Brandwave

QV vs realestate.co.nz:Which is more popular in New Zealand?

In October 2026, QV had more branded searches than realestate.co.nz among property websites in New Zealand. QV had about 21,900 branded searches, while realestate.co.nz had 14,800. QV made up 4.8% of all property website searches we track, and realestate.co.nz accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about property websites, realestate.co.nz appeared in all five answers and QV in one. realestate.co.nz was mentioned before QV in every answer.

Among property websites in New Zealand in October 2026

Who do people search for more?

QV, about 48% more searches than realestate.co.nz

QV 21.9K searchesrealestate.co.nz 14.8K searches

Who does AI mention more?

realestate.co.nz, mentioned in every answer we collected

realestate.co.nz in 5 of 5QV in 1 of 5

Who does AI recommend more?

realestate.co.nz, named ahead of QV in every answer

realestate.co.nz first in 5QV never first

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Top property websites in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, realestate.co.nz appeared in all five answers. QV was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. realestate.co.nz was listed before QV in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Trade Me Property1st
  2. realestate.co.nz2nd
  3. OneRoof3rd
  4. Homes.co.nz4th
  5. QV5th
  6. HouGarden–
  7. Open2view–
  8. HomeSell Go–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • realestate.co.nz5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Trade Me Property4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OneRoof4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Homes.co.nz3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • QV1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HouGarden0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Open2view0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HomeSell Go0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about property websites

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is QV or realestate.co.nz more popular in search?

This chart shows how often people search Google for QV and realestate.co.nz by name. Each line represents a brand's share of searches for all eight property websites we track, month by month, from searches in New Zealand.

QV and realestate.co.nz among property websites in New Zealand, by month

Share of searches by month for QV, realestate.co.nz. The figures are in the table below the chart.

View monthly share of searches table
MonthTrade Me PropertyHomes.co.nzOneRoofQVrealestate.co.nzHouGardenOpen2viewHomeSell Go
Nov 202547.9%27.8%17.1%5%1.5%0.36%0.24%0.06%
Dec 202546.8%29%17.8%4.4%1.6%0.24%0.17%0.06%
Jan 202648.8%28.3%17.4%3.2%1.9%0.31%0.19%0.08%
Feb 202646.8%29%17.8%3.3%2.4%0.37%0.25%0.08%
Mar 202648.5%28.1%17.3%3.2%2.3%0.36%0.25%0.09%
Apr 202645.3%29.2%19.7%3.4%1.8%0.35%0.22%0.09%
May 202643.6%30.9%18.9%4.2%1.7%0.33%0.21%0.13%
Jun 202646.3%29.8%16.5%5%1.8%0.35%0.22%0.06%
Jul 202647.7%27.6%17%4.2%2.8%0.37%0.23%0.08%
Aug 202644%28.3%19.2%4.8%3.1%0.4%0.19%0.05%
Sep 202647%27.2%16.7%5.1%3.3%0.36%0.22%0.05%
Oct 202645.6%29.4%16.3%4.8%3.2%0.41%0.22%0.05%

How has branded search for QV and realestate.co.nz changed in New Zealand over the last 12 months?

3 findings
  • QV was ahead of realestate.co.nz in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, QV’s share of searches among property websites in New Zealand moved from 5% to 4.8%, and its estimated monthly branded searches moved from 26.6K to 21.9K.
  • Across the 12 months ending October 2026, realestate.co.nz’s share of searches among property websites in New Zealand moved from 1.5% to 3.2%, and its estimated monthly branded searches moved from 8.1K to 14.8K.

How did search popularity change for New Zealand property websites in October 2026?

2 changes

  1. Estimated monthly branded searches for realestate.co.nz in New Zealand rose 82.7% over 12 measured months, from 8.1K to 14.8K in October 2026.

  2. Estimated monthly branded searches for QV in New Zealand fell 17.4% over 12 measured months, from 26.6K to 21.9K in October 2026.

How are QV’s and realestate.co.nz’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using QV’s and realestate.co.nz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

QV

4 branded search terms

  • Qv
  • qv property search
  • qv property values
  • qv valuation

realestate.co.nz

1 branded search term

  • realestate.co.nz

How the Brand Demand Index is measured

Other head-to-heads among property websites

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