.4%	1.6%	0.24%	0.17%	0.06%
Jan 2026	48.8%	28.3%	17.4%	3.2%	1.9%	0.31%	0.19%	0.08%
Feb 2026	46.8%	29%	17.8%	3.3%	2.4%	0.37%	0.25%	0.08%
Mar 2026	48.5%	28.1%	17.3%	3.2%	2.3%	0.36%	0.25%	0.09%
Apr 2026	45.3%	29.2%	19.7%	3.4%	1.8%	0.35%	0.22%	0.09%
May 2026	43.6%	30.9%	18.9%	4.2%	1.7%	0.33%	0.21%	0.13%
Jun 2026	46.3%	29.8%	16.5%	5%	1.8%	0.35%	0.22%	0.06%
Jul 2026	47.7%	27.6%	17%	4.2%	2.8%	0.37%	0.23%	0.08%
Aug 2026	44%	28.3%	19.2%	4.8%	3.1%	0.4%	0.19%	0.05%
Sep 2026	47%	27.2%	16.7%	5.1%	3.3%	0.36%	0.22%	0.05%
Oct 2026	45.6%	29.4%	16.3%	4.8%	3.2%	0.41%	0.22%	0.05%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Trade Me Property Trade Me Limited	45.6%	209K	0%	-1.3 points
2, held 2nd	Homes.co.nz	29.4%	135K	+11.1%	+2.2 points
3, held 3rd	OneRoof	16.3%	74.5K	0%	-0.5 points
4, held 4th	QV	4.8%	21.9K	-3.3%	-0.3 points
5, held 5th	realestate.co.nz	3.2%	14.8K	0%	-0.1 points
6, held 6th	HouGarden	0.41%	1.9K	+18.8%	+0.1 points
7, held 7th	Open2view	0.22%	1K	0%	0 points
8, held 8th	HomeSell GoHomeSell	0.05%	230	-4.2%	0 points

1.Trade Me Property
45.6%
Held 1st. 209K estimated branded searches, 0% vs prior month. Share -1.3 points.
2.Homes.co.nz
29.4%
Held 2nd. 135K estimated branded searches, +11.1% vs prior month. Share +2.2 points.
3.OneRoof
16.3%
Held 3rd. 74.5K estimated branded searches, 0% vs prior month. Share -0.5 points.
4.QV
4.8%
Held 4th. 21.9K estimated branded searches, -3.3% vs prior month. Share -0.3 points.
5.realestate.co.nz
3.2%
Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.
6.HouGarden
0.41%
Held 6th. 1.9K estimated branded searches, +18.8% vs prior month. Share +0.1 points.
7.Open2view
0.22%
Held 7th. 1K estimated branded searches, 0% vs prior month. Share 0 points.
8.HomeSell Go
0.05%
Held 8th. 230 estimated branded searches, -4.2% vs prior month. Share 0 points.

Which brand is most popular in search among property websites in New Zealand?

8 brands

In October 2026, Trade Me Property was the most searched among property websites in New Zealand, with an estimated 209K branded searches, 45.6% of all searches for the eight tracked by the Brandwave Brand Demand Index. Homes.co.nz is in 2nd place, 16.2 percentage points behind at 29.4%.

New Zealand property websites, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
Trade Me Property	47.9% → 45.6%	48.8%Jan 2026	43.6%May 2026	1st
Homes.co.nz	27.8% → 29.4%	30.9%May 2026	27.2%Sep 2026	2nd
OneRoof	17.1% → 16.3%	19.7%Apr 2026	16.3%Oct 2026	3rd
QV	5% → 4.8%	5.1%Sep 2026	3.2%Jan 2026	4th
realestate.co.nz	1.5% → 3.2%	3.3%Sep 2026	1.5%Nov 2025	5th
HouGarden	0.36% → 0.41%	0.41%Oct 2026	0.24%Dec 2025	6th
Open2view	0.24% → 0.22%	0.25%Feb 2026	0.17%Dec 2025	7th
HomeSell Go	0.06% → 0.05%	0.13%May 2026	0.05%Oct 2026	8th

Each finding as a sentence

Across the 12 months ending October 2026, Trade Me Property’s share of searches among property websites in New Zealand decreased from 47.9% to 45.6%.
Across the 12 months ending October 2026, Homes.co.nz’s share of searches among property websites in New Zealand increased from 27.8% to 29.4%.
Across the 12 months ending October 2026, OneRoof’s share of searches among property websites in New Zealand decreased from 17.1% to 16.3%.
Across the 12 months ending October 2026, realestate.co.nz’s share of searches among property websites in New Zealand increased from 1.5% to 3.2%.
Across the 12 months ending October 2026, Trade Me Property’s share of searches among property websites in New Zealand peaked at 48.8% in January 2026 and was lowest at 43.6% in May 2026.
Across the 12 months ending October 2026, Homes.co.nz’s share of searches among property websites in New Zealand peaked at 30.9% in May 2026 and was lowest at 27.2% in September 2026.
Across the 12 months ending October 2026, OneRoof’s share of searches among property websites in New Zealand peaked at 19.7% in April 2026 and was lowest at 16.3% in October 2026.
Across the 12 months ending October 2026, QV’s share of searches among property websites in New Zealand peaked at 5.1% in September 2026 and was lowest at 3.2% in January 2026.
Across the 12 months ending October 2026, realestate.co.nz’s share of searches among property websites in New Zealand peaked at 3.3% in September 2026 and was lowest at 1.5% in November 2025.
Across the 12 months ending October 2026, QV, HouGarden, Open2view and HomeSell Go held steady: their share of searches among property websites in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand property websites in October 2026?

7 changes

In October 2026, Homes.co.nz gained share of searches among property websites in New Zealand, from 27.2% to 29.4%.
In October 2026, Trade Me Property lost share of searches among property websites in New Zealand, from 47% to 45.6%.
Estimated monthly branded searches for realestate.co.nz in New Zealand rose 82.7% over 12 measured months, from 8.1K to 14.8K in October 2026.
Estimated monthly branded searches for HomeSell Go in New Zealand fell 30.3% over 12 measured months, from 330 to 230 in October 2026.
Estimated monthly branded searches for Open2view in New Zealand fell 23.1% over 12 measured months, from 1.3K to 1K in October 2026.
Estimated monthly branded searches for OneRoof in New Zealand fell 18.1% over 12 measured months, from 91K to 74.5K in October 2026.
Estimated monthly branded searches for QV in New Zealand fell 17.4% over 12 measured months, from 26.6K to 21.9K in October 2026.

How are branded searches counted for property websites?

19 search terms

Each brand's share of searches among property websites comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.