Brandwave

Property websites in New Zealand:Which brands are most popular in search?

In August 2026, Trade Me Property was the most searched among property websites in New Zealand, with an estimated 209K branded searches and 42.9% estimated Share of Search within this set.

Share of Search, August 2026
  1. Trade Me Property42.9%
  2. Homes.co.nz27.9%
  3. OneRoof18.7%
  4. QV6.8%
  5. realestate.co.nz3%
  6. HouGarden0.39%
  7. Open2view0.18%
  8. HomeSell Go0.07%

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Share of SearchLeaderboard

Property listing and property data websites serving New Zealanders. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among property websites in New Zealand, by month

Share of Search by month for Trade Me Property, Homes.co.nz, OneRoof, QV, realestate.co.nz. The figures are in the table below the chart.

View monthly share of search table
MonthTrade Me PropertyHomes.co.nzOneRoofQVrealestate.co.nzHouGardenOpen2viewHomeSell Go
Oct 202543.8%28.6%17.5%7.5%1.9%0.36%0.25%0.1%
Nov 202546.7%27.3%16.6%7.1%1.5%0.35%0.24%0.07%
Dec 202545.5%28.5%17.3%6.6%1.5%0.23%0.17%0.1%
Jan 202645.6%28.5%17.4%6%1.9%0.31%0.19%0.1%
Feb 202645.1%28.2%17.2%6.6%2.3%0.36%0.25%0.1%
Mar 202645%28.2%17.2%6.6%2.3%0.36%0.24%0.1%
Apr 202643.7%28.4%19%6.5%1.7%0.33%0.21%0.11%
May 202642.1%30.1%18.3%7.2%1.6%0.32%0.2%0.16%
Jun 202645.3%29.4%16.1%6.8%1.8%0.35%0.22%0.09%
Jul 202646.7%27.3%16.6%6%2.7%0.36%0.22%0.1%
Aug 202642.9%27.9%18.7%6.8%3%0.39%0.18%0.07%
Sep 2026————————

This month’s ranking, August 2026

  1. 1.Trade Me Property

    42.9%

    held 1st · 209K estimated branded searches · 0% vs prior month · -3.7 points

  2. 2.Homes.co.nz

    27.9%

    held 2nd · 136K estimated branded searches · +11.1% vs prior month · +0.6 points

  3. 3.OneRoof

    18.7%

    held 3rd · 91K estimated branded searches · +22.3% vs prior month · +2.1 points

  4. 4.QV

    6.8%

    held 4th · 33K estimated branded searches · +21.8% vs prior month · +0.7 points

  5. 5.realestate.co.nz

    3%

    held 5th · 14.8K estimated branded searches · +22.3% vs prior month · +0.3 points

  6. 6.HouGarden

    0.39%

    held 6th · 1.9K estimated branded searches · +18.8% vs prior month · 0 points

  7. 7.Open2view

    0.18%

    held 7th · 880 estimated branded searches · -12% vs prior month · 0 points

  8. 8.HomeSell Go

    0.07%

    held 8th · 360 estimated branded searches · -18.2% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among property websites in New Zealand?

In August 2026, Trade Me Property was the most searched among property websites in New Zealand, with an estimated 209K branded searches and 42.9% estimated Share of Search within this set. Homes.co.nz is in 2nd place, 15.1 percentage points behind at 27.9% Share of Search.

New Zealand property websites, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Trade Me Property43.8% → 42.9%46.7%Nov 202542.1%May 20261st
Homes.co.nz28.6% → 27.9%30.1%May 202627.3%Jul 20262nd
OneRoof17.5% → 18.7%19%Apr 202616.1%Jun 20263rd
QV7.5% → 6.8%7.5%Oct 20256%Jan 20264th
realestate.co.nz1.9% → 3%3%Aug 20261.5%Nov 20255th
HouGarden0.36% → 0.39%0.39%Aug 20260.23%Dec 20256th
Open2view0.25% → 0.18%0.25%Oct 20250.17%Dec 20257th
HomeSell Go0.1% → 0.07%0.16%May 20260.07%Aug 20268th

Each finding as a sentence

  • Across the 11 months ending August 2026, Trade Me Property’s estimated Share of Search among property websites in New Zealand decreased from 43.8% to 42.9%.
  • Across the 11 months ending August 2026, Homes.co.nz’s estimated Share of Search among property websites in New Zealand decreased from 28.6% to 27.9%.
  • Across the 11 months ending August 2026, OneRoof’s estimated Share of Search among property websites in New Zealand increased from 17.5% to 18.7%.
  • Across the 11 months ending August 2026, QV’s estimated Share of Search among property websites in New Zealand decreased from 7.5% to 6.8%.
  • Across the 11 months ending August 2026, realestate.co.nz’s estimated Share of Search among property websites in New Zealand increased from 1.9% to 3%.
  • Across the 11 months ending August 2026, Trade Me Property’s estimated Share of Search among property websites in New Zealand peaked at 46.7% in November 2025 and was lowest at 42.1% in May 2026.
  • Across the 11 months ending August 2026, Homes.co.nz’s estimated Share of Search among property websites in New Zealand peaked at 30.1% in May 2026 and was lowest at 27.3% in July 2026.
  • Across the 11 months ending August 2026, OneRoof’s estimated Share of Search among property websites in New Zealand peaked at 19% in April 2026 and was lowest at 16.1% in June 2026.
  • Across the 11 months ending August 2026, QV’s estimated Share of Search among property websites in New Zealand peaked at 7.5% in October 2025 and was lowest at 6% in January 2026.
  • Across the 11 months ending August 2026, realestate.co.nz’s estimated Share of Search among property websites in New Zealand peaked at 3% in August 2026 and was lowest at 1.5% in November 2025.
  • Across the 11 months ending August 2026, HouGarden, Open2view and HomeSell Go held steady: their estimated Share of Search among property websites in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand property websites in August 2026?

  1. In August 2026, OneRoof gained estimated Share of Search among property websites in New Zealand, from 16.6% to 18.7%.

  2. In August 2026, QV gained estimated Share of Search among property websites in New Zealand, from 6% to 6.8%.

  3. In August 2026, Homes.co.nz gained estimated Share of Search among property websites in New Zealand, from 27.3% to 27.9%.

  4. In August 2026, Trade Me Property lost estimated Share of Search among property websites in New Zealand, from 46.7% to 42.9%.

  5. realestate.co.nz’s estimated Share of Search among property websites in New Zealand has gained ground for 3 months in a row, from 1.6% to 3% in August 2026.

  6. Estimated monthly branded searches for Open2view in New Zealand fell 32.3% over 11 measured months, from 1.3K to 880 in August 2026.

  7. Estimated monthly branded searches for HomeSell Go in New Zealand fell 29.4% over 11 measured months, from 510 to 360 in August 2026.

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